‘An expert firm, providing an excellent service’, Brigard Castro is widely revered as a market leader in intellectual property law, with more than 80 years of experience in the area. The boutique’s broad expertise, impressive track record and association with full-service firm Brigard Urrutia ensures that it is a first port of call for major global companies operating in Colombia, with Amazon Technologies, Philip Morris and Coca–Cola all standing as representative key clients. Among the names to note, department co-head Juan Pablo Cadena is recommended for his strong skill sets in copyright, IP litigation and trade names, while fellow co-head Martín Torres leads the trade mark practice. The team also draws on the experience of director Catalina Gómez, who spearheads the brands and oppositions team, and trade mark-focused associate María Juliana Pacheco. Partner María Fernanda Castellanos left the firm in October 2021.
Intellectual property in Colombia
Brigard Castro
Practice head(s):
Juan Pablo Cadena; Martín Torres
Testimonials
‘It is an expert firm, providing an excellent service.‘
‘We return to this firm due to the personalised attention we receive.’
Key clients
Amazon Technologies
Colgate-Palmolive
Philip Morris
The Coca-Cola Company
Carvajal
Thomas Greg
UNE EPM Telecomunicaciones
Millicom
Publicaciones Semana
Work highlights
- Represented Grupo UMA in opposing 25 trade marks filed by Auteco which aimed to protect different locations of decals on motorcycles.
- Assisted Philip Morris Brands in filing an opposition against a trade mark that partially reproduced the ‘rooftop design’ of its Marlboro trade mark.
- Advised Colgate-Palmolive on filing oppositions against Bayer Intellectual Property’s applications for “INKPROTEX” and “COLORPROTEX”, in classes 3 and 5, based on Colgate-Palmolive’s trade mark rights over “PROTEX”, its family of trade marks, and the competitive relation between the products.
Cavelier
Intellectual property is a mainstay at Cavelier and satisfied clients assert that its practice is ‘one of most complete in LatAm‘. Among its chief attributes, sources highlight its ‘technical and quick responses‘ and ‘total mastery of the topics‘, with strong partner involvement also a recurring theme. The firm handles the full scope of related work and routinely advises on prosecution and litigation in relation to trade marks, copyrights and patents across Colombia and the wider region. Key names include: trade mark and copyright head Eduardo Varela (‘an outstanding partner‘); patent specialist Andrés Rincón (‘great knowledge of all patent-related matters’); Jorge Chávarro, whose broad practice spans geographical indications, trade marks, patents and regulatory affairs; and Edna Sarmiento, who specialises in IP litigation, including unfair competition and false advertising cases. The group can also draw on a deep and talented associate bench, including Melissa Soto (trade marks, copyright and entertainment). Associate Diana Vigoya joined from BBGS Abogados in March 2022; however, former health and regulatory-affairs partner Adriana Durán left to establish her own firm in July 2022.
Practice head(s):
Eduardo Varela; Andrés Rincón; Jorge Chávarro; Edna Sarmiento
Testimonials
‘Cavalier has an experienced IP team, its services are easy to access and there is direct communication with an IP partner. The firm knows the entertainment sector and I can classify its service as a quality service.’
‘Eduardo Varela is an outstanding partner. In addition to his knowledge of the issues on which he advises, I consider that he has great human quality, which makes it very pleasant to work with him.’
‘Cavelier’s team is one of the most complete in LatAm. Very technical and quick in responding — perhaps the two elements that one most demands in this area.’
Key clients
Saint Gobain Group
Sanofi Aventis Group
Peking University
Takeda Vaccines
Glasst Innovation
Astellas Pharma
Massachusetts Institute of Technology
Amazon Studios
The H D Lee Company
Nintendo
Federación Nacional de Cafeteros de Colombia
Tower Records
Atlético Nacional
Adidas
The Scotch Whisky Association
Business Software Alliance
Johnson Controls
Work highlights
- Advised Glasst Innovation Company on preparing its invention for patent protection, including contractual advice for NDAs with third parties, the search of prior art, and drafting of the application and its prosecution in Colombia, among other matters.
- Assisted Excelec International with the drafting and prosecution of a utility model patent that was granted in less than six months.
- Advised the National Federation of Colombian Coffee Growers on prosecution strategy worldwide.
Lloreda Camacho & Co.
A leading firm for IP and regulation in Colombia, Lloreda Camacho & Co.‘s deep and broad practice leverages its top-notch life sciences offering to excel in representing major global pharmaceutical clients. That being said, the firm handles the full suite of contentious and non-contentious matters for companies across all key industry segments, with food, financial services, technology, entertainment and consumer products also among its industry strong suits. Director of the IP department, Alicia Lloreda maintains a broad focus, which spans trade marks, copyrights, patents, unfair competition and IP disputes, including unfair competition cases. Ana Maria Castro
, who directs the firm’s patents division and co-directs the life sciences practice, is also a key contact. Associate practice director Natalia Franco is the key contact for trade marks, copyright and general intellectual property. Since research concluded, the firm has hired María José Lemus (effective September 2022), formerly head of the Superintendency of Industry and Commerce, Colombia’s competition regulator and IP office.
