Firms To Watch: Intellectual property

Intellectual property forms a key part of Cuesta Lawyers’s firm-wide offering and the practice gained seven new clients during 2022, including international names such as Televisa and Sonos. Diana Romero steers the team and is particularly noted for infringement actions.
Established in May 2022, TCI Partners Latam is a new boutique with a focus on IP and IT-related issues. Group head Tatiana Carrillo has over 25 years' experience in IP issues, with particularly notable expertise in trade marks, border measures, copyright, media and entertainment, and dispute resolution.

Intellectual property in Colombia

Brigard Castro

A destination practice for intellectual property law, Brigard Castro impresses with its ‘extensive knowledge of IP issues, which goes far beyond what firms in Colombia traditionally handle’. The boutique additionally brings to bear an 80-year history of specialising in the area, as well an ability to plug into the full-service expertise of associated law firm, Brigard Urrutia. High-profile managing partner Juan Pablo Cadena possesses ‘great knowledge in the area of intellectual property’, with his comprehensive skill set spanning  copyright, IP litigation, and trade names, among other market segments. Trade mark head Martín Torres co-leads the overarching department alongside Cadena; together they advised Nike Innovate on applying for the trade mark “BLAZER” to identify footwear, which was successful on appeal. Other key contacts include director Catalina Gómez, who anchors the brands and oppositions team; and senior associate Laura Angel Jaramillo, who is noted for her ‘great ability in litigation’. In August 2022, junior associate María Juliana Pacheco joined the IP Delegation Office at the SIC.

Practice head(s):

Juan Pablo Cadena; Martín Torres


The Brigard Castro team, led by Juan Pablo Cadena, is one of a kind. I highlight its extensive knowledge of IP issues, which goes far beyond what firms in Colombia traditionally handle. The group has among its members people with expertise in complex issues.’

Juan Pablo Cadena is a lawyer with great knowledge in the area of intellectual property, in addition to being perhaps one of the most “business savvy” external lawyers I have had the opportunity to work with.’

Senior associate Laura Angel Jaramillo is a lawyer with excellent skills in the field of intellectual property this, added to her great ability in litigation combined with her understanding of clients’ business, makes her a true partner to our operations.

Key clients



Rush Street Interactive

Apple Colombia and Apple Inc

Publicaciones Semana

Carvajal Tecnología y Servicios and Thomas Greg & Sons (Guernsey)

UNE EPM Telecomunicaciones

PEI Asset Management

Grupo UMA


Nike Innovate

Sazerac Brands

Polo Ralph Lauren

Phillip Morris


Work highlights

  • Represented Megatrax Production Music in negotiations with Plural Comunicaciones concerning a possible copyright infringement of musical works of authorship.
  • Successfully represented Carvajal Tecnología y Servicios and Thomas Greg & Sons (Guernsey) in a patent infringement claim initiated by Jose Gustavo Grisales Garcia.
  • Advised the company in charge of Bogotá’s first subway line on applying for the trade mark “M METRO LINEA 1”, and in subsequent opposition proceedings based on the trade name “METRO LINEA”.


One of the leading IP law firms in Colombia’, Cavelier attracts praise for its ability to consistently ‘adapt and update itself in the changing world of IP’. Established 70 years ago, the sizeable boutique continues to grow its share of the market and added 11 new clients during 2022/23, including major global brands such as Saint Gobain Group, Pfizer and Apple. The group also stands out for its deep bench, which is composed of specialists from across the IP law spectrum. Senior partner Jorge Chávarro is ‘one of the great references in IP law’ and is sought after for his expertise in geographical indications, among other areas. The group additionally includes Eduardo Varela, who heads the trade marks, copyright, and entertainment unit; patent expert Andrés Rincón; and incoming head of regulatory affairs Lina Caamaño, who joined as an associate from Gómez-Pinzón Abogados (GPA) in September 2022. Also recommended at associate level are senior Eliana Portilla (patents and life sciences), and semi-senior Melissa Soto (trade marks, copyright, and entertainment). IP litigator Edna Sarmiento  retired in July 2022.

Practice head(s):

Eduardo Varela; Andrés Rincón; Jorge Chávarro; Lina Caamaño


The team has a long, well-established relationship with our company, a deep knowledge of our sector, and a strong understanding of our needs. We highlight the pertinent advice, kindness and reactiveness of Jorge Chávarro in particular.

Senior partner Jorge Chávarro is an outstanding IP attorney, with a great international perspective. With more than 34 years of experience, Jorge definitely helps in IP Portfolio management. His advice is always valuable and he never misses the business focus.

Head of patents Andrés Rincón is the go-to person for technical advice concerning patents, plant breeding rights, and regulatory affairs related to chemical synthesis and biological pharmaceutical and agrochemical products. He is a reliable and highly professional patent attorney.

