Intellectual property in Colombia

Brigard Castro

With over 80 years' experience in IP matters, Brigard Castro advises high-profile international clients such as Amazon, Nike and Google. Specialised in IP but also benefiting from its association with the full-service Brigard Urrutia, the practice advises on copyright regulations and violations, patents and trade mark matters such as protection, portfolio management, searches and co-existence agreements. The firm also acts for clients in litigation regarding IP and unfair competition, and provides specialist advice to the healthcare and life sciences sectors. The practice is led by Juan Pablo Cadena, who filed oppositions against the registration of similar designs for Philip Morris and Colegate-Palmolive; María Fernanda Castellanos, who reviews clients' existing IP rights such as ownership over technology and clauses in employment contracts, as well as drafting an agreement to secure IP rights for university CESA; and Martín Torres, who leads the trade marks practice, managing the portfolios for Coca-Cola, Renault and Target. Director Catalina Gómez assists with trade mark work, including the firm's representation of HBO in an opposition against a trade mark application. Carlos Carvajal left the firm in June 2020.

Practice head(s):

Juan Pablo Cadena; María Fernanda Castellanos; Martín Torres

Testimonials

It is one of the most important and recognised practices in Colombia and despite being part of a large firm, the lawyers work as if it were a boutique with personalised attention to each case.

The partners and associates that I have worked with and had contact with are exceptional people. Always available and with great knowledge of the law.’

Key clients

Amazon

Home Box Office (HBO)

The Coca-Cola Company

Nike

Google

FIFA

Philip Morris

Millicom International Cellular

Target

Renault-Nissan

Toyota Motor Company

Colgate-Palmolive Company

LG

American Eagle Outfitters

Astellas Pharma

Celgene Corporation

Work highlights

  • Advised HBO on the filing of  an opposition against the trademark application “GAME OF DRONES”, filed to identify drone-flying lessons, on grounds of similarity to the client’s well-known trade mark “GAME OF THRONES”.
  • For Google, filed an application for “GOOGLE PIXEL” in class 9 and a third party filed an Andean opposition based on a registration of PIXELA in Ecuador and Peru in the same class; the firm defended the application through first and second instance decisions.
  • Legal assistance to Colombian tech company Thomas Processing & Systems to determine whether its contractual relationship with a third-party software provider guaranteed the client’s ownership of all elements of the technology, including the source code for the software and the scope of the transfer.

Cavelier

Cavelier‘s large 46-lawyer team, led by four partners, has expertise in patents and regulatory affairs for the pharma, biotech, biomechanics and software sectors. The practice also takes on hundreds of trade mark application filings and enforcement for clients, for sectors ranging from food and beverages and film to pharmaceuticals and transportation; in particular, the firm advised Adidas on gaining trade mark registrations with the Colombian Trademark Office. Copyright and entertainment law clients include Amazon Studios and Nintendo. The practice is led by Andrés Rincón, who specialises in patents for the pharmaceutical industry; Eduardo Varela, who leads the trade marks and copyrights team; Jorge Chávarro, who works on IP and trade mark enforcement and prosecution for international clients; and Edna Sarmiento, who concentrates on IP litigation. Trade mark and copyright support is provided by associate Melissa SotoJulian Ruiz and Lina Perez left to join Baker McKenzie S.A.S. and healthcare firm Abbott respectively.

Practice head(s):

Andrés Rincón, Eduardo Varela, Jorge Chávarro, Edna Sarmiento

Key clients

Boehringer Ingelheim Animal Health

Corteva

Adidas

Nintendo of America

Excelec International

National Coffee Federation

Reebok International

Amazon Studios

Intercept Pharmaceuticals

Cisco

DD IP Holder LLC (Dunkin’ Donuts)

Manchester United Football Club

Paris Saint Germain

Bic

Claro

Tequila

Champagne

Parmigiano-Reggiano

Shell

Superdry

Sanrio

JVC Kenwood

YKK Corporation

BASF

Bayer

International Olympic Committee

Siemens

Spalding

Louis Vuitton

Riot Games

Rockstar Games

Clarks

Heineken

La Unión Europea

Islandia (El Estado)

Pernod Ricard

Kappa

Nautica

Hermès

Ermenegildo Zegna

Red Bull

Work highlights

  • Assisted Adidas in obtaining the recognition by the Colombian Trademark Office of the well-known status of its three-stripes trade mark registrations.
  • Supported and assisted in structuring the label Vives Records which is Carlos Vives’ label, by setting the legal basis of its relationship with artists and other companies in the industry.

Lloreda Camacho & Co.

Lloreda Camacho & Co.'s IP practice takes on trade marks, copyright and patents litigation but also offers settlements and ADR. The practice has particular expertise in handling patents portfolios, specialising in work for research and development companies from the pharmaceutical, agro-industry and consumer products sectors, as well as assisting with PCT and conventional filings of patents. The firm supports clients in protecting their trade marks and patents portfolios in Latin America as well as further afield. Co-head of practice Alicia Lloreda has experience in trade mark infingement and unfair competition litigation, as well as working to protect clients' portfolios through preventing the import of counterfeit goods. Fellow co-heads Tatiana Carrillo, who handles trade mark portfolios for multinationals and successfully opposed a large number of trade marks before the Trade Mark Office; and Ana María Castro, who leads the team on over 1,000 patent applications for Gilead Sciences and its affiliates, are also recommended. The team is aided by senior associate Natalia Franco, who takes on opposition cases and nullity claims.

Practice head(s):

Alicia Lloreda; Tatiana Carrillo; Ana María Castro

Testimonials

Lloreda Camacho is an outstanding IP partner. They are extremely responsive, knowledgeable and always willing and able to give us their best services. We can trust their opinion and that they will always have our best interest in mind. Lloreda Camacho has been entrusted with access to our trade marks database so that they can update it with information regarding our trade marks in Colombia.

Alicia Lloreda and Tatiana Carrillo are a pleasure to work with. They are always ready to assist and meet our emergencies, when necessary. They think “outside the box” and give us advice on how to mitigate potential risks.

Key clients

PepsiCo

Gilead Sciences

NBC Univesal

F Hoffman-la Roche

Amazon

Kite Pharma

Edgewell

I-Mab

Team Foods

Detnet Southafrica

Netflix Studios

Cortexyme

Incyte

Societe des Produits Nestlé

Mastercard International

Work highlights

  • Obtained several favourable decisions from the TMO in favour of clients, overcoming oppositions filed by third parties, and obtaining the declaration of notoriety of the client’s trade marks in the national market.
  • Handling more than 1,000 patent applications in Central America, Caribbean and Latin America Region for Gilead Sciences, and its affiliates (managing its patent portfolio related with HIV, HBV, HCV, oncological, gastrointestinal and cardiovascular products).
  • Handles the continuously Latam patent portfolio for I-Mab, a Chinese innovative biopharmaceutical company with an exclusive focus on biologics.

Baker McKenzie S.A.S.