Practice head(s):
Alicia Lloreda; Ana María Castro
Key clients
PepsiCo
Gilead Sciences
NBCUniversal
F Hoffman-la Roche
Amazon
Kite Pharma
Edgewell
I-Mab
Team Foods
DetNet South Africa
Netflix Studios
Cortexyme
Incyte Corporation
Société des Produits Nestlé
Mastercard International
Work highlights
- Obtained various decisions from the TMO in favour of clients, overcoming oppositions filed by third parties, and obtaining the declaration of notoriety of the client’s trade marks in the national market.
- Handled more than 1,200 patent applications in Central America, Caribbean and the Latin America region for Gilead Sciences and its affiliates (managing its patent portfolio related with HIV, HBV, HCV, oncological, gastrointestinal and cardiovascular products).
- Managed Incyte Corp’s complete patent portfolio in Colombia and Ecuador (more than 125 patent applications), additionally advised on patent prosecution for additional LatAm countries, including Costa Rica, Peru and Uruguay.
OlarteMoure
Impressive IP and competition boutique OlarteMoure houses a six-partner strong IP practice, which supports clients nationally from five offices across Colombia (Barranquilla, Bogota, Bucaramanga, Cali and Medellin), while internationally it maintains on an outpost in Tokyo, that serves to channel relevant Asian work to the firm. The sizeable – 64-lawyer strong – group covers the waterfront on IP matters, with robust offerings in patents, trade marks, copyrights, anti-counterfeiting, technology transfer and litigation. Names to note include renowned patents specialist Carlos Olarte, who heads-up the patents and life sciences team; Juan Moure, who leads the trade mark department (and is also active in competition matters); patent director Alexander Agudelo and dispute resolution specialist Juan Felipe Acosta. The group also benefits from a strong second line of associates, which includes trade mark director María Alejandra Pava.
Practice head(s):
Carlos Olarte; Juan Moure; Alexander Agudelo; Carlos Parra; Juan Felipe Acosta; María Alejandra Pava
Key clients
Novartis
Merck
Panacea Velvack
Pfizer Inc
AGP
Auteco
Grupo Nutresa
Bristol-Myers Squibb
Productos Familia
Dynamo
Frida Kahlo Corporation
Wom
Lexica
Factica
Agrosavia
Work highlights
- Responsible for prosecuting portfolios of patent applications in Latin America for Novartis, Merck, Pfizer, GlaxoSmithKline, Bristol-Myers Squibb and Bayer Intellectual Property.
- Managing Nutresa Group’s trade mark portfolio, including maintaining and strengthening the portfolio in over 105 jurisdictions, and providing counsel and litigation management in courts in the US, Panama, Europe and others.
- Advising AGP America on its patent and trade mark strategy.
Baker McKenzie S.A.S.
Baker McKenzie S.A.S.‘ group is ‘comprised of experts in IP‘, say sources, who value its ‘comprehensive support in trade mark matters‘. The team is also equipped to advise on the full range of patent and copyright issues, including prosecution, enforcement, litigation and transactional support work, with the firm’s formidable global offering marking it as a popular choice to advise on the management of international portfolios. Department head Juan Pablo Concha Delgado has an emphasis on enforcement issues, including administrative, civil and criminal litigation. Additionally, seasoned of counsel Ricardo Metke is noted for IP disputes, senior associate Yuliana Salamanca handles trade mark and copyright prosecution and litigation, while associate Bibiana Cala is focused on criminal litigation. Since publication, both Salamanca and Cala have been raised to the partnership - effective as of April 2023.
Practice head(s):
Juan Pablo Concha
Testimonials
‘The team is comprised of experts in IP and in the handling of criminal cases related to trade mark abuse.’
‘We appreciate the firm’s relationships with stakeholders, the results it obtains and the clarity of its positions and concepts.’
‘Baker McKenzie’s IP team provides comprehensive support in trade mark matters. It periodically reviews the industrial property gazettes issued by the authority and sends us reports in this regard, so we can detect any risk in time. Lawyers also respond very quickly to all our requirements (proposals, advice, help on Internet domain issues, among others).’
Key clients
3M
Panda Bear Restaurant Group
Diageo Mexico Comercializadora
PepsiCo
Chanel
JGB
Caracol Primera Cadena Radial
Ascot Racecourse
Diageo Colombia (criminal IP law)
Warner Bros Entertainment
DirecTV
Unilever Colombia
Pernod Ricard
Beyond Meat
Samasa
Treinta
Work highlights
- Successfully represented Panda Express Group in cancelling the registration of the trade mark “PANDA EXPRESS” and associated design by a third party and obtained registration in the client’s name.