Key clients

Saint Gobain Group



Sanofi Aventis Group

Peking University

Takeda Vaccines

Glasst Innovation

Astellas Pharma

Massachusetts Institute of Technology

Amazon Studios

The H D Lee Company


Federación Nacional de Cafeteros de Colombia

Tower Records

Atlético Nacional


The Scotch Whisky Association

Business Software Alliance (BSA)

Johnson Controls

Hermès International

Institut National de l’Origine et de la Qualité (INAO)

Comité Interprofessionnel du Vin de Champagne (CIVC)

Institut Straumann

Beam Suntory

Clarivate Analytics (France)

Ingenio del Cauca


JJGC Indústria e Comercio de Materiais Dentários – Neodent

Manohay Colombia


Thermo Fisher Scientific Colombia

Asociación Colombiana de Empresas de Medicina (ACEMI)

Work highlights

  • Represented Excelec International in a landmark case before the Andean Court of Justice discussing the doctrine of equivalents.
  • Represented Apple against Ericsson in standard essential patent litigation.
  • Advised Amazon Studios on the drafting of agreements for production in Colombia to be used by Amazon, and its local producers, to develop new audio-visual productions created with Colombian talent.

Lloreda Camacho & Co.

According to satisfied clients, Lloreda Camacho & Co.’s team ‘has a “can-do approach” and finds creative ways to make projects possible’. The practice is particularly admired for its premier patent firepower, which leverages the firm’s top-tier life sciences practice to excel in handling large patent portfolios for R&D companies as well as complex litigation. The group also has extensive expertise in trade marks and copyright matters, where it acts for a growing roster of international companies. The ‘responsiveAlicia Lloreda steers the overarching IP department and is recommended for her work in trade marks, copyrights, patents, unfair competition, and dispute resolution. Ana Maria Castro heads the patents and life sciences unit and is held up by sources as ‘one of the most prestigious professionals in the patent area’; and Natalia Franco Onofre - who was promoted to the partnership in August 2023 - is a specialist in trade mark portfolio analysis and strategy. Key support is provided by experienced associate director María José Lamus, who joined in September 2022 from the SIC.

Practice head(s):

Alicia Lloredea; Ana María Castro


In addition to Lloreda Camacho & Co’s 360°-vision, based on its wide range of expertise, in the area of IP the firm is a reference in terms of patents and innovation; it also has an impressive portfolio in the brands sphere.

In patents, it has a solid team of engineers, chemists and technicians, as well as IP specialist lawyers, who ensure prompt and comprehensive advice and assistance. Its expertise in patents, and in the chemical-pharmaceutical area, is widely recognised, and it manages first-rate patent portfolios.

Our team was led by Ana María Castro, who is recognised as one of the most prestigious professionals in the patent area, both in Colombia and internationally. She is supported by a qualified team of professionals.

The team transmits experience, solvency and security in its advice, with standards comparable to the most demanding internationally.

The quality of the work is the best compared to other firms in Colombia. Lawyers think outside the box to resolve complicated trade mark issues.

We highlight Alicia Lloredea, she is so responsive and always available to help.

Lloreda Camacho & Co is a great IP firm comprised of outstanding professionals. Lawyers demonstrate high-level understanding of the segment and are always willing to go the extra mile for clients. They are extremely responsive and willing to meet all expectations.

The team has a “can-do approach” and finds creative ways to make projects possible. The team fights our battles as owners and always with a sense of urgency. Clients feel like they are top priority.

Key clients


Amazon Technologies


F Hoffman-la Roche

Gilead Sciences

Kite Pharma

Meta Platforms

Uber Technologies

Zoom Video Communications


Arcus Biosciences



Netflix Studios

Penagos Hermanos

Incyte Corporation

Work highlights

  • Advising Gilead Sciences and its affiliates on the management of more than 1350 patent applications across Central America, the Caribbean and Latin America.
  • Advising Incyte Corp on its complete patent portfolio in Colombia, Ecuador, Costa Rica, Dominican Republic, Panama, and Guatemala, involving more than 180 patent applications.
  • Advising F Hoffmann-La Roche on the granting of 13 patents of invention related to biotechnology.


With offices in Barranquilla, Bucaramanga, Cali and Medellín, as well as Bogotá, along with a presence in Tokyo, Japan, IP and competition boutique OlarteMoure offers both genuine national coverage and extensive regional and international capabilities. Noted for its ‘great teamwork’, the practice scores highly with sources for its ability to ‘identify strategies to defend the client’s interests’. The group is primarily recognised for its patents prowess, where it frequently aligns with its top-notch life sciences department to handle a range of patent drafting, portfolio management, and contentious work. The practice also demonstrates great competency advise on trade marks, copyrights, anti-counterfeiting and technology transfer matters, among other areas. Names to note include patents head Carlos Olarte, who is highly regarded for his expertise in the biopharmaceutical and telecom spheres, and trade mark lead Juan Moure. Other experienced partners include patent specialist Alexander Agudelo and litigator Juan Felipe Acosta. The team additionally benefits from emerging expertise of directors María Alejandra Pava and Mónica Guevara, who handle trade marks and patents respectively. Since publication, the firm has promoted Liliana Galindo Díaz to head of patent litigation - effective as of April 2024.

Practice head(s):

Carlos Olarte; Juan Moure; Alexander Agudelo; Carlos Parra; Juan Felipe Acosta; María Alejandra Pava; Monica Guevara; Valeria Jaramillo; Camila Vasquez; Liliana Galindo; Eddie Manotas


The team’s experience and expertise makes it unique. Lawyers have the ability to identify strategies to defend the client’s interests. I identify with the firm’s values when I see that they give team members opportunities for growth from a professional and academic point of view.