Highlighted by clients for its knowledge and experience in the sector, Baker McKenzie S.A.S. offers a full-service approach to IP, managing large portfolios through covering prosecution, litigation, copyrights, trade secrets and transactional matters related to IP rights. The practice has placed a recent focus on enforcement of IP rights, with team head Juan Pablo Concha Delgado leading the team in successfully opposing the registration of trade marks on behalf of Diageo and Warner Bros. Patents work has also been developed, particularly with healthcare multinationals, aided by the firm's life sciences practice. The team is boosted by of counsel Ricardo Metke, who provides 30 years' experience in IP matters and recently worked with Concha on a challenging trade mark registration, and senior associates Yuliana Salamanca, who handles trade mark prosecution and unfair competition, and Bibiana Cala, who advises on anti-counterfeiting. Associate Julian Ruiz joined from Cavelier.

Practice head(s):

Juan Pablo Concha

Testimonials

‘Very professional, with strong knowledge of different topics.’

‘They are people with a lot of experience in the sector and with strong credibility towards the market.’

‘They are clear with their recommendations and have advisers within the same firm for advice on complementary issues.’

‘The team members, their knowledge and personal relationships make this practice unique. We feel them from “home”. They stand out favourably compared to other firms.’

‘They stand out for being a diverse team with deep knowledge of their issues. They are quick to communicate their insights and recommendations.’

‘I have worked with several members of the team. In particular, I want to highlight the work of partner María Carolina Pardo who has advanced knowledge of our sector, so her recommendations always turn out to be correct.’

‘The great strength that I perceive from Baker & Mckenzie lies in its important knowledge on the subject and the proposition of tactical strategies to obtain the expected results. The information is transmitted clearly and on time.’

‘The plus that Baker McKenzie offers me is the historical knowledge as a client, working for more than 30 years on issues related to intellectual property. This clearly influences the advice that is provided and in this way risks in legal matters are minimised. They stand out in these issues. Juan Pablo Concha and Yuliana Salamanca, members of the firm for some time.’

‘Timely follow ups, committed to assignments – Juan Pablo Concha/Bibiana Cala.’

‘Good level of expertise on anti-counterfeiting matters and well connected with external stakeholders such as the Prosecutors Office.’

‘I would specifically mention Bibiana Cala in their brand protection practice for her agility, experience and connections of her.’

Key clients

3M

Panda Bear Restaurant Group

Diageo Mexico Comercializadora

PepsiCo

Chanel

JGB

Caracol Primera Cadena Radial

Ascot Racecourse

Opticas GMO

Warner Bros Entertainment

Direct TV

Unilever Colombia

Fiduciaria Colombiana (Procolombia)

GlaxoSmithKline

BAT

Kipling

Work highlights

  • For Panda Bear Restaurant Group, successfully cancelled registration of trade mark PANDA EXPRESS & Design by a third party and obtained registration in the client’s name.
  • For Ascot Racecourse Ltd, successfully opposed registration of trademarks ROYAL ASCOT LONDON and ROYAL ASCOT in Class 25, for being deceitful and confusing consumers as to the origin of the products.
  • For Warner Bros Entertainment Inc (WBEI), successfully opposed a trade mark application for LAS TRES ESCOBAS WIZARDS COFFEE based on WBEI’s rights over Harry Potter’s style guide.

Castellanos & Co

Castellanos & Co's strength is in patent and trade mark prosecution on the side of the applicant, successfully appealing a large number of both patent and trade mark rejections and gaining registration of trade marks despite opposition, as well as handling search and opinion work. The practice also represented Intel Corporation in filing an opposition against a trade mark application. Over the past year the team has focused on life sciences work, counting Abbvie and Novartis among clients, and begun to develop its copyrights work, opening a data protection practice. Ximena Castellanos, who leads the trade marks prosecution practice, and Margarita Castellanos, who leads the firm’s patents and contentious work, head the multidisciplinary team; clients highlight the partners’ ‘very professional’ and ‘hands-on’ approach.

Practice head(s):

Ximena Castellanos; Margarita Castellanos

Testimonials

Prompt, personalised attention; highly professional and knowledgeable about local practice.

Ximena Castellanos and Margarita Castellanos are always very professional and prompt in their communications.

I find the hands-on approach of both Margarita and Ximena Castellanos to be one of the main features I enjoy about Castellanos & Co. Although as well-organised and thorough, as any of the firms you usually see at your rankings, the timely, knowledgeable and personal response I get from both partners at this boutique firm make it a winning formula for me.

Both the main two partners at the firm, Margarita Castellanos and Ximena Castellanos, provide hands-on advice on patents and trade mark procurement with a strategic approach, anticipating possible hurdles associated with each case especially.

It is a solid team that always gives timely and adequate answers.

I would emphasize their speed and availability.

Key clients

Giorgio Armani

International Fruit Genetics

Gojo Industries

Mary Kay

Puma

Nu skin

B Braun

Pandurata Alimentos

Smart Fit

Samsung Electronics

Work highlights

  • Successfully revoked the rejection of a patent application for the Board of Trustees of the Leland Stanford Junior University, regarding an invention to detect dengue viruses.
  • Successfully revoked the rejection of a patent application for “SKIDATA” regarding a method to increase safety in a boarding area for passenger transport.
  • Successfully gained registration of a trade mark for “EVOLUTIS” (through French law firm Laurent Charras).

Gómez-Pinzón Abogados (GPA)

Gómez-Pinzón Abogados (GPA) handles portfolios for clients including Grupo Alicorp, Almacenes Exit and Ecopetrol, covering the full range of creation, administration, commercial use and protection of IP assets. The practice files a high number of trade mark and patent registrations as well as growing its patents work, handling cases for international companies, and its enforcement work, handling litigation regarding trade mark, domain name, patent and design rights. Practice co-head Mauricio Jaramillo advises clients from a range of sectors on IP protection and competitive strategies, while fellow co-head Juanita Pérez designs IP protection strategies, aiding Compañia Embotelladora Tres Leones to avoid a registration using innovative arguments. Pérez also advises on copyright matters, such as licensing agreements, and registration of trade marks despite opposition or rejection, regularly assisted by senior associate Catalina Arango. Germán Cortés left the firm to become in-house counsel.  

Practice head(s):

Mauricio Jaramillo; Juanita Pérez

Testimonials

Excellent team. Collectively they work brilliantly, guided in an extraordinary way by their partner, Juanita Pérez Botero.

Quick and solid responses. They are very complete and are always at the forefront of content.’

Outstanding partners: Juanita Perez; outstanding associates: Paola Gamboa.

They have a very good team. Knowledgeable about the issues, great team collaboration, they produce good legal solutions for their clients.’

They have an important sensitivity that makes them understand the case and develop 360-degree solutions. Led by Mauricio Jaramillo, there are figures such as Juanita Pérez, Paola Gamboa or Catalinga Arango who stand out for their capabilities, speed of action and deep knowledge of the subjects in their charge. The human quality of the team is very commendable.

They manage technological systems for tracking cases with good success. They support the development of women in the firm. They stand out in Colombia and abroad for the quality of their members.’

Excellent team that always looks at how to help the client. They have maximum adaptability and are extremely responsible.

I work with Juanita Pérez and I love the fluency with which she analyses the issues and proposes solutions.