- Acted for Chanel on a successful cancellation action against a trade mark registration that had been granted in Class 15, and that was virtually identical to Chanel’s CC monogram, but tilted sideways.
- Successfully represented Conopco in opposing the registration of “FRUKER” and associated design in Class 30, due to similarities with well-known trademark “FRUCO”.
Castellanos & Co
IP boutique Castellanos & Co is noted for its ‘precise and fast' lawyers, who are ‘inventive and propose the best solutions'. The firm is primarily recognised for its focus on prosecution work —both in the patents and trade marks areas— as well as its strength in administrative litigation, particularly contentious work against the Patent and Trademark Office. Managing partner Ximena Castellanos spearheads the trade mark practice, with an emphasis on registrations and oppositions and other portfolio management issues. Margarita Castellanos leads the patent department but also maintains a robust trade mark practice, with experience in advising on administrative litigation involving trade marks and other distinctive signs.
Practice head(s):
Ximena Castellanos; Margarita Castellanos
Testimonials
‘An excellent IP practice. Lawyers know the subject, their answers are precise and fast, and their rates are reasonable.’
‘Lawyers are very dedicated and proactively take care of the different queries and procedures.’
‘Ximena Castellanos and Margarita Castellanos’ sector knowledge and relationships make their cases successful.’
Work highlights
- Obtained several patents for Saint-Gobain Glass France.
- Represented Audi in extending the notoriety of its house mark.
- Successfully represented Lunella Biotech in overturning an official objection to obtain a pharma patent.
Dentons Cardenas & Cardenas
Dentons Cardenas & Cardenas climbs a tier on the back of its increasingly high-profile client roster, which includes new wins Paramount and Tik Tok, alongside long-established clients such as Microsoft and Anheuser-Busch. The 12-lawyer-strong practice handles the full gamut of patent, trade mark and copyright matters, from prosecution through to litigation and transactional matters. It also draws on the wider firm’s full-service offering to provide support in complementary areas, including consumer protection, product liability and regulatory issues. Luz Helena Adarve
leads the IP and technology, and privacy and cybersecurity practice groups, and is highly regarded for her expertise in the area. Juanita Acosta is also a key contact for IP and IT matters. Experienced associate Ana María Ruiz provides support.
Practice head(s):
Luz Helena Adarve; Juanita Acosta
Testimonials
‘The team is excellent.’
‘Lawyers provide strong responses and are fast and very practical in everything, particularly Juanita Acosta.’
Key clients
Colombina
ByteDance / Tik Tok
Cine Colombia
Microsoft Colombia
Bavaria & Cia
Little Dutch Trading
Paramount
Avianca
Anheuser-Busch
Demetria Colombia
Reckitt Benckiser Colombia
Nextleaf Solutions
Laboratorios Baxter
Fast Colombia
Instituto Grifols
Zambon Colombia
Teleperformance
Rhino Entertainment Company
Takeda
Work highlights
- Advised Colombina on its brand portfolio, including on the recovery of the trade mark “BON BON BUM” in Guinea, which was temporarily assigned to a third party who wanted to keep the trade mark.
- Advised ByteDance and Tik Tok on the review and identification of red flags concerning potential gambling issues in relation to video games and content classification.
- Prosecuted the patent applications of Microsoft Technology Licensing in Colombia.
Gómez-Pinzón Abogados (GPA)
‘A team of extremely proactive professionals', Gómez-Pinzón Abogados (GPA)'s practice ‘seeks to be at the forefront of IP issues', according to sources. Widely recognised as a prolific filer of trade mark and patent applications, the multidisciplinary group’s focus spans a broad range of contentious and non-contentious IP — with its ability to lean on the wider full-service firm standing as a key asset in complex or multi-layered matters. Department head Mauricio Jaramillo has over two decades of experience in advising on trade marks, patents, copyrights and franchises, including litigation. Juanita Pérez specialises in domestic and regional IP protection strategies and IP portfolio management. Senior associate Catalina Arango is also noted for her involvement in contentious and non-contentious matters.
Practice head(s):
Mauricio Jaramillo
Testimonials
‘The firm is noted for the quality of its professionals, both personally and professionally.’
‘A team of extremely proactive professionals, available at all times and providing effective solutions. A firm that seeks to be at the forefront of IP issues.’
Key clients
Ecopetrol
Fundación Valle del Lili
Fox Telecolombia
The Walt Disney Company
Alicorp
AB InBev (Bavaria)
Grupo Aval
Scotiabank Colpatria
Grupo Exito
PriceSmart
Helm Banca de Inversión
Tequilas El Mexicano
Constructora Obreval
Valentus Inc (sucursal Colombia)
Mazda de Colombia
Gas Propano de Colombia Esp
Azembla
Wegrou
Sierracol Energy Condor
Savant Pharm
Sancho Bbdo Worldwide
Prosalon
Talma Servicios Aeroportuarios
Chairman Services
Valoreo Colombia
Leader Music
Norte Grafico
R360
Experian Colombia
Jafer Enterprises R&D
Banco de la Republica
Mayaguez
Valorem
Decathlon
Bayport Colombia
Work highlights
- Advised Almacenes Éxito on securing the trade mark “PROMONLINE ÉXITO” (mixed), which was previously denied based on the already registered trademark “PROMOLINE”.