We value the team for its great teamwork. Advice is coordinated and coherent. Lawyers demonstrate proactivity in the assigned matters.

OlarteMoure is our trusted firm in Colombia. Over the last few years, it has strengthened its anti-piracy department, which has allowed us to entrust it with many luxury brands – and recently we referred one of our main clients for illicit trade issues.

Strong response times are one of the pillars of OlarteMoure.

Key clients


Immatics Biotechnologies


Merck & Co



Grupo Nutresa


Bristol-Myers Squibb


AG Studios


Frida Kahlo Corporation



Comestibles Aldor

Bayer Intellectual Property

Spradling Group

Banco Caja Social

Essity Hygiene and Health Aktiebolag




Work highlights

  • Represented Ericsson in standard essential patent infringement litigation against Apple.
  • Prosecuted portfolios of patent applications in Latin America for Immatics Biotechnologies, Novartis, Merck, Pfizer, GlaxoSmithKline, Bristol-Myers Squibb and Bayer Intellectual Property.
  • Advised 56 small companies dedicated to the agriculture industry, as part of a regional programme, including assisting 37 with various intellectual property services such as IP protection, and intangible assets portfolio identification.

Baker McKenzie S.A.S.

Baker McKenzie S.A.S. stands ‘at the forefront of new technology’, according to sources who praise its innovative approach to IP matters. Best known for its trade mark offering, where it routinely advises major multinationals on portfolio management and enforcement, the practice also encompasses copyrights, patents, IP litigation, and corporate support matters. Juan Pablo Concha Delgado demonstrates ‘high-level leadership and relationship skills’; he steers the department, and is also a member of the firm’s global IPtech steering committee. In July 2023, the group was bolstered at top level with the promotions of senior associates Yuliana Salamanca (trade marks, copyrights and litigation) and Bibiana Cala (criminal litigation) to partner. Of counsel Ricardo Metke is noted for IP disputes.

Practice head(s):

Juan Pablo Concha Delgado


The Baker McKenzie IP team is at the forefront of new technology. For us, since innovation is essential, having lawyers who are familiar with new technology (such as blockchain or spaces such as the metaverse) is essential. So far it is the only firm we have been able to identify with clear knowledge on these issues.

Yuliana Salamanca is a remarkable lawyer who knows her clients very well and easily recognises their needs. She is very practical and her taste for technology makes her an ally for innovation.

We appreciate the team’s ability to give a complete comprehensive view on matters of intellectual property and brand protection. Great follow-up on delegated issues. Clear knowledge and concrete information for decision making.

Juan Pablo Concha Delgado demonstrates high-level leadership and relationship skills, with knowledge in the subject and clear advice. Bibiana Cala brings discipline in the monitoring and development of actions. An absolutely vital support to achieve positive results.

The work team is highly competent and willing to meet the requirements of the clients. Lawyers are organised and the assigned matters are attended to in a timely manner and provide different alternatives for the solution.

Lawyers have extensive knowledge on the subject, are always willing and highly available to attend meetings. We highlight Yuliana Salamanca and senior associate Julian David Ruiz Rondan.

‘Lawyers are excellent people and professionals who are willing to help at any time of the day. We have had situations of high complexity and risk for our company and received responses from Juan Pablo Concha Delgado and associate Pedro Londoño at all times of the day and week.’

‘We highlight the B&M team’s ability to easily adapt to customer systems, methodologies and workflows. Also its good attitude towards feedback and constant leadership in favour of the project that is being worked on.’

Key clients


Panda Bear Restaurant Group

Diageo Mexico Comercializadora




Caracol Primera Cadena Radial

Ascot Racecourse

Diageo Colombia (criminal IP law)

Warner Bros Entertainment

Direct TV

Unilever Colombia

Pernord Ricard

Too Faced



Beyond Meat


The Coffee Hub


Grupo Bancolombia

Bacardi (criminal IP law)




Brown-Forman Corporation


Lego Juris

Work highlights

  • Advised Caterpillar on filing an opposition against “FUNKY CAT” in multiple classes in Colombia.
  • Represented Brown-Forman Corporation as the owner of the tequila brand El Jimador (a registered trade mark in Colombia and several other jurisdictions) in a non-use cancellation action filed by Baldore against the registration of “EL JIMADOR” in Ecuador.
  • Advised 3M in opposing the registration of an applied-for mark, which had a close resemblance to the 3M trade marks.

Castellanos & Co

A specialised boutique with a high quality of professionals’, Castellanos & Co’s focus on trade mark and patent prosecution pays dividends and the group is routinely engaged by multinational clients. The team additionally enjoys strong international law firm relationships and is often a first port of call for major global firms looking for local support on search and opinion work and administrative litigation. Managing partner Ximena Castellanos heads the trade mark practice and is equipped to advise on registrations, oppositions and other portfolio management issues. Margarita Castellanos fronts the patent department and is also a key contact for trade mark matters.