Highlights: the level of knowledge of the lawyers who serve me; the participation of the partners in the processes when they are required; and their overall productivity. The treatment they give to competition issues seems interesting to me. Mauricio Jaramillo is very knowledgeable about his subject and has a lot of experience. Juanita Pérez is more and more a protagonist and she provides excellent service.

Key clients

Grupo Alicorp

I-Med

Burson Cohn & Wolfe

Siigo

Helm Bank

Enel / Codensa

Ecopetrol

Goldman Sachs Specialty Lending Group

International Planned Parenthood Federation

ADL Digital Labs

Work highlights

  • Advised SIIGO S.A.S. during the negotiation and drafting of contracts for the constitution of a guarantee over software (the client’s most important IP asset).
  • Provided permanent legal advice to Burson Cohn & Wolfe on negotiating and drafting various agreements with well-known influencers that were going to advertise products with their image.
  • Provided legal advice to Almacenes Éxito S.A. on negotiating and drafting for the distribution of the movie MAGIA SALVAJE, whose owner is the client.

OlarteMoure

OlarteMoure incorporates a large specialised patents drafting team, including 38 non-lawyer patent professionals. A team including lawyers with a background in both law and science and the firm's life sciences practice provides the department with high-profile pharmaceutical clients, such as Novartis and Pfizer. The firm also takes on litigation to enforce trade marks and advises entertainment clients such as Dynamo Producciones on IP rights and copyright issues. The practice is led by Carlos Olarte, who focuses on the biopharmaceutical sector, assisting medical devices company Panacea-Velvack with cross-border patents strategies; Juan G. Moure, who takes on competition and trade marks work, handling Merck's Central American trade marks portfolio; patents specialist Alexander Agudelo; Carlos Parra, who drafts technology transfer agreements; the 'intelligent' and 'committed' Juan Felipe Acosta, who takes on IP litigation and ADR; and trade mark director María Alejandra Pava, who manages global portfolios.

Practice head(s):

Carlos R. Olarte; Juan G. Moure; Alexander Agudelo; Carlos Parra; Felipe Acosta; Maria A. Pava

Testimonials

OlarteMoure makes this practice unique, the team have all the skills to give us the best legal services and advice.

OlarteMoure has an expert team in this practice: 1 Honesty; 2 Skills; 3 Good Service; 4 Knowledge.

The firm provides support on patent prosecution. The lawyers give excellent advice in terms of quality and regular follow-up. They stand out in terms of responsibility, knowledge, and experience… Knowledge and experience is definitely their brand. I recommend Lilliana Galindo, Alexander Agudelo and Carlos Olarte.

The firm has very intelligent and creative lawyers who are always attentive to answer any request.

It is a very human team that is characterised by maintaining a close, personalised relationship with the client and is concerned with understanding their needs so as to provide practical and agile solutions.

Juan Felipe Acosta, Daniela González and María Alejandra Pava stand out. They are always connected with the real needs of their client. Their solutions are practical and agile.

The personal attention of the partners and the knowledge and experience of the firm.’

OlarteMoure’s founding partners, Carlos Olarte and Juan Guillermo Moure, are the top lawyers in their field, I have known them for almost twenty years. They recruit and hire only the best young attorneys. The organisation I run works with OM on all matters related to brand protection: IPR, brand registration, the creation of collective brands, and litigation. The service is highly personalised and the partner and associates assigned to my organisation have forged a strong personal and professional relationship with my team that fosters absolute trust.

I would particularly mention Juan Felipe Acosta who is always available for me when I have a question, concern, or consultation. He has an encyclopedic recall for case precedent and I rarely have to wait for him to research in order to get a response. He is among the most intelligent, committed, honest and transparent people I have ever dealt with professionally and this trait has led me to consider him not just my lawyer, but a trusted friend.

OM has moved into electronic billing that is highly efficient and in line with Colombian government guidelines. The pandemic has not been an impediment to OM’s service and counsel, as the firm uses the latest video-conferencing tools to stay in touch with clients. In terms of diversity, it is clear to me that OM looks to ensure that the firm employs people of all genders, races and socioeconomic backgrounds – something that is especially important in a country like Colombia where society has traditionally been somewhat segregated, particularly along the lines of social class.

Key clients

Novartis

Merck

Panacea Velvack

Pfizer

AGP

Auteco

Grupo Nutresa

Bristol-Myers Squibb

Productos Familia

Dynamo

Frida Kahlo Corporation

Wom

Lexica

Factica

Agrosavia

Work highlights

  • Responsible for prosecuting portfolios of patent applications in Latin America for Novartis, Merck, Pfizer, GlaxoSmithKline, Bristol-Myers Squibb and Bayer.
  • Developing Nutresa’s worldwide patent and trademark strategy, maintaining and strengthening its IP portfolio, and providing IP counsel and litigation management in courts in the US, Panama, Europe, and others.
  • Advising AGP for the last ten years on its patent and trademark strategy, including prosecuting a sizeable portfolio of patent applications in a range of countries.

Dentons Cardenas & Cardenas

Dentons Cardenas & Cardenas' global network allows it to advise companies with worldwide portfolios, such as AB InBev and Colombina, with the firm maintaining clients for the long term. Work comes from a diverse range of sectors, from consumer products and pharmaceuticals to energy and natural resources. Clients also benefit from the firm’s experience in consumer protection, privacy and data protection. The team takes on IP litigation for both plaintiffs and respondents, including seizures and counterfeiting matters, as well as advising on filings and licensing. Practice heads Luz Helena Adarve and Juanita Acosta have a ‘deep knowledge of IP practice’, with years of experience in managing IP portfolios. Adarve annulled a trade mark registration for Colombina, assisted by associate and ‘excellent professional’ Ana María Ruiz , while Acosta has worked on cross-border trade mark registrations and appealed a trade mark rejection for Mattel. Mario Andrés Carvajalino left the firm in December 2020.

Practice head(s):

Luz Helena Adarve; Juanita Acosta

Testimonials

What makes the practice of Dentons Cardenas & Cardenas unique is the professional and human quality of its team of lawyers in the area, with Luz Helena Adarve leading this practice, which makes us clients feel confident about the advice received due to the high quality of service and knowledge of the area, but also because of the kindness in the treatment received.

In addition to Luz Helena Adarve, her partner Juanita Acosta is an expert in the area, especially in new IP issues, as well as the rest of the associated lawyers.

‘It undoubtedly compares favourably with the teams of other firms. Luz Helena Adarve and Juanita Acosta, as partners of the firm, stand out for their deep knowledge of IP practice, and for being at the forefront of new forms of protection and associated legislation.’

Ana María Ruiz is an excellent professional, with many years of experience, especially in the area of ​​brands.

The union of Cardenas & Cardenas with Dentons brought some changes in the technological area, reinforcing the organisation of the area.’

The team is very knowledgeable on the subject and the partners are always ready to help in the shortest possible time. It’s a great team.’

Partners Eduardo Cardenas and Juanita Acosta are two lawyers with a lot of experience and knowledge. Always ready to help in the shortest time possible.

The Dentons Cárdenas y Cárdenas team stands out for being attentive, willing to provide solutions to their clients’ queries and, most importantly, in the term that is required. I have always received the best service, dedication and knowledge from the firm. It is characterised by closeness to clients, its work is friendly and we have always been served with the best relationship, regardless of the circumstances and the adverse moments through which all the companies have passed in this last year.

