Intellectual property in Argentina

Marval O’Farrell Mairal

Arguably the stand out firm for IP matters, be they transactional, contentious or tax related, it is worth recalling that full service market leader Marval O’Farrell Mairal began life as an IP boutique. It's ‘lawyers are very knowledgeable about IP issues and so are its patent technicians. They are a pleasure to work with, they are accurate, clear, timely and extremely reliable’. The sizeable practice -over 40-lawyers strong- is equally capable across all facets of IP practice, from local patent, trade mark and copyright litigation and enforcement, to handling IP prosecution and portfolio management for clients across Latin America and the Caribbean. Patent applications and trade mark prosecution are key areas of work for the team, which is further supported by the multidisciplinary expertise of the wider firm, including criminal law experts. Another distinguishing factor is its Enforcement Unit, focused on combating the damages arising from counterfeiting activities. The deep senior bench includes Iris Quadrio, who has experience advising domestic and foreign clients across the IP area; trade mark expert Sergio Ellmann; Martín Bensadon, who specialises in patents, particularly litigation and patent filing strategies in Argentina and other Latin American countries; and Gustavo Giay, whose focus is IP litigation, anti-counterfeiting and trade mark litigation. A phalanx of talented intermediate and younger partners includes Ignacio Sánchez Echagüe (patents); IP litigator Martín G Chajchir; Juan M López Mañan (trade marks and domain names); Cristian D Bittel (patent prosecution – particularly for pharma, biotech and agribusiness clients); and Diego Fernández (IP transactional matters and IT and privacy related advisory), along with Andrés O’Farrell (criminal litigation, enforcement and anti-counterfeiting) and Eugenio Hoss (patents), who were raised to the partnership in July 2021 and August 2022, respectively. Associate Manuela Adrogue, who specialises in information technology, data protection, privacy, IP asset transactions and brand protection, is also noted.

Practice head(s):

Iris Quadrio; Sergio Ellmann; Juan López Mañán; Martín Bensadon; Ignacio Sánchez Echagüe; Cristian Bittel; Gustavo Giay; Martín Chajchir; Diego Fernández; Andres O’Farrell


‘Marval full service commercial law firm with leading edge expertise in its fields. It has a big IP team meaning that there is always a person available to help. In addition, partners at the firm are easy to approach and get hold of.

‘Martin Chajchir is my main point of contact. He has an excellent team that supports him. Martin has a strong business sense. He easily grasps the facts that are relevant for the matter and he is excellent in qualifying them in legal terms. He also keeps an eye on practical and/or commercial solutions of disputes’

‘They have excellent customers all over the world. They also have as clients large Argentine companies and manage their work around the world. They are sought after to make a hub for Latam. Communication is very fluid, they use all available means including Whatsapp when necessary to speed up the processes and clarify doubts very quickly.

‘Lawyers are very knowledgeable about IP issues and so are patent technicians. They are a pleasure to work with, they are accurate, clear, timely and extremely reliable.

‘Cristian Bittel stands out in patents, he is an excellent patent technician who also dominates legal issues given his extensive experience. Juan López Mañan is the partner in the area of brands with whom we have the most cases. He likes to delve into each advice he gives to each client, evaluates all options and always seeks to achieve the greatest and best possible protection of the assets that are delivered to his charge.

‘Good strategy and excellent customer service.

‘Juan Marval is very good at helping with international strategy.

Key clients

Gilead Pharmasset

Millennium Pharmaceuticals

Eli Lilly and Company





The Coca-Cola Company (in Argentina and the Caribbean)



Imagen Satelital (member of the Turner group) / FSLA Holdings (member of the FOX group)

Work highlights

  • Representing Gilead Pharmasset in a highy significant patent infringement case in Argentina, relating to the enforcement of a patent covering a product for the treatment of Hepatitis C against multiple local generic companies.
  • Assisting Millennium Pharmaceutical in a patent infringement and damages action against Tuteur, a case involving unprecedented legal issues such as whether federal courts may hear an antitrust case brought as a counterclaim in a patent infringement suit, and how damages are calculated in patent cases.
  • Representing Eli Lilly in a case brought by and against Biosidus which involves several unprecedented legal issues, such as whether the reversal of a preliminary injunction automatically allows the defendant to claim damages and how biological inventions should be claimed and interpreted.