Practice head(s):

Ximena Castellanos; Margarita Castellanos


A specialised boutique with a high quality of professionals, knowledgeable about the subject and the industry. We appreciate its prompt attention, clear billing and easy collaboration.

The team knows the industry and the subject well. It is very reliable. Ximena and Margarita Castellanos successfully run the firm.

For me, the best thing about this team when compared to others is its ability to provide complete and prompt responses, particularly Margarita and Ximena Castellanos.

Work highlights

  • Represented Brazil-headquartered Dexco, which recently changed its name from Duratex, in overcoming significant obstacles to register the “DEXCO” wordmark.
  • Represented Saint-Gobain Glass in a patent application relating to a method for producing coloured laminated glazing.
  • Handled the successful enforcement of Rihanna’s “FENTY BEAUTY” mark against a highly similar application for identical goods.

Dentons Cardenas & Cardenas

Dentons Cardenas & Cardenas’ full-service IP practice acts for an impressive roster of international clients, with its cross-border capability standing as a key asset in multi-jurisdictional work. However, it also acts for a significant share of local companies and it notably manages worldwide IP portfolios for many of Colombia’s most recognisable brands. Department head Luz Helena Adarve handles a mix of patent and trade mark matters for major domestic and foreign clients, including Colombina, AB InBev. and Avianca. Juanita Acosta is also highly regarded for her expertise in trade marks, technology and advertising issues, among others. Senior associate Ana María Ruiz provides specialist practice support.

Practice head(s):

Luz Helena Adarve; Juanita Acosta

Key clients

ILF International Corp



Bavaria & Cía

Microsoft Colombia

Anheuser Bush

Nextleaf Solutions Lt

Cine Colombia

Aerovías del Continente Americano (Avianca)




Riopaila Castilla


Kellogg Company

Loschelder Rechtsanwälte Partnerschaftsgesellschaft MBB

Work highlights

  • Advised Colombina on various IP matters, including successfully representing it in a nullity and re-establishment of rights action before the Council of State, which overturned the rejection of its “SALTIN SPLENDID” trade mark registration in class 30.
  • Successfully represented Instagram in obtaining the registration of the trade mark “IG Spectrum Multi-Color Gradient” in international classes 9 and 42.
  • Advised Microsoft Technology Licensing on the prosecution of several patent applications.

Gómez-Pinzón Abogados (GPA)

The multidisciplinary practice at Gómez-Pinzón Abogados (GPA) processed over 900 trade mark, patent, and design applications in 2022. The group also advises on IP litigation, IP development and protection strategies, and franchise systems, among other matters. Mauricio Jaramillo splits his time between IP and competition work and is noted for his broad contentious and non-contentious experience, which spans trade marks, patents, copyrights and franchising. Up-and-coming partner Juanita Pérez co-heads the department alongside Jaramillo and is recommended for her strong record in IP portfolio management. Senior associate Catalina Arango is also well versed in IP portfolio management and additionally handles litigation.

Practice head(s):

Mauricio Jaramillo; Juanita Pérez

Key clients


TIS (Paramount)


AB InBev (Bavaria)

Sandoz Gmbh

Turner (Warner Media)

Grupo Birota

Scotiabank Colpatria

McCann World Group



Le Cabrera

Constructora Obreval

Mazda de Colombia

Gas Propano de Colombia


Sierracol Energy Condor

Savant Pharm


Primax Colombia

Allianz Seguros /Allianz SE

Olimpia IT


Bwin Latam

WWF Fondo Mundial para la Naturaleza

Experian Colombia

Jafer Entreprises R&D

Banco de la Republica




Comercializadora Naturista de México

Work highlights

  • Advised Varela Hermanos on trade mark protection for the “Ron Abuelo” brand in Colombia.
  • Advised Grupo Agroindustrial Numar on an appeal process related to a previously denied trade mark application.
  • Advised Beijing Dajia Internet Information Technology Co on industrial patents protection.

Philippi Prietocarrizosa Ferrero DU & Uría

Philippi Prietocarrizosa Ferrero DU & Uría’s IP group is lauded for providing ‘fast, concrete, and business-oriented solutions’. The team leverages the firm’s platforms in Chile and Peru, as well as its association with international heavyweight Uría Menéndez, to position itself as a regional hub for IP matters, with a focus on Andean countries. Practice head Mauricio Patiño combines strength in IP, life sciences, competition and dispute resolution to support clients on a broad range of patent and trade mark matters. The team also includes IP and life sciences specialist Gerardo Flórez, and ‘great negotiatorCamilo Suárez — who were promoted to partner and director respectively in January 2023.

Practice head(s):

Mauricio Patiño; Gerardo Flórez


I believe that PPU’s intellectual property practice area is unique in that it provides added value and is always willing to go the extra mile for clients.

Director Camilo Suárez is a lawyer with extensive technical knowledge. He is a great negotiator with great writing skills. The advice provided by Camilo has made it possible to fully comply with the company’s objectives. Complies satisfactorily with each of the tasks assigned.

We value the team’s quick responses and impeccable customer service. Excellent approach to the problem. Willingness to negotiate rates and adjust to customer needs. Extensive knowledge of the subjects covered, from the point of view of regulation and background.