Key clients

AB-Inbev

Colombina

Avianca

Solidia Technologies

Facebook

Instagram

Tik Tok

Argenta Innovation

Microsoft

Arvinas

Rutgers University

USB-IF

Grupo Peñaflor

Sun Life Assurance Company of Canada

Fast de Colombia

Mattel

Siglo Data

Reckit Benckiser Group

Moet & Chandon

Coach

FCA Italy

Bticino

ChocoSuisse (Association of Swiss chocolate manufacturers)

Old Mutual

Mastercard International

Xebra Brands

Lundbek

Biosidus Colombia

Oracle

Fresenius Medical Care

Teleperformance

Blue Cross Travel Services

Oculis

Valvoline Licensing and Intellectual Property

Whatsapp

WPP Properties

Walinga

Rutgers Organics

Wayabero Lodge

Westbrae Natural

E Distribuzione

Verifone

Mae Terra Produtos Naturais

Redbull

Assa Abloy Access / Egress Hardware Group

Alcala Plivia

Anasac International

Regional Express Americas

Asea

Austral Cereals

Axon Enterprise

Avicanna

Lyrics Capital Royalties Fund

Biolatam

Biovet

Brient IP Law

Butzel Long

Cellaed Life Saver

Cepas Argentinas

Chosen Foods

Cofresco Fischhalteprodukte

Compañía Francesa de Grandes Vinos

Concrete Genius

Bonapharm

Cogeco Peer 1 (USA)

Cyan Security Group

Balcioglu Selcuk Akman Keki

Dynamis Engenharia e Comércio

Kayla Foods Int’l (Barbados)

Dōterra Holdings

Prodemus Colombia

RB (Health) Colombia

Vash Patent

Ecopharm Biosciences

Farmabase

Wellness Station

International Cleaners Corp

KCI Colombia

Lasanta

Lavoix Paris

Live Nation Entertainment

Liventus

Trevi Altamonte

Mega Brands

Metropolitan Touring Colombia

Mojio

Monteri

Xebra Brands

Nextleaf Solutions

Toy Cantando

Organto Foods

Petronas Lubircants Italy

Solidia Technologies

Pactia

Advance Magazine Publishers

Ballistic Technology

Instituto de Cencia Politica Hernan Echavarria Olozaga

First & Forever

Nevakar

Anasac Colombia

Asociación Nacional de Fabricantes de Alcoholes y Licores (ANFAL)

Canopy Growth Colombia

Processoft

Long Way Round

Proyecto E

Ackadia

Volvo Group Colombia

Farmabase Saude Animal

Polykem

Work highlights

  • Prosecuted the patent applications of Microsoft Technology Licensing in Colombia.
  • Successfully initiated a nullity action for Colombina, requesting the annulment of a registration for the trademark 3D (strawberry lollipop).
  • Prepared and carried out a legal strategy for a company dedicated to the purchase and sale of pet products to obtain the granting of its trademarks in Colombia, Peru, Chile, Argentina, and Mexico.

Philippi Prietocarrizosa Ferrero DU & Uría

Philippi Prietocarrizosa Ferrero DU & Uría takes on both national and regional matters, led by experienced regional IP director Mauricio Patiño. Patiño is accompanied by principal associates Camilo Suárez, who leads the IP and unfair competition litigation practice; and Gerardo Flórez, who leads the team in copyright prosecutions as well as managing trade mark portfolios. The practice has seen a growth in online IP matters, such as e-commerce and consumer protection, and work on IP infringement claims, including its successful representation of Nestlé in an IP infringement case brought by Converse. Further litigation includes the team's representation of the Discovery Channel in a trade mark prosecution. The team also works on unconventional issues including advice to technology startups.

Practice head(s):

Mauricio Patiño

Testimonials

Management of intellectual property processes and future alternatives to the management of trade marks and patents. Constant availability at all times and at any time.

Fast and efficient responses.

The integral vision regarding the management and protection of a brand.

Johanna Raffo is always very willing to attend and has very clear and assertive answers.

Camilo Suárez accompanies the needs [of clients] and offers a variety of alternatives.

Mauricio Patiño is also a university professor and you can see his great knowledge and experience.

In advising them, the team adds value to the request made by the client since in their analysis they include factors that are not regularly taken into account.

Key clients

Kirkland & Ellis / Delta Airlines

Societé Des Produits Nestlé

RCN Television

Cardenas Marketing Network

Wilson Sonsini Goodrich & Rosatti / Spotify

CPA Global Group Holdings

Galderma

Ferrari

Salvatore Ferragamo

Drinker Biddle & Reath

Work highlights

  • Successfully represented Nestlé de Colombia S.A. in an intellectual property infringement case initiated by Converse before the civil courts.
  • Advised POSTOBON S.A. on its Pink Pantone trade mark, using a conservative yet effective and reasonable approach towards the unauthorised use of such colour or any other confusingly similar to it by competitors countrywide, who produce apple flavoured soda.
  • Advising and representing DISCOVERY CHANNEL/ARENT FOX in a very ample trade mark prosecution battle against Mr Juan Carlos Restrepo for the registration of the DISCOVERY CHANNEL, and DISCOVERY EXPEDITION in Colombia in International Classes 18 and 25, where Mr Restrepo claims to have previous rights over the “DISCOVERY” expression.

Posse Herrera Ruiz

Posse Herrera Ruiz provides a 'business-oriented' and 'centralised' service to clients, taking on IP infringement litigation and patents and industrial design work, including filing and prosecution. The firm manages trade mark and patent portfolios, advising on development, protection, exploitation and enforcement, and collaborates with international firms on Latin American IP matters. Helena Camargo heads the team and advises large companies such as Alquería on their IP portfolios, as well as aiding clients to register software and oppose trade mark applications. Director Mónica Bonnett specialises in patents, including prosecution, litigation and technology transfer; she advised on cross-border patent requests for CSP Technologies and gained a patent despite opposition for Orthofix. Associate Annabelle Angarita is recommended for her experience in trade marks and copyright protection, aiding Camago in opposition of a registration for Credibanco.

Practice head(s):

Helena Camargo

Testimonials

Impeccable, timely and very human attention. The intellectual quality of the team stands out, as well as its practical solutions and empathy with our needs.

They are very close and empathetic people, always available, with fantastic response times, who care about knowing our business and new projects. They also have a network of allies in the region that greatly facilitates the management of our brand portfolio.

It is a team made up mostly of women, giving a clear and determined display of equity and diversity. We could not be better accompanied and advised.

‘I believe that a constant accompaniment is provided to the users of its services, any questions or concerns are answered very quickly and with all the corresponding supports.’

It is a highly specialised team, with solid knowledge in various fields of intellectual property and clearly identified members for each of the services they offer. The leadership of Helena Camargo and Monica Bonnet is indispensable. They are tremendous leaders.

Posse Herrera’s intellectual property team, led by Dr. Helena and Annabelle, does an exceptional job and manages all the matters we place in their hands in a very good way.