Berton Moreno IP Law

Berton Moreno IP Law’s experienced IP practice brings together lawyers, patent agents and trade mark agents who combine to cover the spectrum of work for entrepreneurs, start-ups and innovative businesses. The team has profound expertise in the prosecution, protection and enforcement of IP rights against competitors and infringers, in administrative procedures and in litigation. Additionally, its sector knowledge ranges from household products, gaming, communication and technology, to cosmetics, alcohol, entertainment and clothing. IP and patent prosecution specialist Alberto Berton-Moreno Jr co-leads the team with Juan Berton Moreno, who focuses on portfolio management and protection; Ricardo Amigo, whose forte is patent prosecution; and litigation expert Enrique Gatti. At associate level the team has been expanded with the hire of five juniors in late 2021; however, senior associate Patricio T Murphy moved to the Instituto del Servicio Exterior de la Nación (ISEN) in July 2022.

Practice head(s):

Alberto Berton-Moreno, Jr.; Juan Berton Moreno; Ricardo Amigo; Enrique Gatti

Key clients

Anheuser-Busch InBev / Cervecería y Maltería Quilmes


Cisco Systems

Intel Corporation

Nintendo Of America


Discovery Communications

Sony Play Station

Club Atletico Boca Juniors


Club Atletico Boca Juniors

Work highlights

  • Advice on infringement on Swarovski’s models/designs and trade marks by local jewellery company.
  • Advice on infringement on CABJ’s trade marks by a third party using the website to exhibit and commercialise clothing showing the client’s trade marks.
  • Advice on infringement on RE/MAX trade marks in Argentina by a third party using the client’s trade marks to promote electronic devices on various e-commerce websites.

Bruchou & Funes de Rioja

Bruchou & Funes de Rioja‘s IP is comprised of ‘great connoisseurs of the subject’, who bring together expertise in intellectual property, data privacy, new technologies and advertising law. The team assists local and international clients with patents, trade marks, personal data protection and biotechnology matters, one particular strength being trade mark prosecution and opposition matters. A stand out name in the field, Dámaso Pardo, advises on trade marks, patents, advertising and marketing law, and is recommended for his ‘immediate and clear understanding of complex situations when it comes to infringement and cross border measures’. He co-leads with experienced IP practitioner Alejandro Barrientos, who joined the firm in November 2021 from Colombia’s Cavelier Abogados, following Paula Fernández Pfizenmaier‘s September departure to move in house at Mercado Libre. Barrientos’ arrival followed on from the June 2021 arrival of key associate, Franco Raffinetti from Barreiro, Oliva, De Luca, Jaca, Nicastro.

Practice head(s):

Dámaso Pardo; Alejandro Barrientos


‘Full confidence in the team. Anticipate customer needs.

‘Confidence in a job well done.

‘Brouchou is a remarkable firm for the professionalism of its members, great connoisseurs of the subject. Their advice is always reliable.

‘We highly recommend Bruchou, Fernández Madero & Lombardi, which we regard as one of the best and most dynamic law firms in Argentina. They clearly stand out from their competitors as they are proactive and rapidly understand the details of the problems we are looking to address. On the plus side, the firm provides cost-efficient services.

‘We have been working with Damaso Pardo for more than 10 years on several cases relating to IP rights, including trade mark and designs prosecution and anti-counterfeiting. He has an immediate and clear understanding of complex situation when it comes to infringement and cross boarder measures. We strongly recommend Damaso Pardo and his team who are highly-skilled and business-oriented. Their level of reactivity is also particularly appreciated. It is a real pleasure to collaborate with them.

Key clients

Grupo Werthein

Viña Doña Paula

Barrick Gold


Fundación Hormigas Argentinas

Vista Oil & Gas

Grupo Suramericano de Seguros y Seguros Sura

BNP Paribas

BTL Argentina

CAF – Banco de Desarrollo de América Latina

Digital House



Lundin Mining

Wao Holdings

Work highlights

  • Assisted Grupo Werthein with the legal analysis of the main IP assets, contractual and data privacy matters involved in the acquisition of Vrio Corp from AT&T.
  • Regular advice to Vista Oil & Gas on various trade mark matters. Currently managing their trade mark portfolio, which includes over 130 trade marks in Argentina.
  • Assisting Bruinvest in trade mark protection, software acquisition and licensing, as well as general IP matters.