Lawyers are attentive and listen carefully to needs. Director Camilo Suárez and associate María Luisa Santacruz are always willing to assist us, proposing fast, concrete, and business-oriented solutions, which provide for excellent legal strategies for the defence, expansion and maintenance of our IP portfolio.

Lawyers are excellent business allies articulating IP issues. Mauricio Patiño and Gerardo Florez provide excellent support.

Key clients

La Rayada

Societé Des Produits Nestlé

Kirkland & Ellis LLP / Delta Airlines

Mercado Libre

Wilson Sonsini Goodrich & Rosatti / Spotify

Drinker Biddle & Reath LLP


Despegar Colombia


Compañía Colombiana de Cerámica

Work highlights

  • Advised Delta Airlines on a trade mark conflict relating to trade marks registered or applied for by Marriott Worldwide Corporation in two jurisdictions (Colombia and Peru) in the context of a worldwide case.
  • Advised Cardenas Marketing Network on IP matters concerning the construction of ticketing service platform “ARENA BOGOTA”.
  • Advised RCN Televisión on a worldwide trade mark registration programme for TV and movie production, broadcasting, and streaming services in 169 countries.

Posse Herrera Ruiz

Posse Herrera Ruiz provides ‘accurate and fast advice’, according to sources. A popular choice for international referrals, the group enjoys close relationships with firms across the globe. It also stands out for its broad experience, which encompasses patents, trade marks, slogans, copyrights and industrial designs, including portfolio management and litigation. Acclaimed as a ‘benchmark for intellectual property in Colombia’, department head Helena Camargo is recommended for her expertise in all key pillars of IP law. The team also includes senior associate Mónica Bonnett, who largely focuses on life sciences-related matters. Former fellow senior Annabelle Angarita left the firm in April 2023.

Practice head(s):

Helena Camargo


Very strong IP team in Colombia. Accurate and fast advice. The partners have extensive knowledge of the Colombian market, which results in quality advice for the protection of the client’s interests.

Wide disposition, speed in responses. Great knowledge of the legislation and the functioning and needs of the market.

It is a very specialised firm in matters related to Intellectual Property. The attention of the partner Helena Camargo is exceptional. In addition to its strong professionals, its fees are very competitive.

The attention is not delegated to recently graduated lawyers; we have always been assisted by senior lawyers who are experts in the issues consulted.

PHR’s IP team stands out as an exceptional group of women who serve in a timely manner, with deep experience, knowledge, competitive rates, and ability to manage a high volumes of cases.

Helena Camargo is a benchmark for intellectual property in Colombia and the region. She has deep knowledge on the subject and her attention is warm and timely.

Senior attorney Annabelle Angarita is an excellent professional, with impressive conceptual clarity and a very practical approach to the protection and management of our intellectual property.

Key clients


Team Foods Colombia

Sea Shepherd Conservation Society / Chiesa Shahinian & Giantomasi PC

Baby Brezza Enterprises LLC / Meister Seelig & Fein LLP

Exinmex / Panamericana de Patentes y Marcas

Vuouri / IPLA LLP

Fender Musical Instruments Corporation


Bajaj Auto

CSP Technologies / Eckert Seamans Cherin & Mellott

Mathurin, Trevor / Meister Seelig & Fein LLP

ASGCO Manufacturing / Caesar Rivise Intellectual Property Law

Shenzhen Shokz Co / Wuzhou Puhua Intellectual Property Group (WPIP)

Cardix Therapeutics

Regeneron Pharmaceuticals / Bozicevic, Field & Francis

Alliance Vascular Devices / Wagenknecht IP Law Group PC

Laboratorios La Santé

Schneider Electric (Australia) / King & Wood Mallesons

Work highlights

  • Represented Solla in the prejudicial negotiation related to the infringement of Solla’s key trade marks (Nutrecan and Nutrecat) by Puertomar.
  • Advised Team Foods Colombia on obtaining the notoriety of trade mark “DAGUSTO” for the first time in the Colombian market.
  • Advised Baja Auto on the successful  appeal of the denial of the patent office to register a device in an electric vehicle.

BBGS Abogados

BBGS Abogados is praised for its ‘experience in applying IP laws in the audio-visual industry’. The firm’s signature media and entertainment expertise translates into an IP practice that is particularly well versed in copyright and trade mark-related matters, including portfolio management and litigation. Felipe Rubiois a star partner’ for copyright and trade mark rights and co-heads the group alongside copyright specialist Myriam Montenegro. Lorenzo Pizarro, who is associate director of the dispute resolution group, is also noted. Since publication, the firm has strengthened the practice group considerably with the hire of Claudia Lozano A as a partner (she arrives from her own firm), and the promotion of Pizarro to the partnership - both developmentes effective as of March 2024.

Practice head(s):

Felipe Rubio; Myriam Montenegro


An expert team in the field of intellectual property, with significant experience and recognition.

They are knowledgeable people like few others in this field. In addition, they manage an excellent and cordial relationship with their clients. Felipe Rubio is a star partner, who is always helpful in situations that arise for clients regarding intellectual property issues.