- Designed the defence strategy for DiDi’s companies in Colombia and abroad, in relation to an unfair competition action with a request for precautionary measures, initiated by Comunicación Tech y Transporte on behalf of the taxi drivers’ union.
- Advised Jho Intellectual Property Holdings on initiating trade mark infringement and unfair competition actions.
Philippi Prietocarrizosa Ferrero DU & Uría
Lawyers at Philippi Prietocarrizosa Ferrero DU & Uría are ‘always willing to help and accommodate the needs of clients'. The one-partner team takes in a wide scope of IP, e-commerce and unfair competition-related matters, routinely handling registration, regional portfolio management and contentious issues. Department head Mauricio Patiño advises on trade mark and patent prosecution, management and litigation and brings to bear significant cross-border experience. The team also includes principal associates Camilo Suárez (‘great knowledge of the market and the client’s vision') and Gerardo Flórez, who are noted for anti-counterfeiting and life sciences respectively.
Practice head(s):
Mauricio Patiño
Testimonials
‘PPU handles our intellectual property matters for us. Lawyers have extensive knowledge of the IP area and keep themselves up to date. Good at conflict resolution and preventive law.’
‘The team is comprised of good business associates, who help define the company’s strategy in matters of management.’
‘Lawyers are timely and accurate in their recommendations. Excellent flexibility in billing issues.’
‘Principal associate Camilo Suárez certainly stands out. He responds to multiple queries in a complete, efficient and timely manner. He understands the client’s needs very well.’
‘Invoicing is fast and proactive; it is a good way of invoicing since it allows you to keep track of processes and costs. The knowledge of lawyers in intellectual property matters is very good.’
‘The PPU team is exceptionally good. Lawyers are always willing to help and accommodate the needs of clients. As a novelty, in the event of any doubts regarding a client’s matter, the firm’s lawyers — particularly Camilo Suárez — take the time to meet not only with the client’s lawyer, but also with people from other areas of the company.’
‘We highlight the quality and dedication in the work offered. There is unconditional dedication and commitment from advisers, in order to provide favourable solutions to customers.’
‘Camilo Suarez is a successful lawyer in his concepts and comments; he acts quickly and with excellence. He is always available and his recommendations denote great knowledge of the market and the client’s vision.’
Key clients
Kirkland & Ellis / Delta Airlines
Societé Des Produits Nestlé
RCN Television
Cardenas Marketing Network
Wilson Sonsini Goodrich & Rosatti Professional Corp / Spotify
CPA Global Group Holdings
McDermott Will & Emery
The Sensory Lab – Radio Ambiente Musical
Command Alkon Incorporated
Drinker Biddle & Reath
Work highlights
- Advising Delta Airlines on a trade mark conflict, involving trade marks registered or applied for by Marriott Worldwide in two jurisdictions (Colombia and Peru), in the context of a worldwide case.
- Acting for Cardenas Marketing Network on all IP, real estate, advertising, consumer protection and corporate matters for the construction of “ARENA BOGOTA”, a ticketing service platform.
- Advising Command Alkon on entering the Colombian market with master service level agreements and software licensing agreements.
Posse Herrera Ruiz
Posse Herrera Ruiz handles IP matters in ‘an agile and high-level manner, which gives security and confidence to the client', according to one satisfied source. The firm houses a full-service IP practice, which remains busy advising on the full life-cycle of related issues, from prosecution, through to portfolio management and contentious work. Department head Helena Camargo is a ‘top-notch attorney' and is well versed in all key pillars of IP law, with expertise in patents, trade marks and copyright matters. Experienced senior associate Mónica Bonnett is noted for her focus on patents and industrial design, while associate Annabelle Angarita is recommended for trade mark law.
Practice head(s):
Helena Camargo
Testimonials
‘PHR has top-quality professionals, who are always willing to actively resolve the legal challenges we have as clients. Intellectual property matters handled by PHR professionals are carried out in an agile and high-level manner, which gives security and confidence to the client.’
‘PHR is a highly recognised and experienced firm. Its lawyers have sophisticated academic studies and extensive experience.’
‘Helena Camargo is a top-notch attorney; everything she is involved with turns out well. Annabelle Angarita is a professional who, with her forcefulness and agility, represents all the support of the PHR firm. A great duo.’