G. Breuer

A veritable institution with over 150 years in the market, G. Breuer is a leading IP boutique that focuses on the registration, enforcement, protection and monitoring of patents and trade marks and which represents its clients – including individuals, companies, SMEs and multinationals – both locally and globally. The multidisciplinary team (which includes chemical and industrial engineers and a physicist) provides a range of IP related advice and has particular strength in industrial property. Key names in the team include industrial property specialist Alejandro Breuer Moreno, who has over 30 years’ experience in the field; veteran practitioner Jorge Otamendi, who is known for both his industrial property and competition law expertise; and Alfonso Campos Carles, whose experience covers industrial property, copyright law, unfair competition and technology and privacy matters. The deep senior bench also houses Pedro Breuer Moreno, Alberto Villegas, and Agustina Martínez Estrada.

Noetinger & Armando

Particularly proficient in the biochemistry and life sciences segments, Noetinger & Armando has a track record throughout the intellectual property sector, from patent and trade mark transactions, to prosecution and litigation related to copyright and design models. The practice has ‘very good knowledge of the regulations and the administrative bodies with which they interact, and their advice is valuable for their clients’; this holds particularly true when it comes to the enforcement of IP rights, and cancellation and nullity actions. Fernando Noetinger stands out in the fields of industrial and intellectual property and co-leads the team with litigation and class actions expert Miguel Armando; lawyer and patent agent Matías Noetinger, who is also head of the trade marks and copyright group; Mariana Bullrich, who assists local and foreign clients and inventors in drafting and filing patent applications; and Pablo Armando, whose strength lies in the protection and defence of IP assets, along with licensing and distribution agreements and technology contracts.

Practice head(s):

Fernando Noetinger; Miguel Armando; Matías Noetinger; Mariana Bullrich; Pablo Armando


‘The team has very good knowledge of the regulations and the administrative bodies with which they interact, and their advice is valuable for their clients.

‘People are engaged and accessible and clear in their explanations, facilitate consultations and processes and daily interaction. I highlight the work of Pablo Armando.

‘Noetinger has an excellent team. We believe they have experience in handling brands, clarity and speed in their responses. Case reports are comprehensive, and easy to interpret.

‘We can mention Pablo Armando, great collaborator and friend. He has knowledge of the area and is always willing to collaborate.

Work highlights

  • Advised Kinesio on opposition to a trade mark application confusingly similar to a prior registration owned by the client.
  • Advised Grupo Editorial Planeta, who sued Federico José Zambrano in order to obtain an injunction ordering him to cease use of the trade mark “Planeta” as part of the domain name:

Ojam Bullrich Flanzbaum

With substantial experience in prosecuting, protecting and enforcing IP rights, sizeable boutique Ojam Bullrich Flanzbaum is well placed to advise throughout the IP sector and on a full range of assets. The firm is also distinguished by the additional services it offers clients, namely the OjamBF Be Lab, a multidisciplinary team specialised in advising entrepreneurs and start-ups on intangible assets; and the OjamBF Be Brand, a unit that helps clients find brand names for their projects. Deeply experienced, IP litigation expert Juan Carlos Ojam is a well known name in the field. He co-heads the team in conjunction with Mercedes Bullrich, whose expertise includes trade mark availability searches, legal opinions, and the prosecution and monitoring of trade marks, patents, industrial models and designs; Raquel Flanzbaum, who focuses on IP prosecution and litigation; and María Luisa Santa María, whose expertise covers global trade mark portfolio management, prosecution and the enforcement of intangible assets. Senior associates Paula Galván, Camila Sirianni and Paula Caraffa Morando constitute a solid and capable second line.

