According to clients, Posse Herrera Ruiz ‘strives to provide effective solutions efficiently’. Leveraging broad expertise across all pillars of IP law — including filing, prosecution, portfolio management and litigation — the team is particularly noted for its strength in trade mark matters, while it also advises on patents, copyright and industrial designs, among other market segments. Widely recognised as a market leader, department head Helena Camargo is praised for her ’great ability to resolve complex issues related to trade mark portfolios’; she also maintains an active patent practice. Senior associate Juan Sebastián González, who is lauded for his ‘excellent judgment’, is recommended for IP and entertainment law.
Legal 500 Editorial commentary
Testimonials
Collated independently by Legal 500 research team.
‘PHR is a firm that demonstrates its dedication and excellent teamwork through its constant attention and follow-up with its clients. The firm strives to provide effective solutions efficiently.’
‘Above all, Juan Sebastian Gonzalez has proven to be a lawyer with excellent judgment, negotiation skills, and client management skills in complex situations. He is highly recommended for his excellent work and client service.’
‘A team with a high commitment to results. Excellent tech tools to monitor and protect the company's brand portfolio nationally and internationally. Its legal defence strategies are also very good and have allowed us to maintain our brands in all countries that the company is interested in entering.’
‘Helena Camargo is an exceptional senior IP attorney. She has extensive knowledge of the subject matter and is an excellent human being. She is respectful, proactive, and has a great ability to resolve complex issues related to trade mark portfolios.’
‘I would like to highlight the work of Juan Sebastian Gonzalez, who has been serving the company for the past two years, with excellent results.’
‘The team's advice is highly technical and practical. It is client-oriented. Its prices are highly cost-effective and competitive in the market.’
Key clients
- Andes IP
- Beachbody
- Birkett Long
- CENFO Intellectual Property Technology Co.
- Eckert Seamans Cherin & Mellott
- Fiberglass Colombia
- Fundación WWB
- Grupo Industrial Emprex
- Hoteles Estelar S.A.
- LleidaNetworks Serveis Telematics
- Mayaguez
- Panamericana de Patentes y Marcas
Work highlights
Advised Lleidanetworks Serveis Telematics on the filing and prosecution of two patents.
Advised Team Foods Colombia on the management of its intellectual property.
Advised OXXO on the design and execution of the strategy to defend its 3D application from an opposition filed by Oxo Hotel.
Lawyers
Hall of Fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Juan Sebastián González
Practice head
Helena Camargo