Latin America - Colombia
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Intellectual property

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Posse Herrera Ruiz

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Posse Herrera Ruiz impresses clients with its ability to ‘constantly propose options and ideas to develop a real strategy for protecting the client’s IP’. The team’s experience spans the full range of IP protection, enforcement, management and monetisation, with its recent work encompassing trade marks, patents and copyright-related matters, among others. High-profile sector specialist Helena Camargo handles a comprehensive spread of IP-related issues, with particular expertise in the management of international trade mark and patent portfolios. The group also includes IP and entertainment-focused senior associate Juan Sebastián González, who ’provides excellent service in IP matters’. Former senior associates  Annabelle Angarita and Mónica Bonnett left the firm in April and September 2023, respectively.

Legal 500 Editorial commentary

Testimonials

Collated independently by Legal 500 research team.

  • ‘Posse Herrera & Ruiz's intellectual property practice is exceptional. We have worked with other firms that provide similar services, but it is with this practice, its partners and associates, that we feel most confident and best served.’

  • ‘We work with Helena Camargo and Juan Sebastián González. These lawyers differ from their competitors in that they are not limited to providing intellectual property processing services, but constantly propose options and ideas to develop a real strategy for protecting the client's IP.’

  • ‘It is a very practical team that provides comprehensive legal solutions taking into account the needs of the business. Its availability, speed and depth in addressing issues are unique.’

  • ‘Posse Herrera has a very competent and specialised team in IP matters. It also responds in a very timely manner to the company's requirements and its rates are very fair in relation to the quality of the service provided.’

  • ‘In this area Helena Camargo stands out; she is one of the country's leaders in intellectual property matters. Lawyer Juan Sebastián Gonzalez also provides excellent service in IP matters.’

  • ‘We have been working with Posse Herrera Ruiz for more than 12 years on IP matters and its diligence, support and constant co-operation make it unique. We feel that it protects the client's trade mark portfolio as if it was its own.’

  • ‘Helena Camargo is a lawyer with extensive experience in intellectual property matters. She has extensive knowledge, analysis and management skills and manages to address multiple issues with high-quality standards.’

  • ‘The PHR litigation team is outstanding. It stands out for its ability to propose effective litigation strategies, which are executed impeccably thanks to its high standards, rigour in technical matters and assertiveness in procedural matters. Also provides excellent service and comprehensive and timely attention.’

Key clients

  • Bentley Systems Incorporated
  • Yumk International Trade Group
  • Cencosud
  • Mezclas Biomix
  • Napa Valley Vintners / Dickenson Peatman & Fogarty
  • Lami Packaging / Mertz Perú
  • Jabonería Wilson
  • Fit Foods
  • Solla
  • Barack Ferrazzano Kirschbaum & Nagelberg LLP/ Lincoln Global
  • Prebel

Work highlights

  • Advised Bentley Systems Incorporated on the enforcement of its copyrights, including sending cease and desist notices to infringers.
  • Advised Yumk International Trade Group on an infringement case.
  • Successfully represented Cencosud in a nullity action against a refusal decision concerning the trade mark "PARIS CENCOSUD".

Lawyers

Hall of Fame
The lawyers at the very top of the profession, widely known and respected by peers and clients for their longstanding involvement in market-leading work.
Leading associates
Leading associates with regular involvement in their team's key work, and recognition from peers or clients as being ones to watch.
Juan Sebastián González
Posse Herrera Ruiz

Practice head

The lawyer(s) leading their teams.

Helena Camargo