Dentons Cardenas & Cardenas’ IP offering combines ‘solid technical expertise’ with a ’practical business approach’. Particularly strong in trade mark work, while also handling patent matters, the group advises on IP transactions, portfolio management, enforcement and commercialisation matters. The team further stands out for its ability to leverage the wider firm’s technology, data privacy and life sciences practices on multidisciplinary mandates. Sector specialist Luz Helena Adarve leads the IP and technology and the privacy and cybersecurity departments and brings experience in IP portfolio management, transactions and enforcement; she recently represented Colombina in trade mark infringement proceedings in Bolivia involving its "BON BON BUM" mark. Juanita Acosta sits in the TMT and IP teams and specialises in managing IP, privacy and consumer protection portfolios. IP-focused senior associates Juliana Vargas and Ana María Ruíz are also recommended. In July 2025, former department co-head Mónica Bonnett left the firm.
Legal 500 Editorial commentary
Accolades
Client satisfaction: Lawyer & team quality
Client satisfaction: Billing & efficiency
Testimonials
Collated independently by Legal 500 research team.
- I believe the firm's greatest strength lies in its lawyers. Beyond their technical expertise, the team stands out for its accessibility, responsiveness, and understanding of the business. I have consistently observed a genuine willingness to engage with cases, grasp the business context behind each inquiry, and offer practical and viable solutions. Compared to other firms, I would particularly highlight the team's interpersonal skills and ease of working with them. They are professionals who inspire confidence, communicate clearly, and maintain a high level of service even in urgent or complex matters. In particular, I have had an excellent experience working with Juanita Acosta and Isabella Gutierrez, who combine a solid understanding of intellectual property with a strong client focus. Their ability to anticipate risks, explain complex issues simply, and provide pragmatic advice clearly sets them apart from many of their competitors. In my experience, the team excels not only in the quality of its legal counsel but also in the trusting relationships it builds with its clients, which is one of its greatest differentiators.
- The practice is set apart by its combination of solid technical expertise, a practical business approach and responsiveness. We also highlight lawyers' availability and close collaboration with the client's internal teams. Communication is fluid, response times are efficient and there is a clear willingness to collaborate across different practice areas as required.
- The team remains close to the client.
- They have an outstanding attitude; their quality as people and lawyers is extraordinary.
- It is a team with genuine industry knowledge and a deep understanding of legal updates. I appreciate that lawyers are always willing to go the extra mile to apply their expertise directly to the product; they take the time to understand the industry.
Key clients
- Ford Motor De Colombia
- Basf Quimica Colombiana
- Sociedad Puerto Industrial Agua Dulce
- Manufacturas Eliot
- Aje Group
- Tiktok
- Meta
- Ferrari
- Axon Enterprise
- Colombina
Work highlights
Represented Colombina in trade mark infringement proceedings in Bolivia involving its "BON BON BUM" mark.
Advised Axon Enterprise on the misuse of its "TASER" trade mark by a Colombian company.
Advised Manufacturas Eliot on the acquisition of a third party’s "SEVEN 7" trade mark in Costa Rica, which had previously blocked the client's registration of the "SEVEN SEVEN" mark.
Lawyers
Hall of Fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.
Leading partners
The strongest partners in their field, leading on market-leading deals and endorsed by peers and clients alike.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Practice head
Luz Helena Adarve; Juanita Acosta