Key clients
Arus
Everest Intelligence
Productos Naturales de la Sabana (Alqueria)
Keystone
Credibanco
All Star
Cencosud
Ladas & Parry
Diaz Wiechers
Solla
Protección
Mertz Perú
Knobbe Martens
Gruenbaum Possinhas & Teixeira
Work highlights
- Advising Cencosud on the management of its portfolio of brands in Colombia and also on registering the brand “F&C FAMILYCARE” in class 16, despite the opposition filed by Productos Familia on the grounds of its well-known trade mark “FAMILIA” and its trade mark family comprised of the common element, “FAMILIA”.
- Advising Hoteles Estelar, one of the largest hotel groups in the country, on its Colombian trade mark portfolio.
- Representing Yayla Agro Gida Sanayi ve Nakliyat on overturning the provisional refusal of protection for trade mark “LEGURME” in classes 29 and 30 in Colombia, upon demonstrating that the objected goods in class 30 were Turkish pastries and desserts which were correctly included in class 30.
BBGS ABOGADOS
BBGS Abogados‘ IP practice ‘provides a completely personalised service to the needs of each client', say sources. The full-service department combines standalone offerings in industrial property as well as advertising, entertainment and audio-visual production, which ensures that it packs a punch in entertainment-related matters. Indeed, one client attests, ‘I don’t know of another law firm that is as informed about production and television’. Key names include Felipe Rubio, who specialises in copyright and trade mark rights; and Myriam Montenegro, who is highly regarded for her expertise in audio-visual production, cinematography, television and commercial law. The group also benefits from the experience of dispute resolution head Lorenzo Pizarro. Associate Diana Vigoya left the firm in March 2022.
Practice head(s):
Felipe Rubio; Myriam Montenegro
Testimonials
‘The BBGS team is phenomenal; lawyers put themselves in the client’s shoes and always help us to find the best solution to our concerns and processes. They have skills in all the branches of law in which we have consulted them and they always offer a concrete, timely and cost-effective advice.’
‘The people who make up the team are very capable. Felipe Rubio is the best in intellectual property; he is always attentive and up-to-date.’
‘The team provides a completely personalised service to the needs of each client. It is aware of the importance of providing a good service within the required times, and for this lawyers are willing to adjust their schedules. Additionally, the team has very good relationships with other firms in the sector, which allows it to streamline complex negotiations.’
Key clients
Amazon Studios
Asociación Colombiana de Medios de Información (AMI)
KTR (Cinepolis)
Sony Pictures Television
Dago Garcia Producciones
Orange Brands Services
Plural Comunicaciones
Mullenlowe
Fundacion Sanar Niños Con Cancer
Calvin Klein Trademark Trust
Fundación escuela nueva volvamos a la gente
Work highlights
- Represented Ilyon Dynamics in filing two oppositions to trade marks applied for by Hangzhou Mengku Technology.
- Represented Fundación Sanar in its opposition against the trade mark application for “TAPITAS CON AMOR PARA SOÑAR CÚCUTA”, in which it alleged that the trade mark was confusingly similar to the well-known trade mark, “TAPAS PARA SANAR”.
- Successfully represented Dirtykitchen in its opposition against the international trade mark application for DK in class 41.
ClarkeModet Colombia
ClarkeModet Colombia‘s ability to plug into the wider ClarkeModet group’s ten-country strong IP network is a significant asset for domestic and foreign clients looking for multinational portfolio management. That being said, its standalone Colombian offering is very capable in all IP protection and strategy matters, with a focus on patent work — it also handles trade mark and copyright matters. New country manager Silvia Patiño joined in June 2021 from conglomerate, Organización Corona. Patiño oversees a team that includes director of the trade marks practice Miguel Rujana and senior consultant Carolina Daza. Regulatory specialist Alejandra Salazar left in December 2021.
Practice head(s):
Silvia Patiño; Jimena Ugarte; Miguel Rujana
Key clients
Zacco Denmark (as agents of Lego Juris)
Goodwin Procter (as agents of Aptinyx)
Weatherford Technology Holdings
De Clercq & Partners (as agents of Yara International)
Dechert (as agents of Staten Biotechnology)
Work highlights
- Advised Staten Biotechnology, via Dechert, on obtaining patent rights over a biotechnological invention.
- Acted for Aptinyx, through Goodwin Procter, on obtaining patent rights for a biotechnological invention.
- Assisted Lego Juris, through its agent Zacco Denmark, with the filing of an opposition against a trade mark application.
CMS Rodríguez-Azuero
‘A team that takes ownership of cases', CMS Rodríguez-Azuero impresses sources with its responsiveness and extensive practice knowledge. The group handles a comprehensive range of IP matters, with notable niche strength in the plant breeder’s rights sphere. Karl Mutter co-heads the department and handles trade marks, patents, copyrights, industrial models and plant breeder’s rights. Dispute resolution specialist Felipe Andrade now co-leads the team following his July 2021 arrival from Sanabria & Andrade. The group also includes associate director Lola Kandelaft, who specialises in IP portfolio management, protection and defence.