We value its efficient response times and constant contact with the client, which is decisive in choosing it over other firms. Up-to-date in the technological processes that allow it to provide a better service to its clients and maintain reasonable rates, which also differentiates it from other offices.

Key clients


Roche Bobois International

Orange Brand Services

Fundación Sanar Niños con cáncer

Legis Editores

Fundación Gimnasio Moderno

Fundación para la Reconciliación


Sony Pictures Television International

Teleset México

Plural Comunicaciones

Mass Digital


Samsung Electronics Colombia

MullenLowe SSP3

Jaguar Bite

Work highlights

  • Advised Dirtykitchen on its collaboration with Goldfish for an innovative project in the digital advertising market.
  • Advised Plural Comunicaciones on negotiating agreements with collective associations, such as the Colombian Actors Association and the Colombian Audiovisual Directors Association, among others.
  • Advised Legis Editores on the legal optimisation and updatimg of its model contracts relating to its legal tech tools, including LegisXperta, LegisComex and LegisOffice.

ClarkeModet Colombia

The Bogotá outpost of ClarkeModet Colombia sets out its stall as being a key part of the international IP firm’s Latin America platform as well as a springboard into Europe. It is additionally distinguished by its focus on patent matters —both contentious and non-contentious— managing a high volume of patent applications across Spanish- and Portuguese-speaking markets. The team also handles trade mark and copyright issues. Country manager Silvia Patiño spearheads a practice that includes director Juliana Gonzalez, who has strong expertise in plant-variety law, and director of the trade marks practice, Miguel Rujana.

Practice head(s):

Silvia Patiño; Juliana Gonzalez; Miguel Rujana

CMS Rodríguez-Azuero

As part of the global CMS network, CMS Rodríguez-Azuero impresses with its cross-border capability, which was recently evidenced by its work for new client,  ITV Studios Netherlands, on protecting “THE VOICE” trade mark in Latin America. The group handles the full spread of IP matters, with plant breeders' rights standing as a notable sweet spot. Life sciences and healthcare specialist Karl Mutter co-heads the department alongside Felipe Andrade, who focuses on plant breeders' rights. Associate director Lola Kandelaft is also noted for her broad coverage of IP issues.

Practice head(s):

Karl Mutter; Felipe Andrade

Key clients

Khiron Lifesciences Corp


Óptica Alemana

Vesalius Pharma


Argelia Internacional

Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)

Gliskko Miguel Angel Matamoros

Alianza Team

ITV Studios Netherlands Content

Cámara Colombiana De Comercio Electrónico

Dr Reddy’s

VedderPrice PC





Rosen Tantau


Plantador Colombia


David Austin Roses

Elite Flower

Work highlights

  • Advised ITV Studios Netherlands on protecting “THE VOICE” trade mark in Colombia and the wider Latin America region.
  • Advised Elite Flower on trade mark protection in all territories where the group has activities, including filing direct trade marks as well as several international trade mark applications.
  • Represented Guillermo Bobenrieth Giglio, as patent holder, in patent infringement proceedings against Sociedad Portuaria de Buenaventura.

Contexto Legal S.A.

Medellín-based Contexto Legal S.A. is active across a varied mix of IP-related services, with experience in contentious and non-contentious trade mark, patent, industrial design and copyright work. The group is primarily engaged by food industry companies, but it has also recently undertaken work for clients in the life sciences, cosmetics, and public sectors. IP and competition partner Andrés Marquez heads the group with support from associate director Maria Carolina Vieira, who specialises in IP and competition litigation.

Practice head(s):

Andrés Márquez; Maria Carolina Vieira


Excellent quality, both in terms of technical aspects and in customer service. Lawyers adjust to the needs of the client.

We value the team’s closeness to the client, and quick and specific responses. It is easy to schedule urgent calls and meetings.

Key clients

Grupo Bios

Agua Bendita

Estudio De Moda

Marketing Personal






Asados Doña Rosa

Alimentos Finca





Industrias Médicas Sampedro

Corporación Universidad De La Costa (CUC)

Sumiprint Química y Color

Cuatro Jotas Ingeniería

Forjas Bolívar


Work highlights

  • Advised Grupo Bios on a notoriety claim for the “FINCA” brand, owned by one of the group companies, Alimentos Finca.
  • Advised Asados Doña Rosa on filing a notoriety claim for the trade mark “ASADOS DOÑA ROSA” to identify restaurant services.
  • Advised Grupo Bios on several IP infringement processes in the Colombian market.

EGR & Abogados Asociados

Intellectual property is a mainstay at EGR & Abogados Asociados and the group has a focus on representing clients in disputes relating to patents, trade marks, copyrights, trade secrets and other IP rights. The group also advises on the commercialisation, acquisition, licensing and enforcement of IP assets. Director general of the firm, Emilio García Rodríguez, splits his practice between IP and competition law and sources value his ‘ability to innovate when proposing quality legal services that adapt to changing regulations’.

Practice head(s):

Emilio García Rodríguez


I emphasise Emilio García Rodríguez’s ability to innovate when proposing quality legal services that adapt to changing regulations.