‘We especially highlight Annabelle Angarita, who always has the best disposition to attend to our affairs; she does so with excellent service, normally she answers us the same day we write to the firm. In general, the team is always attentive to our needs and the services offered are according to what we need.

During the pandemic and currently they have managed to cope very well with the changes introduced by this new way of working.

‘Posse Herrera Ruiz’s intellectual property practice has a real understanding of the issues involved in managing complex global patent and trademark portfolios. That’s why it offers a proven, successful, business-oriented, and cost-efficient centralised service for filing and tracking IP applications in Latin America and the Caribbean.

I highlight the team’s experience in managing important portfolios and in the design of strategies for the protection of intellectual property rights, its commitment to adding value, its litigation skills and its extensive experience in due diligence.

Mónica Bonnett focuses on health records, litigation, unfair competition and piracy associated with intellectual property. Due to her experience, the firm  handles big patent portfolios from the US, Asia and Europe; she is the person in charge of developing business relationships with international clients.

Posse Herrera is a firm with a lot of experience in intellectual property and the advice on this matter has been excellent. We highlight the lawyer Helena Camargo for her knowledge of the matter, which generates a lot of confidence when we require advice related to intellectual property and likewise, she has managed our portfolio of brands, always generating added value and efficiently.

The answers are always timely, the value of the services is very competitive and all the attention is provided through virtual or telephone channels, which facilitates the interaction with the firm immediately after our inquiries.

Key clients

Arus

Aon Risk Services

Team Foods Colombia

Productos Naturales de la Sabana (Alqueria)

Keystone

Credibanco

All Star

Atlant IP

Prebel

Aphria

BIOSTDAT

Cencosud

Ladas & Parry

Eckert Seamans Cherin & Mellott

Botti & Ferrari

Diaz Wiechers

Bio Zoo

Work highlights

  • Advised Arus, an IT service and solution provider, in the successful registration of its software.
  • Advised global insurance broker AON Risk Services in the registration of a software contract.
  • Advised Team Foods Colombia, a large food and oil manufacturer in Colombia, in registering a software contract needed for its operations.

Triana, Uribe & Michelsen

Founding partner Juan Carlos Uribe leads the IP team at Triana, Uribe & Michelsen, aided by Andrés Medina. The practice takes on the full range of IP matters, including trade marks, copyright, patents, domain names, industrial designs and utility models. The firm's conflict resolution department, headed by co-founding partner Fernando Triana, takes on litigation and ADR for IP infringement, anti-counterfeiting, trade mark protection, consumer protection and unfair competition matters. Other work handled includes denominations of origin and cancellation actions due to non-use, notoriety or generic use of the term.

BBGS ABOGADOS

With a strength in copyright issues highlighted by clients, BBGS Abogados provides a multi-jurisdictional service, with offices in Chile, Mexico and Peru. Co-practice head Felipe Rubio leads the IP team, focusing on prosecution, enforcement and litigation of trade marks, such as filing oppositions against trade mark applications and reviewing portfolios. The firm also provides an advertising, entertainment and audiovisual production team, which gives a ‘unique’ focus on the audiovisual industry, and a digital media and new technologies team, both led by fellow co-practice head Myriam Montenegro, who specialises in copyright advice for clients from these fields such as Sony and Amazon. Founding partner Luís Felipe Barrios, head of dispute resolution Lorenzo Pizarro and associate Diana Vigoya are also recommended.

Practice head(s):

Felipe Rubio; Myriam Montenegro

Testimonials

The BBGS practice is very strong in copyright, and is unique because it has a lot of focus on the audiovisual industry, an area in which the lawyers are specialists with considerable experience in TV and film productions.

The lawyers at BBGS are copyright experts with many years of experience and recognition from their colleagues, especially Myriam Montenegro and Felipe Rubio. They are the lawyers of Amazon Studios in Colombia, for example, and it is not for no reason that they work for such important clients. They are also recognised for their punctual and timely responses.

It is distinguished by its efficiency, speed, professionalism.

They have comprehensive knowledge of the matter entrusted to them, have great coordination, analyse the case and provide the best legal alternative. The comparison with other firms is favourable, their quality, efficiency and capacity distinguish them.’

I’d highlight their relationship with customers: they are empathic with customers, comprehensively analysing the issue, providing the analysis exposing the pros and cons, and providing complete information along with the best alternatives.

Its efficiency and professionalism. They differ in their excellent treatment of clients, prompt responses, specialisation and their professional capacity. I recommend Felipe Rubio and Diana Vogoya.

It is a close and easy-to-contact office, it is important to give guidance on the requirement in detail to take advantage of the consultation time, but once they understand it, they are very precise and purposeful.

They provide suggestions that on a day-to-day basis can help the legal department to be more efficient.

Closeness to the business, fast and accurate response. Myriam Montenegro and Lorenzo Pizarro stand out.

Key clients

Amazon Studios

Asociación Colombiana de Medios de Información (AMI)

KTR (Cinepolis)

Samsung Electronics Colombia

Biotecnik

Sony Pictures Television

Dago Garcia Producciones

Orange Brands Services

Plural Comunicaciones

Mullenlowe

Fundacion Sanar Niños Con Cancer

Calvin Klein Trademark Trust

Work highlights

  • Legal advice to Dago Garcia Producciones in music clearance, copyrights and sound recording rights for the production of the movie El Olvido Que Seremos (official selection of the Cannes Film Festival).
  • Filed an opposition for Fundacion Niños Con Cancer Sanar against the trade mark application Fundación Sanar in classes 41 and 44.
  • Acted for Martín de Francisco Baquero, Rafael Noguera Díaz Granados and Santiago José Moure Erazo, the owners of a trade mark of a television program, in gaining protection of the trade mark with a logo.

ClarkeModet Colombia

ClarkeModet Colombia stands out for its IP specialism across 25 European and Latin American offices, with an international client list. The Colombian practice has a strength in patents work, but also takes on trade mark and copyrights work. Technical advice is provided through non-legal chemical, engineering and microbiology professionals, and the firm also supports clients in IP enforcement, protection and appraisal of assets, and technology transfer services. The practice is led by Carolina Daza, who oversees IP enforcement as well as the patents team, which she has led on matters such as overturning a patent rejection for chemicals company Yara International and drafting patent applications; Juliana Gonzalez, who manages the prosecution practice, with recent experience of prosecution of industrial designs; and regulatory specialist Alejandra Salazar, who consults with firms on the management of their IP assets.

Practice head(s):

Carolina Daza, Juliana Gonzalez, Alejandra Salazar

Testimonials

It is important how the relationship with the client is built, and in this case we have been able to build a relationship of trust based on the quality of the work of the Clarke team and their experience in IP.

We have worked with the Clarke Modet team for a long period (more than ten years) and we can mention a couple of people in particular:– Norberto Rodríguez for his attention and willingness to support us with patent issues (technical concerns, processes, etc).– Alejandra Salazar: who has always attended us in a very agile and cordial way.’

The team is very attentive and receptive to requests and suggestions from the University. It is always willing to collaborate and will find solutions to the situations raised.

Compared to other firms, its performance is very favourable.

Use of technological tools for different processes. Collaboration in training and awareness-raising in the company on intellectual property issues.

