Clients commend Baker McKenzie S.A.S. lawyers for going beyond legal advice to ‘offer strategic solutions that align perfectly with business objectives’. As a key part of the wider firm’s global IP practice, the team acts for an extensive roster of leading multinational corporates and it added a string of new names in 2024/25, including Pernod Ricard and Sony. Department head Juan Pablo Concha maintains a broad IP focus, with experience in IP portfolio management and administrative, civil, and criminal litigation; he recently advised DirecTV on protecting its neighbouring rights against unauthorised re-broadcasting by MagisTV. Next-generation partner Yuliana Salamanca ’anticipates the client’s needs’; she handles trade mark and copyright issues, with an emphasis on AI and digital media. Criminal law litigator Bibiana Cala, who advises on the development of anti-counterfeiting strategies; and senior associate Julián David Ruiz Rondan, who specialises in copyright and entertainment and heads the copyright area, are also noted.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘Lawyers strive to understand the needs and details of their clients' business to develop the best strategy. While they are experts in the field, they work closely with other clients' lawyers to make the case much more robust — that makes all the difference.’
‘Juan Pablo Concha and Julián David Ruiz Rondan are experts in intellectual property matters, maintain excellent relationships, are very friendly, and are eager to respond to requests promptly.’
‘Response times are optimal and responsive to the client's time needs, the concepts are comprehensive and practical, and the lawyers are known for being friendly. The IP team is characterised by its immediate availability, friendliness, and practicality.’
‘The team is committed to organising events and forums to keep clients up-to-date on current issues. It is a balanced team in terms of gender diversity. We highlight the closeness and warmth with which it treats clients; lawyers are always attentive and willing to address any concerns they may have.’
‘What makes this practice unique is its ability to deeply understand our business and legal needs. It doesn't just focus on the legal aspects, but goes beyond to offer strategic solutions that align perfectly with business objectives.’
‘The team's comprehensive approach and understanding of the sector allows us to trust that its recommendations will always align with our priorities and help us manage risks efficiently. Its combination of experience, collaborative approach, and exceptional client service sets it apart.’
Key clients
- 3M
- Panda Bear Restaurant Group
- Chanel
- JGB
- Caracol Primera Cadena Radial
- Diageo Colombia
- Warner Bros. Entertainment Inc.
- Unilever Colombia
- Pernord Ricard
- Too Faced
- Sony
- Haleon
Work highlights
Advised DirecTV on protecting its neighbouring rights against unauthorised re-broadcasting by MagisTV, securing a favourable ruling from the National Copyright Office (DNDA).
Successfully advised Abbott Laboratories on safeguarding the "PEDIALYTE" trade marks against Distribuciones Difarma's application for the "PEDIA MAX Z 60" trade mark.
Advised Starbucks on drafting and negotiating a co-existence agreement with Asociación de Mujeres para un Mejor Porvenir.
Lawyers
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Next Generation Partners
Junior partners with significant recognition from clients and peers in the market and key roles on multiple matters.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Julián David Ruiz Rondan
Practice head
Juan Pablo Concha