Practice head(s):

Juan Carlos Ojam; Mercedes Bullrich; Raquel Flanzbaum; María Luisa Santa-María

Key clients


Nike Innovate

SC Johnson & Son

Pernod Ricard

Amazon Technologies and Amazon

Prime Video

Starbucks Coffee Company

Netflix Studios




Work highlights

  • Advised Amazon on the risks of using Maradona’s name in a proposed series title “MARADONA, BLESSED DREAM” in the context of a complex legal scenario, and while the ability to use and license the “MARADONA” trade marks was subject to an injunction measure brought by his heirs
  • Advised Pernod Ricard on the due diligence for the sale of two of its iconic alcoholic beverages in Argentina: “8 HERMANOS” anisette and “MARIPOSA” liquor.
  • Advised Facebook on an enforcement strategy with respect to the filing of new trade mark applications by third parties, which incorporate Facebook’s trade marks into their own marks to refer to the applicants’ presence on the client’s social network.

Palacio & Asociados

Known for trade marks, patent prosecution and IP litigation work, Palacio & Asociados is a dedicated intellectual property boutique with broad sector experience, particularly in the technology, fashion and pharma fields. The firm is recommended as ‘the best option for prosecution, enforcement, litigation, anti-counterfeiting of IP rights’, and in addition handles a range of general trade mark issues, from the inception of the trade mark to the preparation and filing of applications to registration. IP specialist Héctor Palacio jointly leads the team with ‘excellent trade mark lawyerDiego Palacio; Mingo Palacio, who is ‘an awesome negotiator and smart when enforcing trade marks and patents and other IP rights’; and patent and trade mark agent Mercedes Durlach, who has a rounded IP practice and currently participates in INTA's Enforcement Committee and the Trademark Office Practices' Latin American Subcommittee.

Practice head(s):

Héctor Palacio; Diego Palacio; Mingo Palacio; Mercedes Durlach


‘Excellent service. Unbeatable quality.

‘Palacio y Asociados is an excellent law firm. They are very organized and responsible. They work with the latest technologies available and are at the same level as the best law firms in Argentina.

‘They are very experienced and agile. Hector Palacio, Diego Palacio and Mingo Palacio are very efficient and competent.

‘We have been working our trade mark and patent prosecution and litigation cases in Argentina with Palacio & Asociados for a long time, more than 30 years. It is a very fast, experienced, cutting edge and for us the most reliable IP firm in Argentina. The best option for prosecution, enforcement, litigation, anti-counterfeiting of IP rights.

‘I would like to highlight Dr. Diego Palacio’s work, related to the legal assessment and managing of well-known trade mark portfolios, trade mark prosecution, searches, oppositions, litigation, any kind of IP contracts etc.; he is quick, experienced, and reliable. He has solved for us very difficult cases, he thinks out of the box calmly, people here at the firm talk highly about him. His advice is worth gold! He is an excellent trade mark lawyer!

‘Mingo Palacio is the man for the trade mark and patent litigation tough cases, with solid experience, he is an awesome negotiator and smart when enforcing trade marks and patents and other IP rights, he is a remarkable lawyer.

‘Hector Palacio is a key player, the most experienced and remarkable IP lawyer in the firm. He is very responsive, practical, and reliable. He is very strong with trade mark prosecution, oppositions and litigation.

‘Mercedes Durlach is a key player for the trade mark prosecution and litigation. She is an excellent trade mark lawyer!

‘Palacio & Asociados are very experienced in IP matters and bring their advice to the point. In my opinion, the firm is very responsive and offers perfect solutions for clients. They do not offer only great service but also reasonable fees.

‘My main contact is Hector D. Palacio. He is very well experienced in all trade mark law matters and very fast responding. I did not experience any weakness. I also worked with Mercedes Durlach. She is also very experienced in trade mark matters and very fast responding.

Key clients

AMC Network Entertainment

Lotus Cars


Societe Pour L’œuvre Et La Mémoire D’Antoine de Saint Exupery – Succession de Saint Exupery

General Cable Technologies Corporation


Kenneth Cole Productions

Huobi Global Limited (Huobi & Coinhub)

Shenzhen Mindray Bio-Medical Electronics

Great Wall Motor Company Limited

Alcoa Aluminio

Stiching Greenpeace Council

Assa Abloy

Sany Group

Kia Motors Corporation

ITV Studios Netherlands Content

Indian Motorcycle International

Laboratorios Vannier

W Dollken & Co

Schaeffler Group USA

Citizen Tokei Kabushiki Kaisha also trading as Citizen Watch

Lux Risland Branding

Fender Musical Instruments

Monster Energy Company

Danisco (Dupont)