Compared to other teams with which we have had a relationship, the Clarke Modet team has demonstrated a strong relationship and integration with the needs of our organisation, including the internalisation of the activities carried out by an external institution to provide solutions to advisory activities and consulting.

The confidence of having a team highly qualified for the development of each of its activities. They’re people with a broad communicative and purposeful capacity that favours the development of joint activities.

We have received great collaboration from the Clarke Modet firm in addressing the needs that we have within our institution. Likewise, we have been able to integrate a collaborative team with the different areas on which we have relied, and who always attend and listen to our needs so as to give us clear and tailored solutions.

We feel that we have the support of a highly-qualified human resource for the development of each of the advisory and consulting activities we undertake.

Key clients

ConocoPhillips Company

Lego Juris

Baker Hughes Incorporated

Johnson & Johnson Consumer

Yara International Asa

Ford Motor Company

7-Eleven

Toyota Jidosha Kabushiki Kaisha

Unilever

Work highlights

  • Helped Essentia to draft the patent application to seek protection for its technology in its widest scope.
  • Built a tailored intellectual property policy for Universidad EAN, through identifying the way in which the university managed its intellectual property.
  • Filing technical remarks and new claim amendments to overcome a patent rejection for Yara International, leading to the grant of the application.

CMS Rodríguez-Azuero

CMS Rodríguez-Azuero's practice head Karl Mutter is 'brilliant advising on life sciences matters' and so many of the firm's clients are from the health sector, such as Khiron and Optica Alemana Schmidt Hijos, but the firm also advises companies from the food and beverage and technology sectors. The firm manages IP assets both nationally and internationally, benefited by its global network. The team's associate director, the 'proactive' and 'thorough' Lola Kandelaft, qualified in France and provides international expertise, advising on defence of portfolios, negotiation of contracts and representation in IP rights infringement claims. TMT partner Lorenzo Villegas Carrasquilla advises on data protection and privacy.

Practice head(s):

Karl Mutter

Testimonials

A very good balance of knowledge and closeness in communication. A good global vision of intellectual property can be gained from the experience of the partners in this field. They are aware of the latest advances in digital legislation, in particular on intellectual property!

Our company was subject to a serious intellectual property problem, since several websites with the name of the company and the like were bought by unknown people and published pages of pornography, damaging our image, as we sell school uniforms to the highest level schools. On the recommendation of Lola Kandelaft and Karl Mutter, we filed a lawsuit with the WIPO (World Intellectual Property Organization), which was favorable to us and we were able to recover the domains. No law firm had been able to guide us to solve this problem.

Lola Kandelaft and Karl Mutter have knowledge of the handling of processes before the Arbitration and Mediation Center of the World Intellectual Property Organization, which I have not found in any other firm, on the other hand they also consolidated the registration of the trade mark with its distinctive signs in Colombia, which has given us the peace of mind to continue investing in its positioning in the market.’

The treatment of the lawyers is personal and very warm without losing their professionalism, they get involved with our company, they understand it and that is why they give us excellent support on the subject of intellectual property.

CMS Rodríguez-Azuero IP team is one of my preferred firms in Latin America. Their approach is focused on the client’s business and problem solving. The team is very responsive and available.’

Karl Mutter is very responsive and brilliant advising on life sciences matters; Lola Kandelaf is a precious asset for clients involved in sensitive negotiations and contentious matters in Colombia. Lola is certainly one of the best trade mark advisers I have ever worked in the region.’

The legal services provided by the team are timely and reliable. The team demonstrates a very good command of the topics consulted.’

Karl Mutter and Lola Kandelaf stand out for the quality of their advisory service. The plus that makes them stand out is their closeness to the company and their understanding of the business.’

The firm makes technological tools and resources available to its clients.

Although it is a new practice in Colombia, the experience that the people in charge have make the difference. The approach and analysis they make of the cases is with a comprehensive vision, achieved only through knowledge of the client.

Lola Kandelaft: she is a lawyer who, due to her training, has the knowledge to advise on both local and international issues. She is proactive and assertive as well as thorough. She is close to the client, efficiency, kindness and reasonable cost.

CMS has all the knowledge and resources necessary to provide comprehensive advice supporting our needs and in favour of the care of our intangible assets that are a fundamental part of our company’s assets.’

CMS provides permanent and professional support without neglecting the fact that the human resources are fraternal and that with the years of work, very close family ties are created.

CMS: It is a firm that manages to link the technological component in its processes making it easier and more accessible. They make a complete scheme so that the information presented by the technological means is as friendly as possible.

The first thing is their closeness to the client; that if one needs one’s lawyer, he answers the phone or returns the call in the shortest possible time. Seocndly, that they recommend what the client really needs and do not recommend actions just to sell their services. And thirdly, that they have a scale of rates by size of company; very often SMEs do not have access to good law offices due to rates.

Key clients

Khiron Lifesciences

Bodytech

Óptica Alemana

Vesalius Pharma

Canels

Argelia Internacional

Pharmalabs

Miguel Angel Matamoros

Konker

Caracolitos

Katherina Bach

Destileria Nacional

VedderPrice

Licks Advogados

MMS Comunicaciones Colombia

Camara Colombiana De Comercio Electrónico

Work highlights

  • Drafted and executed a strategy to protect Khiron Lifesciences’ trade mark portfolio in several jurisdictions.
  • Successfully obtained for Caracolitos S.A.S. the transfer of two infringing domain names through UDRP complaint.
  • Advised Argelia Internacional SA on the protection of its trade mark portfolio in Colombia, facing and tackling many obstacles from the TM Office.

Contexto Legal S.A.

Medellín-based Contexto Legal S.A. acts for local clients from sectors including research and development and engineering, often regarding consumer law and data protection, as well as filing patent applications for education clients and registering trade marks. The firm oversees the brand portfolios for Industrias HACEB and Grupo Bios. Practice head Andrés Marquez manages IP portfolios and asset transactions and provides experience in negotiations and litigation regarding trade marks, patents, images and copyright. Senior associate Laura Moreno has experience in IP, antitrust, unfair competition and data protection matters.

Practice head(s):

Andrés Márquez Acosta

Key clients

Indural

Provenzal

ZBC.

Agaval

Colorquímica

Isagen

Industrias Médicas Sampedro

Prebel

JM World Music.

Universidad Autonóma del Caribe

Universidad de la Costa CUC

PhD. Beatriz Aristizábal / UNIGEM

Telemetrik

Talma

Teleantioquia

Bienes y Bienes

Akita Motos

Scribe

Avon Colombia

Espumas Plásticas

Mattelsa

Glopack

Siscoax

Cientech

Industrias Haceb

Grupo Bios (Contegral. Alimentos Finca. Servicios grupo Bios. Avícola triple A. Operadora Avícola Colombia)

Vehículos del Camino

Marketing Personal

Muma

Agua Bendita

Fenalco

Ecoflora Agro

Gonvarri

Prodia

Socoda

Industrias Grecoromana

Compañía de Créditos Rápidos.