Practice head(s):
Karl Mutter; Felipe Andrade
Testimonials
‘The team is very accessible and the response to queries is immediate, or very fast. In addition to these strong points, I would highlight the high level of knowledge on the subject, the informative and current bulletins that it sends out, and the team’s presence in so many jurisdictions.’
‘The team is always willing to listen. Its response times are quick and lawyers respond thoroughly to the concerns presented.’
‘This is a team that takes ownership of cases, that invests the appropriate time with the client and which demonstrates deep knowledge of the subject.’
‘Excellent customer service, availability and attention to detail.’
‘The team’s review of our company’s applications in a multidisciplinary manner has allowed us to receive guidance and legal concepts from various perspectives.’
‘The firm takes the initiative to involve different areas (practices) according to the requirements, which in the end translates into a more complete service. Additionally, teams keep very up-to-date on regulatory changes.’
‘Great professionals who not only know the legal aspects, but also the practical aspects. Karl is a practical person who understands the system and proposes solutions’
‘My contact has been with Karl and Lola and their work is impeccable. What I would highlight most, is their honesty when speaking with the client: transparency prevails over profit, which speaks highly of them.’
Key clients
Khiron Lifesciences
Bodytech
Óptica Alemana
Vesalius Pharma
Canels
Argelia Internacional
Deutsche Gesellschaft für Internationale Zusammenarbeit (GIZ)
Gliskko
Miguel Angel Matamoros
Alianza Team
Caracolitos
Cámara Colombiana De Comercio Electrónico
Dr Reddy’s
VedderPrice
Licks Advogados
Pharmalabs
Bold.co
Rosen Tantau
Interplant
Plantador Colombia
Deliflor
David Austin Roses
Elite Flower
Work highlights
- Advised Bodytech on trade mark matters connected to its efforts to protect its new ‘Athletic Gyms’ brand.
- Advised Khiron Life Sciences on worldwide trade mark portfolio management.
- Advised Argelia Internacional on the protection of its trade mark portfolio in Colombia.
Contexto Legal S.A.
From Medellín, Contexto Legal S.A. handles a steady stream of trade mark and patent prosecution, IP litigation and portfolio management. The group counts companies from all of Colombia’s key industry sectors as clients, with notable expertise in representing universities and research institutions. Andrés Marquez steers the department and advises on an array of contentious and non-contentious matters, particularly in the trade mark, patent, image and copyright spheres. Associate director Maria Carolina Vieira provides support in IP litigation. In January 2022, senior associate Laura Moreno left to go freelance.
Practice head(s):
Andrés Márquez
Testimonials
‘Contexto Legal can be compared favourably with other high-quality firms. It has several areas of focus, which makes it a firm that can cover all the areas that are needed.’
‘The firm fields a highly trained team to face the challenges that the client presents. Its lawyers are calm and personable.’
‘Provides excellent support in the technical aspects, as well as in the commercial elements and those related to the client’s business.’
Key clients
Industrias Médicas Sampedro
Universidad de la Costa CUC
Sumiprint Química y Color
Cuatro Jotas Ingeniería
Forjas Bolívar
Prodia
Agaval
Scribe
Grupo Bios
Avon Colombia
Natura Cosmeticos
Pasteleria Santa Elena
Servicios Grupo Bios
Agua Bendita
Socoda
Prebel
Indural
Industrias Haceb
Institución Universitaria Salazar y Herrera
Espumas Plásticas
Mattelsa
Glopack
Siscoax
Cientech
Marketing Personal
Muma
Fenalco
Ecoflora Agro
Gonvarri
Work highlights
- Advised Grupo Bios on the implementation of its mass advertising strategy, and also on trade mark portfolio management.
- Advised Industrias Médicas Sampedro on patent-related matters.
- Advised Natura Cosmeticos on personal data and consumer law claims.
EGR & Abogados Asociados
IP-focused boutique EGR & Abogados Asociados strikes a balance between advisory work and litigation. On the non-contentious side, the firm consistently advises on the commercialisation, acquisition and licensing of IP assets. The team is also well versed in representing clients in defending their IP rights, both in judicial and arbitral proceedings. Director general of the firm Emilio García Rodríguez is a litigator, with an emphasis on IP and competition disputes.
Practice head(s):
Emilio García Rodríguez
Key clients
Federación Nacional de Comerciantes (FENALCO)
Fundación Suiza de Cooperación Internacional para el Desarrollo.
Maple Oils Tools
Smart Mobility and Security
Grand Hyatt Bogotá
Universidad Sergio Arboleda
Innpulsa Colombia
Inversiones Inmobiliarias Santa Cruz
STL Colombia
Subastar
Murray Sales
Work highlights
- Represented the National Federation of Merchants (FENALCO) on its application for registration of the “FENALCONECTA” brand, and also advised on its response to oppositions.