Discovery Communications

Fédération Française De Rugby

Fila Luxembourg

KLM Royal Dutch Airlines

Sonia Rykiel

University of Buenos Aires


China Southern Air Holding Company

Zoom Video Communications

Work highlights

  • Handling a trade mark portfolio of 400 trade marks for Samsung, including prosecution, oppositions, trade mark watch, etc.
  • In charge of a huge trade mark portfolio related to Heineken Brouweijen as well as performing the corresponding brand protection in Argentina.
  • Trade mark prosecution, oppostions, etc., regarding a portfolio of 120 trade marks, have assisted Harley Davidson to enforce its “HARLEY DAVIDSON” trade marks against a number of different infringers throughout the country.

Richelet & Richelet

The experienced lawyers and patent agents of Richelet & Richelet focus on the protection of intellectual property in Argentina and act for a clientele that spans the Americas, Europe and Asia, covering a broad range of industries including electronics, apparel, pharma, sports, automotive and telecoms. The medical devices and chemical sectors are particular strengths for the practice, as is patent filing in the electronics area, and the firm acts in litigation across the IP space. Gastón Richelet is active in the field of patent prosecution and litigation, as well as advising on design matters. He is practice co-head along with Ricardo Richelet, who specialises in trade mark prosecution and IP litigation.

Practice head(s):

Gastón Richelet; Ricardo Richelet

Key clients

Sumitomo Chemical Company

Takeda Pharmaceutical Company


Honda Motor Co.


Compagnie Gervais Danone


NTT Docomo

McCain Foods

Bridgestone Corporation


The Clorox Company

Panasonic Corporation

Allende & Brea

Specialising in the technology segment, Allende & Brea handles IP prosecution, litigation, contracting, licensing, copyright, domain names, internet and entertainment law matters. The team also has experience in a full range of trade mark, design and patent matters, as well as advising on advertising, unfair competition and regulatory affairs. Particular strengths of the practice include software, database law, data protection, privacy and computer contracts. Pablo Palazzi leads from the front and focuses on intellectual property and internet law, including data protection and outsourcing work. He can also call on the IP prosecution and litigation expertise of senior associate Lucila Lódola De San Martín.

Practice head(s):

Pablo Palazzi


‘Good and knowledgeable in a matter. I like to work with them.

Key clients

Facebook Inc/ Meta Platform

LinkedIn Corporation





Mastercard International

The Pokemon Company International



John Bean Technologies

Libra Association





Work highlights

  • Trade mark registration and enforcement of Facebook trade marks; successfully objecting to numerous third parties trade mark applications containing Facebook’s “F” logo.
  • Trade mark registration and enforcement for Instagram; objected use and registration of over 60 trade mark applications containing “INSTA” plus a generic term or a generic term plus “GRAM”.
  • Trade mark registration and enforcement of Meta Platform’s trade marks; successful objection to numerous third parties trade mark applications containing META or the platform’s logo.

Baker McKenzie

Particularly active in trade mark prosecution, Baker McKenzie ‘provides high quality services and definitely stands out in a very positive way’. The local team’s expertise covers trade marks, patents, utility models, industrial models and designs, copyright and domain names, and it has particular strength in the consumer goods, retail and healthcare sectors. Bernard Malone   is the go-to name in the practice and ‘one of the best lawyers in intellectual property in Argentina, with a very wide trajectory and vast knowledge’. Mid-level associate Ana Paula Gallardo  provides additional support.

Practice head(s):

Bernard Malone


‘B&M Argentina’s intellectual property practice is unique in that it provides professional service of the highest quality, in a personalized way. They are quick and always know how to give practical legal opinions that are sensible for companies.

‘Bernard Malone, by far the most competent lawyer I have in my team of external lawyers. He is a great professional who has the client in his reminder, knows what information is relevant and where to give an added value in his practice.

‘Efficiency. High quality of work. Excellence. Professionalism. We consider that the Baker McKenzie Studio provides high quality services and definitely stands out in a very positive way in relation to the teams of other firms in Argentina. Communication with them is very fluid and answers are obtained instantly. We would also like to highlight its high efficiency in the management of large portfolios of brands.