Tinkko

Corporación CARIBETIC

Deanna Patent

Work highlights

  • Advised Provenzal on consumer law and personal data claims.
  • Advised ZBC on consumer law and personal data claims
  • Advised Agaval on e-commerce and operations and operations under financing systems.

Boutique firm EGR & Abogados Asociados advises on both contentious and transactional IP, representing clients in litigation and ADR regarding patents, trademarks, copyrights and trade secrets, as well as advising on how to commercialise, acquire and license assets. The practice works with a range of sectors, such as hospitality, construction and petroleum. Emilio García Rodríguez, highlighted for his knowledge in the area, leads the team and advises on policies and regulations. The firm recently worked with FENALCO to create an online trade mark registration service for entrepreneurs.

Practice head(s):

Emilio García Rodríguez

Testimonials

It is evident how well qualified Dr Emilio is in the face of unfair competition issues and the other aspects that we are claiming in our case. Dr Emilio has a total handling of the subject, showing himself in meetings to be very solvent in front of the counterpart’s lawyer, handling the meetings calmly and slowly, which speaks of his great experience.

Up to now, good attention and commitment has been paid to the company.

The level of knowledge and experience on the part of the director is outstanding, it generates a lot of confidence in his work. I’d highlight their experience, knowledge and ease of transmitting knowledge.’

‘They have a great facility to transmit knowledge and the working relationship is impeccable.

Accuracy in appraisals, knowledge of the sector, availability for requests, formation of multidisciplinary teams and prompt responses, among other positive factors. Our direct dealings are with Dr Emilio Garcia, who has always been very diligent and consistent in responding to the requests and requirements of our company.

It is made up of experts in various disciplines that guarantee the correct and timely response to the company’s requirements.

It seemed to me that the attention was precise, very kind, and very on time.

Dr Garcia is very knowledgeable and is able to give several possible solutions to a specific problem.

The assistant who was the communication bridge for billing and payment issues was super kind to us, and Dr. Garcia explained everything to us in a very clear and attentive way.

Their excellent legal advice, very meticulous on each of the points. The trajectory and experience of the firm in these legal matters.

Collaboration and the one-on-one attention received.

We received good customer service, attention and support.

Availability of partners for informal consultations.

Partners always informed of the latest news and legal updates.

Career and experience of the partners in different scenarios. Experience both in consulting for the development of public policies and in field work for specific projects. Great knowledge of the lead partner on issues of geographical indications and appellations of origin.’

Good relations of the practice with the public entities of the sector.

Great knowledge of the main partner (Emilio Garcia) in matters of geographical indications and appellations of origin.

Emilio Garcia is very professional, and rigorous in his searches for information. The fact that he maintains good relationships and is recognised by both his peers and the public, academic and private sectors says a lot about his human qualities, and his knowledge of law, especially that of intellectual property.’

The administrative part is excellent, fluent communication, punctuality and precision in the processes. It is a dynamic, modern practice, open to dialogue and current in its research topics.

It is a team with a lot of professionalism, with a lot of integrity and honesty. They advise on all the aspects according to needs. They have a very efficient billing process and make adequate use of technologies. They are also very well prepared and have extensive knowledge of the standard and the processes. Emilio García stands out for his great knowledge of intellectual property. I highly recommend the firm.

Key clients

Federación Nacional de Comerciantes y Empresarios (FENALCO)

Fundación Suiza de Cooperación Internacional para el Desarrollo

Maple Oils Tools

Smart Mobility and Security

Grand Hyatt Bogotá

Universidad Sergio Arboleda

Innpulsa Colombia

Adrialpetro Petrolium Services

Inversiones inmobiliarias Santa Cruz

STL Colombia

Subastar

Work highlights

  • Entered into a framework cooperation agreement with the National Federation of Merchants and Businessmen (FENALCO) to offer a trade mark registration service through the FENALCO web portal using a platform developed by the firm.
  • Advised the Swiss Foundation for International Development Cooperation on the development of official national public policy (CONPES) on intellectual property for the period 2020-30.
  • Advised the Corporation for Research, Innovation and technological management of agriculture (SINTAGRO) on the execution of a science and technology project.

Espinosa Olarte y Asociados Abogados

Espinosa Olarte y Asociados Abogados takes a multidisciplinary approach to IP, with involvement of partners and associates from other practices. The firm’s work ranges from anti-piracy matters for technology companies, such as Microsoft and EPSON, to copyright issues regarding those in the arts, including societies for collective copyright management and individuals such as actors Aida Bossa and Julio Cesar Herrera. The team additionally handles portfolio management for clients such as Vision Lab and Suiphar Pharma. Jorge Olarte Collazos leads the practice, aided by Andrés Espinosa.

Practice head(s):

Jorge Olarte Collazos

Testimonials

Ethical, respectful and very punctual with the commitments taken on, the advice was clear and the accompaniment timely; we only work with this firm.

Dr Nathalia Acevedo was given the task of analysing the different possible scenarios according to the decisions to be made, in this way all the variables are evaluated and covered.’

‘The use of technological tools, since the entire process was virtual and 100% personalised, which facilitates the approach with the lawyer in charge.

The team assigned to provide the service has highly specialised knowledge on the required subject, complemented with very good bases in the procedural aspects that are decisive to undertake the judicial actions entrusted. Undoubtedly, compared to other firms we have worked with, Espinosa & Olarte stands out for its knowledge and seriousness in providing its services.

‘Jorge Olarte is a lawyer who, like few others, has a very broad knowledge of copyright and the relevant procedural aspects to initiate one’s legal claim. There is always an interest in deepening the knowledge of the client and discussing the strategy to follow.

Nathalia Acevedo is a great professional who knows copyright. Her willingness to work as a team is exceptional.

There is a personalised preparation of the cases that makes it possible to have a detailed knowledge.’

The Espinosa Olarte team has the experience and knowledge required to solve various issues, which differentiates them, since they don’t solely undertake the registering of trade marks or patents. They are a compact team with a range of different skills.

Dr. Jorge Olarte for his experience as Superintendent.

Ángela Henao and Nathalia Acevedo for their skills and kindness.

In their response times, kindness and collaboration with people who are not experts on these issues.

Key clients

Medivaric Products

Super de Alimentos

Vision La

Optica Colombiana

Epson

Aida Bossa

Julio Cesar Herrera

Actores Sociedad Colombiana de Gestión

Garcia Maya y Asociados

Robledo Abogados

Zapara Rios Abogados

Home Supplier

Microsoft

Proksol

Suiphar Pharma

Mister Conejo

Work highlights

  • Obtained a judgment on copyright (actors’ rights) for Actores Sociedad Colombiana De Gestion.
  • Obtained a judgment on industrial property infringement for Total Quality.
  • Obtained a judgment on industrial property infringement for Soluciones Computadores Portatiles.

Guerrero & Asociados Propiedad Intelectual

Boutique Guerrero & Asociados Propiedad Intelectual specialises exclusively in IP matters, advising clients on not only registrations but on gaining the full value of their IP assets, such as through technology transfer processes and license agreements. Clients are often from the defence sector, such as the Colombian army and air force, as well as technology firms which require technology transfer agreements. Practice head Manuel A. Guerrero is a technology transfer expert, with 'extensive practical knowledge'; clients highlight his personal involvement in matters. Natalia Pérez heads the Bogotá office and specialises in trade marks, copyright and new technology, particularly for entertainment clients. María Camila Correa heads the Medellín office and has particular expertise in management of portfolios, as well as management of trade secrets.