- Advised the Swiss Foundation for International Development Cooperation on the development of official national public policy (CONPES) on intellectual property for the period 2020-30.
- Advised STL Colombia on the national and international registration of a portfolio of various trade marks and slogans, including the “WONKA” mark, which was opposed by Warner Bros Entertainment — the firm successfully overcame the opposition and subsequent appeal.
Espinosa Olarte y Asociados Abogados
Espinosa Olarte y Asociados Abogados's practice has a focus on copyright and trade mark law, particularly in the entertainment, food, life sciences and technology spheres. Equally adept at portfolio management and contentious work, the group is arguably best known for its activity in anti-piracy issues. Prior to entering private practice, department head Jorge Olarte Collazos served as Deputy Superintendent for Jurisdictional Affairs at the SIC and also served as Head of the Legal Office for the National Directorate of Copyright. Andrés Espinosa is also experienced in IP and anti-piracy matters.
Practice head(s):
Jorge Olarte Collazos
Key clients
Actores Sociedad Colombiana de Gestión
Epson
Super de Alimentos
Medivaric Products
Proksol
Suipharma
Vision Lab
Alfredo Muñoz
TCL Colombia
Render Medios Audiovisuales
Yuppie
Elogim
Uberflug
Realfluencers
Proxol
Purabox
Óptica Colombiana
Alimentos Tostao
Work highlights
- Advised Actores Sociedad Colombiana de Gestión on the management of litigation related to public communication and other rights.
- Advised Super de Alimentos on trade mark registration, protection and management as well as copyright protection and litigation.
- Advised Render Medios Audiovisuales on trade mark registration, protection and management.
Guerrero & Asociados Propiedad Intelectual
Guerrero & Asociados Propiedad Intelectual's focus on IP law translates into a broad practice that advises clients on a range of strategic counselling and business development matters, through to tax-related issues and dispute resolution. Managing partner Manuel Guerrero is noted for his strong background in technology-related IP and is a former adviser to the Technological Support Command of the Colombian National Army. Other recommended names include Natalia Pérez, whose practice has an emphasis on trade marks, copyrights and new technology; and María Camila Correa, who is noted for her record in IP portfolio management.
Practice head(s):
Manuel Guerrero; Natalia Pérez; María Camila Correa
Key clients
Army of Colombia
Colombian Air Force
Ministry of Defence of Colombia
Industrias Wilches
University – Uniquindio
University – Unisangil
University – Universidad Mariana
University – Universidad de la Salle
Boston Medical Group
Core Biomedical
Tivenos
Acies
Diseños y Sistemas
Minciencias
Algae Biosolutions
Moduldecks
Work highlights
- Assisted ACIES to transfer to the US and create technology transfer agreements with Colombian, Peruvian and Chilean companies.
- Advised Algae Biosolutions on a technology transfer agreement based on the licence of a water-recovery technology.
- Advised India-based Asmoh Laboratories on filing trade marks in Colombia and Peru.
H&A
Madrid-headquartered H&A specialises exclusively in IP matters from its extensive network of offices across Spain and Latin America. The firm aims to be a one-stop-shop for the management and protection of IP assets, with strong offerings in patents, trade marks, designs, data protection and cybersecurity. Bogotá office director Adriana Peñaranda maintains a broad practice, with notable skill sets in trade marks, patents and franchise agreements. Carolina Calderón splits her time between Colombia and Spain and specialises in contentious IP, with a focus on ADR.
Practice head(s):
Adriana Peñaranda; Carolina Calderón
Work highlights
- Successfully advised BHW Plain Bearings on preparing and filing an appeal against a denial decision issued by the Colombian Trademark Office.
- Successfully represented FA TA Ricambi in challenging a cancellation action against the client’s trade mark “AM” and device in class 12.
Holland & Knight
Holland & Knight finds favour with sources for its ‘personalised, prompt and useful advice‘. The group is distinguished by its multidisciplinary approach to the area, which sees it provide integrated support on IP together with competition, consumer protection and data protection law. Department head Danilo Romero Raad is a regulatory specialist, whose practice spans IP, competition, consumer protection and TMT-related matters. Recommended names at associate level include Camila López, who has a broad regulatory focus; and Maria José Pardo, who joined in August 2021 from Brigard Castro. Associate Bettina Sojo, currently on study leave in New York, is also noted. Since publication, the team has been notably strengthened with the October-2022 hire of former director of the National Directorate of Copyright in Colombia, Camila Santamaría, as senior counse; with approaching 20 years’ experience, she has held leadership roles at both ASIPI and INTA – in the latter case serving on the organisation’s Latin America Global Advisory Council.
Practice head(s):
Danilo Romero Raad
Testimonials
‘It is an excellent office, which provides personalised, prompt and useful advice. We appreciate its quick attention to matters.’