‘We would highlight Mr. Bernard Malone as one of the best lawyers in intellectual property in Argentina, with a very wide trajectory and vast knowledge.

‘This firm provides excellent service promptly and at a reasonable price.

‘Bernard Malone is one of top trademark lawyers in Argentina and is well known among trademark practitioners around the world. He is ably assisted by a strong team of junior partners and associates.

Key clients


Schlumberger Technology Corporation

Honeywell International


3M Company


Yamaha Hatsudoki Kabushiki Kaisha

Victoria’s Secret Stores Brand Management



Nissan Jidosha Kabushiki Kaisha

Vodafone Group

Columbia Sportswear Company


Enterprise Holdings

Bausch & Lomb


Bodega Del Desierto

Caesars Interactive Entertainment

Church & Dwight


Forever Living Products

Ingredion Corp

MGA Entertainment

Schlumberger Technology


City Storage Systems



Work highlights

  • Coordinating an array of complex IP cases on behalf of 3M on an ongoing basis, both entirely within Argentina and in cooperation with our BM colleagues across LatAm.
  • Advised Instromet who filed a preliminary injunction seeking cease of use of the trade mark “INSTROMET” as said mark was registered before the TMO in their name.

Beccar Varela

Active across a broad swathe of industries, Beccar Varela’s IP caseload takes in agribusiness, life sciences, sports, technology and the arts. The team provides IP law enforcement and litigation expertise, as well as assisting clients with contract negotiation and drafting, with the patent and trade mark unit handling the coordination and prosecution of copyrights, trade marks, patents and utility models. In addition to his deep knowledge of IP law, practice co-head Emilio Beccar Varela also provides expertise on media and entertainment, telecommunications, IT and corporate advice. Fellow co-head Florencia Rosati focuses on litigation related to trade marks, patents and copyright law.

Practice head(s):

Emilio Beccar Varela; Florencia Rosati


‘Beccar Varela is an excellent firm and your attention. They perfectly understand all the needs that a company requires.

‘and each of their lawyers have, in addition to the knowledge, the best of dispositions to help.

‘Beccar Varela is agile and reacts swiftly. The recommendations includes cost benefit analysis which is satisfactory.

Key clients

S4 Capital (MightyHive and MediaMonks)

Samsung Electronics Argentina



JR Simplot Company

WestRock Packaging Systems

Grupo Enjoy

Canopy Growth Corporation/Spectrum Cannabis Canada, Tweed, Ts Brandco

Global Citizen

Work highlights

  • Assisted S4 Capital with the revision and adaptation to Argentine law of several model contracts that Media Monks uses at a regional level to hire advertising actors, interpreters, models, narrators, and locations, among other matters.
  • Regularly advising Samsung Argentina on the registration of its trade mark portfolio and on different IP issues.
  • Provided advice to DiDi in connection with the production of an audio-visual advertising campaign related to its sponsorship of the national dodgeball team.

Ferrer Reyes, Tellechea & Bouche

Ferrer Reyes, Tellechea & Bouche has experience advising on patent and trade mark law, copyright, and models and designs, in both contentious and non-contentious scenarios. Noteworthy team members include patent specialist Santiago Ferrer Reyes; Julia Elena Tellechea, who has particular strength in trade mark prosecution and defence proceedings; and Diego Bouché Ocampo, who handles trade mark portfolio management.

Mitrani Caballero & Ruiz Moreno Abogados

Known for its cross-border expertise, Mitrani Caballero & Ruiz Moreno Abogados advises on the registration, protection and licensing of IP assets across the key areas of patents, trade marks, trade secrets, copyright, entertainment and technology. Licensing and disputes are particular strengths for the team, which also handles a range of prosecution, protection and enforcement matters. Ignacio Bérèterbide leads the practice and specialises in IP prosecution and litigation, as well as general advice and transactional matters. Key support comes from experienced senior counsels Manuel Alonso (trade mark and copyright protection, license agreements, pre-registration analysis, registered trade, and copyright litigation) and Rita Colombo (designing and execution of transnational IP protection strategies, IP portfolio analysis and IP-related agreements in cross-border projects, IP contract negotiation and domain name recovery).