Key clients

El Colombiano

Grupo Wonder


Varichem de Colombia Enviromental Protection Services

Studio Andino

Federación Nacional de Comerciantes (FENALCO)

Fundación Suiza de Cooperación Internacional para el Desarrollo

Maple Oils Tools

Smart Mobility and Security

Grand Hyatt Bogotá

Universidad Sergio Arboleda

Innpulsa Colombia

MSC International

Work highlights

  • Advised the National Federation of Merchants (FENALCO) on IP matters.
  • Advised the Swiss Agency for Development and Cooperation on the development of a co-operation project with Colombia.
  • Advised MSC International on trade mark matters.

Espinosa Olarte y Asociados Abogados

IP, competition, and TMT boutique Espinosa Olarte y Asociados Abogados is noted for its focus on trade marks, copyrights and entertainment law. The group maintains close relationships with societies for the collective management of copyright and related rights, including the Colombian society of Audiovisual Directors and the Actores Sociedad Colombiana de Gestión, and it also acts for companies and individual artists. IP and anti-piracy specialist Andrés Espinosa co-leads the practice together with Jorge Olarte Collazos, who is a former advisor to the Director General of the National Directorate of Copyright.

Practice head(s):

Jorge Olarte Collazos; Andrés Espinosa

Key clients

Actores Sociedad Colombiana de Gestión


Super de Alimentos

Medivaric Products



Vision Lab

Alfredo Muñoz

TCL Colombia

Render Medios Audiovisuales







Óptica Colombiana

Alimentos Tostao

Andres Martinez Ossa

Mapu Holding

Valentina Moncayo


Skalar Pharma

Colombian society of Audiovisual Directors (DASC)

Colombian Network of Audiovisual, Theater, Radio and New Technologies Writers (REDES SGC)

Pygma Holdings

Work highlights

  • Advised Actores Sociedad Colombiana de Gestión on the management of litigation related to public communication, and other rights.
  • Advised Super de Alimentos on trade mark management and administration, as well as registration and protection issues, among other matters.
  • Advised Render Medios Audiovisuales on the management and administration of trade marks, as well as registration and protection matters.

Guerrero & Asociados Propiedad Intelectual

From its platforms in Bogotá and Medellín, Guerrero & Asociados Propiedad Intelectual practises exclusively in IP law. The group covers a range of industries — with notable expertise in representing government entitles and higher education clients — and is primarily recognised for its experience in technology transfer. The team also advises on trade marks, patents, and copyrights. Manuel Guerrero possesses strong academic credentials, particularly in the technology transfer and trade mark spheres. Medellín office director María Camila Correa oversees international intellecutal property work, but former fellow director Natalia Pérez  moved to the Brandstock Group in Germany in August 2022.

Practice head(s):

Manuel Guerrero; Natalia Perez; Maria Camila Correa


Manuel Guerrero is an excellent professional who, in addition to displaying high standards in the exercise of intellectual property, is a great connoisseur of this subject at the Colombian and Andean Community levels. I highlight his ability to resolve complex patent issues.

Manuel Guerrero is directly committed to the issues entrusted to him, in addition to having a very solid vision of law; this is a guarantee that things will be done well.

I highlight the team’s level of knowledge in intellectual property, and its agile and efficient service. Guerrero & Asociados compares itself with the best firms in Colombia, but its personalised treatment makes it different.

Key clients

Diseños y Sistemas

Casa Luker

Tecnnova Corporation


Army of Colombia

Colombian Air Force

Ministry of Defence of Colombia

University – Uniquindio

University – Unisangil

University – Universidad Mariana

University – Universidad de la Salle

Boston Medical Group

Core Biomedical




Algae Biosolutions


Work highlights

  • Advised Diseños y Sistemas on protecting its intangibles through patent registration via PCT in different Latin American countries.
  • Advised Waterdrop on trade mark registration matters, attempting to obtain rights in as many countries as possible.
  • Advised Corporación Tecnnova as part of a national project where the government created a budget to help Colombian investors afford the patent process.

Holland & Knight

The ‘extremely proactive and innovative’ group at Holland & Knight was bolstered in October 2022 with the hire of senior counsel Camila Santamaría, who is a former director of the National Directorate of Copyright in Colombia. Competition and IP litigator Danilo Romero Raad continues to front the practice, which is noted for its record in trade mark work. The group also includes associate Camila López, who advises on a mix of contentious and non-contentious IP.  Associate Maria José Pardo left to join Bancolombia in January, 2023, while associate Bettina Sojo joined Dentons in New York in July 2022.

Practice head(s):

Danilo Romero Raad


It is a team committed to its clients, with strong professional knowledge, great value, and innovation.

We recommend Danilo Romero Raad, and all his work team.

The team is extremely proactive and innovative. It has in-depth knowledge of local practice.

A well-established team under the leadership of Danilo Romero Raad, who is an IP specialist. It always has solutions and keeps us informed, not only on the cases it is responsible for, but also on legal regulatory developments in Colombia and its potential impact on the interests of our mutual clients.

The team’s value add is its ability to maintain personalised treatment. We hold trust Danilo Romero Raad, who has been a leader in this area for many years.

We recommend the team for its seriousness, efficiency and knowledge of IP legal practice.