‘The team’s provision of prompt and adequate services distinguishes it in the market. Associate Camila López particularly stands out in our opinion.’
Key clients
Issabela Vasquez
Illinois Tool Works
Kemtek
Pandapan Distribuciones
QBCo
Restaurante MUY
Major League Baseball Properties
Kilpatrick Townsend & Stockton / Williams Sonoma
Disagro de Guatemala
Cala Colombia
Work highlights
- Successfully represented Colombian Influencer @IssaVasquez in trade mark litigation brought by a restaurant.
- Represented Cyrgo on the preparation and filing of a domain name complaint before the World Intellectual Property Organisation.
- Advised Major League Baseball Properties on protecting its intellectual property portfolio in Colombia.
Márquez-Robledo
Commended by sources for providing a ‘5-star service', Márquez-Robledo's integrated IP and entertainment department stands as the firm’s signature offering. In addition to its expertise in the traditional trade mark and copyright spheres, the team also handles literary and audio-visual rights, publishing deals and movie contracts, among other matters. Firm founder Santiago Márquez Robledo is recommended for his expertise in sophisticated copyright, advertisement and entertainment issues — both advisory and contentious. Associate María Alejandra Ahumada provides support and is noted for her focus on music, marketing and advertisement law.
Practice head(s):
Santiago Márquez Robledo
Testimonials
‘What makes this firm unique is the 5-star service they provide to clients. Emails and messages are answered within minutes and, as a client from the entertainment industry, this is key to closing deals.’
‘The individuals at this firm treat all people very politely; the lawyers I have met are very respectful and have always demonstrated great ethics and character.’
Key clients
Bauer
54D
Ariadna
Givepower
Nativo Glamping
Sempertex
Yoyoso
Musicar
Sancho BBDO
Work highlights
- Advised Bauer on trade mark protection matters, including opposition proceedings.
- Successfully advised Sempertex on obtaining a notoriety declaration for the “SEMPERTEX” mark.
- Advised Ariadna, an international communications agency, on trade mark filings in Chile, Paraguay, Mexico, Peru, Bolivia, Argentina, Honduras, El Salvador, the United States, Brazil, Ecuador and Colombia.
Triana, Uribe & Michelsen
Triana, Uribe & Michelsen's IP strategy and protection group supports domestic and multinational clients with their trade mark, copyright, patent and industry design-related needs. It also fields a strong niche offering in entertainment and sports law. Co-founding partner Juan Carlos Uribe spearheads the wider IP department, with support from up-and-coming specialist Andrés Medina. Co-founding partner —and dispute resolution head— Fernando Triana is the key contact for contentious work.
Practice head(s):
Juan Carlos Uribe
Velasco Ordóñez
A new entrant to the ranking for 2023, regulatory boutique Velasco Ordóñez is held up by sources for its ‘effectiveness, personalised attention and close monitoring of processes‘. The firm handles an array of IP matters, with particularly strong activity in trade mark portfolio management, patent applications, IP litigation and competition-related matters. Clients include domestic and multinational corporations, as well as high-profile individuals, with Microsoft and Grupo Nutresa standing as representative names. Firm founder Pablo Velasco Ordóñez is the key contact for IP, data privacy and regulatory affairs. Key support is provided by IP-focused senior associate, Santiago Andrés Ramírez Bonilla.
Practice head(s):
Pablo Velasco Ordóñez
Testimonials
‘It compares favourably with other firms, due to its quick response times, effectiveness, personalised attention and close monitoring of processes — the team constantly reports its progress.’
‘Velasco Ordóñez is a law firm that provides a close and very diligent service. Additionally, lawyers are very responsive and available, so they have a high service capacity.’
‘We appreciate the firm for its collaboration and support, especially Pablo Velasco.’
‘Velasco Ordóñez’s key differentiator is that its managing partner attends to our company directly, which shows us that we are a highly valued client and that information will be properly channelled through the firm. Additionally, it maintains strong service standards and provides good ideas to protect our brand.‘
Key clients
Tecnologías de Conducción y Control
Quimtia
Quimpac De Colombia
Fonandes
Branch Of Microsoft Colombia
Servicios Nutresa
Bodegas Yzaguirre
Siete Entertainment
Pollo Olímpico
Pollo Andino
Tucash
Tpaga
Proppi
Farmex
Victus
Robalino Law
BRDA Abogados
Morgan & Morgan
Godoy Hoyos Abogados
Amazing Business
Work highlights
- Advised Roxana Cobo Sefair on the registration of the trade mark “ROXANA COBO”, following its successful defence against an opposition filed by Unilever based on its trade mark, “REXONA”.
- Successfully represented Grupo Nutresa in trade mark opposition and cancellation proceedings against Jairo López Sánchez in relation to the “PULGARCITO” mark.
- Acted for TuCash on the negotiation of contractual instruments for the development of AI algorithms for the capture and analysis of data from thousands of customer invoices.