Practice head(s):

Ignacio Bérèterbide

Key clients




Fundación Campana

Holcim (Argentina)

ITBA (Instituto Tecnológico de Buenos Aires)


Raízen Combustiveis


Universidad Torcuato Di Tella

HDI Seguros


BK Components


Marvell International/Marvell Asia Pte

Little Caesar Enterprises

Pirelli & Co

Prometeon Tyre Group





Lactalis Brazil



Oleiros (Local Lo Jack)

Work highlights

  • Responsible for Tenaris’ global IP portfolio, involving the regulary provision of expert consultancy services on all matters involving the company’s IP assets throughout their respective lifecycles.
  • Advised Raízen, Shell’s brand licensee in Argentina and Brazil, on the acquisition of the Paraguayan fuel distributor Barcos & Rodados, to expand its business operations in the region.
  • General IP advise to Ripio, a new local company in the cryptocurrency sector, on matters ranging from copyright protection, patents and trade mark registrations, prosecution and enforcement, and internal IP policies and practices.

Pérez Alati, Grondona, Benites & Arntsen

Recommended for its ‘diversity of specialists‘, the team at Pérez Alati, Grondona, Benites & Arntsen provides expertise in patent litigation as well as handling IP and trade mark portfolio management for clients from across the key sectors of oil and gas, retail, technology and food. A key area of growth for the practice is assistance with Argentina’s new Technology Transfer Law. A deeply experienced practitioner, Fernando Alonso litigates on trade mark, trade name, patent advertising and privacy law matters. He co-leads the team with IP specialist Julio Lago. Santiago Fiorito, who handles advisory and litigation regarding trade marks, patents, advertising, copyright, technology law and trade secrets, rounds out the senior team.

Practice head(s):

Fernando Alonso; Julio Lago


‘We can compare them favourably in terms of their willingness to attend to our queries and relate to another of our firms to coordinate our affairs.

‘It is a firm that has diversity in specialists, responding not only to all our records but also other legal issues.

‘I can say that the plus is the quality of management and advice.

‘They have a very effective human and professional team.

Key clients


Molinos Rio de la Plata

Red Bull

Pan American Energy (Axion)

Catena Zapata Group (Bodegas Esmeralda)






Work highlights

  • Assisting Colven with IP matters in Argentina.
  • Filed a lawsuit on behalf of the Ricciardi family who claimed the cease of use of their family name.
  • Assisted Red Bull in a cease-and-desist matter against Nestlé, in relation to a TV commercial released by Nestlé called “Kit Kat Batalla”.


The IP practice at Bomchil provides experience in trade mark registration, protection and portfolio management, cease-and-desist matters, extrajudicial claims and alternative dispute resolution. The team also handles copyright protection and the drafting of associated agreements and contracts. Corporate partner Adrián Furman co-leads the team with senior associate Patricio María Albornoz, whose specialisms include plant variety protection and technology transfer matters.

Practice head(s):

Adrián Furman; Patricio María Albornoz


‘The Bomchil team acted in an agile way in registering our trademark in 4 countries simultaneously in a professional, clear and expeditious manner.

‘The IP team was able to quickly highlight the need of the business to recommend the classes in which to register our trade mark.

Key clients

Genomma Lab Internacional

Kiwi International Payment Technologies Corp

Confederación Sudamericana de Fútbol (CONMEBOL)



PepsiCo de Argentina

Buenos Aires Arena

Allergika Pharma GmbH


Sanatorio Otamendi y Miroli

The Chilling Company

Entre Ríos Crushing

Oneclick International

Evertec Group


World Vision International

Duty Paid

TVS Motor Company

Cabinet Granger

Mike Lynch

Pernod Ricard Argentina

Baltasar Bagdassarian

Banco De Servicios Financieros




Daruma Agro


Global Agro

Gobierno de la Ciudad de Buenos Aires

Jerónimo María Gallo

Joaquín Figuerola

Manuel Godoy Luque

Marcos Torres Revol

Palermitano Solutions

Santiago Rodolfo Allen

WiseTech Global (Argentina)


Tomas Javier Figuerola

Wild FI Argentina


CNP Assurances Compañía De Seguros

La Celada

Work highlights

  • Assisted Ferrari with the monitoring of local websites, social networks and retail sites in order to report and eventually initiate actions against unauthorized use of Ferrari’s trade marks.
  • Advised the Confederación Sudamericana de Fútbol (CONMEBOL) on trade mark protection and other commercial matters, inclulding legal advice regarding antipiracy and anti-ambush marketing in major sports events.
  • Managing Genomma’s local portfolio as well as providing advice on general intellectual property matters, such as cease & desist actions, and portfolio protection.