Key clients

Proyecto E

Breccia Salud

Inversiones MCN

Pandapan Distribuciones

Robinfood Colombia

Major League Baseball Properties

Kilpatrick Townsend & Stockton LLP / Williams Sonoma

Disagro de Guatemala

Quálitas Compañía de Seguros

Work highlights

  • Advised Proyecto (known as Laika) on the protection of its creations and against possible infractions from third parties.
  • Advised Inversiones MCN (known as Habi) on various trade mark matters.
  • Advised Breccia Salud (known as Locatel) on trade mark opposition actions and ongoing trade mark portfolio management.


Márquez-Robledo has an emphasis on work intersecting IP law, and media and entertainment matters, with advertising-related mandates standing as a key pillar of the practice. On the IP side, it mainly advises on trade mark and copyright matters, including prosecution, portfolio management, and infringement actions. Firm founder Santiago Márquez Robledo maintains close relationships with clients in the advertising, media, music, recording, publishing, and broadcast sectors for which he is equipped to handle advisory, transactional support and contentious work. Associate María Alejandra Ahumada is recommended for her experience in transactions involving IP rights.

Practice head(s):

Santiago Márquez Robledo; María Alejandra Ahumada


An excellent team, organised, connected among themselves and made up only of highly experienced people.

Very fast, they know the entertainment business and think like businessmen and lawyers. They look for solutions rather than problems in negotiations.

Key clients

Sebastian Yatra

WK Entertainment

Altafonte Network

Lotus Producciones

10 Music Colombia

Lyric Acquisition I


McCann Erickson

Sancho BBDO


Work highlights

  • Advised Sebastian Yatra on structuring and negotiating a side artist agreement.
  • Represented Angela Patricia Janiot on the renegotiation of the terms of her employment agreement with TelevisaUnivision.
  • Represented Empresas Públicas de Medellín (EPM) on the negotiation of a licence agreement with Walt Disney Company, which authorised the use of characters and images from its’ film “Encanto” to develop the city of Medellin’s Christmas lighting.

Triana, Uribe & Michelsen

IP is a key pillar of Triana, Uribe & Michelsen’s firm-wide offering, with the result that its IP and entertainment practice covers the waterfront of intangible property rights, including trade marks, copyrights, patents, utility models, industrial designs and domain names, among others. Co-founding partner Juan Carlos Uribe spearheads the department and is noted for his expertise in strategic matters, both contentious and non-contentious. Other key contacts include next-generation IP specialist Andrés Medina; and dispute resolution head Fernando Triana.

Practice head(s):

Juan Carlos Uribe

Velasco Ordóñez

According to sources, Velasco Ordóñez provides value with its ability to suggest ‘ideas that allow greater protection or benefit for the business’. The boutique firm brings to bear experience across a wide scope of contentious and non-contentious IP matters, with its recent work spanning trade marks, patents, and copyrights, among other market segments. Department head Pablo Velasco Ordóñez is equipped to advise on IP, data privacy, and competition law issues, with support from senior associate Santiago Andrés Ramírez Bonilla, who is is noted for his activity across the full life cycle of IP rights.

Practice head(s):

Pablo Velasco Ordóñez


Lawyers know the applicable legislation perfectly and especially the jurisprudential cases related to the case that can serve to reinforce the clients strategy. They are very efficient and responsible, promptly report any news and offer solutions to problems that may arise.

It is a team that, due to its closeness, becomes a business ally, and not only offers a timely service, but also provides greater added value with ideas that allow greater protection or benefit for the business.

In addition to its area of expertise, this firm is characterised by its availability.

The team demonstrates strong flexibility to adjust to what clients ask for. Very good command and knowledge of the practice.

Pablo Velasco Ordóñez is an excellent lawyer, with very good clients. The office is very well organised to provide quality service.

I consider that it is a solid firm in the knowledge of trade mark processes in Colombia, this being the strongest aspect of the law firm. Lawyers look for different legal alternatives that can help achieve the client’s objectives.

In addition to team’s specific knowledge on the subject, the other plus is its direct attention with clients as required. For us, we highlight the work of Pablo Velasco Ordóñez, who takes the time to contact, explain and advise us in detail.’

Velasco Ordóñez Abogados, has a well-prepared, specialised and up-to-date team of lawyers in IP matters, who give quick answers, providing the best strategies for the client. Pablo Velasco Ordóñez gives a personalised and efficient service.

Key clients

SSS Technologies


Quimpac de Colombia


Branch of Microsoft Colombia

Servicios Nutresa

Bodegas Yzaguirre

Siete Entertainment


Vibras Lab

Pollo Olímpico

Pollo Andino




Victus Inc (now Megalabs USA)

Robalino Law

BRDA Abogados

Morgan & Morgan

Instituto De Diagnóstico Médico (IDIME)


Karol G Music Productions

Work highlights

  • Advised Tecnologías de Conducción y Control (TCL) on defending “TCL” trade marks against cancellation actions filed by a third-party part of TCL Technology Group Corporation.
  • Advised Instituto de Diagnóstico Médico (IDIME) on trade mark-related matters.
  • Advised American Franchising Corp (Grupo Nutresa) on defending the trade mark “BEER STATION”.