Practice head(s):

Manuel A. Guerrero Gaitan; Natalia Perez; Maria Camila Correa Marquez

Testimonials

Guerrero & Asociados has a team of excellent professionals who, in addition to having solid knowledge in the area, maintain a close and warm manner.

Manuel Guerrero and Camila Correa are professionals who, thanks to their commitment and dedication, make you feel at all times that they are part of your team.’

Manuel Antonio Guerrero Gaitán, in addition to being a very distinguished professor of intellectual property in Colombia, is a lawyer who is characterised by his extensive practical knowledge of the different areas that make up this legal discipline. He inspires a lot of confidence in me due to his extensive knowledge of Colombian and international jurisprudential trends. He is always characterised by the precision of the queries he formulates as well as the way he answers them. Our experience is that of a lawyer who is personally involved in commissions and solves them with solvency and promptness. He is one of the best lawyers in Colombia.

Regarding Dr. Guerrero, with whom we always work directly, I would like to highlight his promptness and precision in dealing with legal matters. In the same way, his personal involvement, in addition to the fact that he always tries to know the client’s business, which allows his work to respond precisely to the expectations of the client or of our law firm.’

Since I met Dr. Guerrero I have been impressed by his personal handling and good manners. Similarly, the prices are affordable. I find the firm particularly powerful on issues associated with patents and new technologies. And I consider it superior to others, no matter how large they are.

Guerrero & Asociados’ lawyers have a solid knowledge of IP, the requirements of our firm are attended by the main partners and not by junior lawyers, which ensures a quality work and differentiates them from other Colombian firms, in which we send work to the main partner, but we are served by employees.

I highlight their solid knowledge of IP, the different and ingenious legal strategies.

Manuel Guerrero is one of the most knowledgeable IP attorneys in Colombia, which gives us assurance that our clients’ cases will be handled efficiently with high quality work.

Camila Correa is in charge and ensures a professional, personalised manner and agile treatment of her clients (or associates), which generates a lot of confidence when entrusting cases to Guerrero & Asociados.’

Dr. José Roberto Herrera, Camila Correa and Manuel Guerrero make sure to have a personalised treatment with our firm, for which we use all available technological means, e-mail, WhatsApp, phone calls, Zoom, which are complemented with formal communications, which allows us to establish the best legal strategies that benefit our clients.

Guerrero & Asociados provides good and creative solutions to our clients. We have received great results and our clients are always happy with the solutions that the firm provides.

Key clients

Army of Colombia

Colombian Air Force

Ministry of Defence of Colombia

Industrias Wilches

University – Uniquindio

University – Unisangil

Universidad Mariana

Universidad de la Salle

Boston Medical Group

Core Biomedical

Tivenos

Acies

Diseños y Sistemas

Minciencias

Algae Biosolutions

Moduldecks

Work highlights

  • Aided ACIES to transfer to the US and create technology transfer agreements with Colombian, Peruvian and Chilean companies.
  • Helped Alga Biosolutions with a technology transfer agreement based on a licence of a water recovery technology.
  • Conducted six Freedom to Operate (FTO) studies in the pharmaceutical field for Laboratorios ECAR, which included some of the candidate drugs for the treatment of Covid-19.

H&A

Spanish firm H&A, newly rebranded from Herrero & Asociados, is an IP and digital law specialist, covering trade marks, anti-counterfeiting, patents, industrial designs and copyright. The firm files trade mark and patent applications for companies from the food and electronics sectors and advises on oppositions brought against its clients' registrations. Adriana Peñaranda heads the Bogotá office and has experience in protection of patents and international trade marks, preparation of legal concepts and responses to objections. Carolina Calderón leads the Colombian trade mark practice from Madrid, with experience of Colombian, US and EU law, aided by general director Abraham Carpintero, IP partner Borja Barrutieta and engineering patent experts, all also based in Madrid.

Practice head(s):

Adriana Peñaranda; Carolina Calderón (Madrid)

Work highlights

  • Represented client in trade mark prosecution procedures.
  • Represented client in Colombian patent prosecution procedures.

Holland & Knight

Holland & Knight takes on registration and enforcement of trade marks, patents, commercial names, slogans and domain names. On the copyright side, the firm advises on contracts and rights payments for entertainment clients such as publishers, audiovisual companies and theatre managers, as well as management of trade secrets. Work also covers consumer protection, antitrust and data protection. Practice head Danilo Romero Raad brought a trade mark infringement action for KFC against a former franchisee. Romero also advises Nintendo on protection of its IP rights, assisted by associate Bettina Sojo, who handles litigation and advises on data protection and unfair competition.

Practice head(s):

Danilo Romero Raad

Testimonials

They are very attentive to the client, always with the best disposition and attitude. Short response times.

Human qualities and infinite kindness to the client.

Professionalism, opportunity and security. It stands out well above the rest of its competitors. Best price-quality ratio.’

Seriousness, knowledge of legal practice, opportunity, certainty – Danilo Romero, Bettina Sojo, Camila López and Paula Castãno. They have more female than male staff and this has always been an element in which they stand out.

Key clients

Kentucky Fried Chicken International Holdings

Restaurante Muy

Acerías de Colombia

Otestra

Major League Baseball Properties

Nintendo of America

Kilpatrick Townsend & Stockton

Pegatex Artecola

Cala Colombia

Disagro de Guatemala

Work highlights

  • Filed a trade mark infringement action for KFC against a former franchisee.
  • Advises Nintendo of America on measures to be taken to protect its intellectual property rights.
  • Assisted Otestra with a transaction agreement in order to conclude a trade mark infringement process.

Márquez-Robledo

Focusing on clients from the media and entertainment sectors, which include audiovisual production companies, musicians and music managers, Márquez-Robledo‘s strength is in corporate IP, advising on IP rights involved in M&A and asset purchases as well as on copyright issues, such as publishing and music label agreements. The firm has particular expertise in advertising campaigns, advising global advertising agencies such as Ogilvy, which it worked with on the campaign for Netflix series Narcos. Another sector assisted by the firm is telecommunications, which involves antitrust and piracy work. Santiago Márquez Robledo leads the team and is advising Bancolombia on an image rights lawsuit brought by former members of the Colombian National Soccer Team. Márquez also supports musician Sebastian Yatra with IP issues such as trade mark filings in over 30 countries, assisted by associate María Alejandra Ahumada, who is experienced in M&A involving corporate IP rights.

Practice head(s):

Santiago Márquez

Key clients

Miracol

Sebastian Yatra

Ogilvy

WK Records

Carlos Vives

Bancolombia

Detonante

EXMA

Kontent Room

Cargill

Work highlights

  • Oversaw the legal matters around ten simultaneous TV productions for Miracol Media.
  • Oversaw the legal matters for the creation of the company WK Records in the US.
  • Advising Bancolombia on a lawsuit brought by several former players of the Colombian National Soccer Team for an alleged unauthorised use of image in an advertising campaign.