Brons & Salas

With broad experience in antitrust and unfair competition, IP, trade marks, patents, licenses and technology, ‘excellent professionalMaría José Rodríguez Macías leads the IP and IT department at Brons & Salas. Covering patent, trade mark and copyright prosecution matters, the team focuses primarily on the consumer products and industrial sectors, where it  combines its IP expertise with the broader firm’s strengths in tax, labour, M&A and litigation to provides a full service to clients.

Practice head(s):

María José Rodríguez Macías


‘Excellent service, professional and capable. Updated and innovative.

‘María Macias is an excellent professional. Responsiveness and explanatory talent of processes.

‘We have excellent attention from the entire team led by Dr. María José Rodríguez Macías.

‘Maria José Rodríguez Macías gives us total confidence for all the procedures that entail the difficult task of trademark registration. She explains everything we need to do and guides us through all the steps to follow in order to register and maintain all our trade marks.

Key clients

Grupo Peñaflor

Godrej Consumer Products


Compañia Argentina de Levaduras

Bishop & Mckenzie

Conair Corporation

Publicis Group

Praxair Argentina

Laboratorios König





Cidef Corporacion de Inversiones

Leydig, Voit & Mayer


Work highlights

  • Advised Simbiose on a deal with the Bayer Group that consisted primarily in the acquisition of the Biagro business in Argentina and Brazil, including IP & IT matters.
  • Advised Grupo Peñaflor on the acquisition of 100% of the ownership interests in Patritti S, which involved the consolidation of the “PATAGONIA WINES” as an IG under relevant regulations of INV and IP Law.
  • Advice to ASBZ Advogados on a Certificate of Absence of Intellectual Property, whereby Interaxa stated its condition regarding intellectual property; the matter is related to senior secured term loan credit facilities.

Estudio Chaloupka

Intellectual property boutique Estudio Chaloupka is recommended as an ‘excellent firm providing superb service’ in trade marks, patents, industrial designs and copyright. The practice has a particularly strong track record in patent litigation and infringement cases, and also advises on software, domain names and e-commerce matters. Patent and trade mark agents Claudia Serritelli and Olga Maidana co-lead the team that provides multidisciplinary advice in IP management, prosecution, registration, enforcement and litigation.

Practice head(s):

Claudia Serritelli; Olga Maidana


‘Estudio Chaloupka is an excellent firm providing superb service. We use Estudio Chaloupka for our patent applications in Argentina and Uruguay. They provide prompt and reasonably-priced service. Whenever I have questions about patent law in Argentina or Uruguay, the attorneys at Estudio Chaloupka answer my questions quickly. They also help us to strategize the best ways to obtain patent protection that is meaningful to our business.

‘I know I can rely on Estudio Chaloupka to provide thoughtful, professional advice and service that meets our specific needs. Regarding diversity, it pleases me that many of the attorneys at Estudio Chaloupka are women.

‘I work particularly closely with Claudia Serritelli. She is always thoughtful, thorough, and prompt with her advice on our matters. Ms. Serritelli is also mentoring and training a group of other excellent patent attorneys, many of whom I now interact with.

Key clients

The Dow Chemical Company

Corteva Agrisciences (formerly Dow Agrosciences)


Japan Tobacco

Cartier International

Schlumberger Technology Corporation

Santander Investment Bank

Banco de la Nación Argentina



Philip Morris Products

World Wrestling Entertainment

Ajinomoto Co

Bridgestone/Firestone North American Tire

Brown-Forman Corporation

Claudia Schiffer


International Business Machines Corporation (IBM)

Stella McCartney

The Ritz Hotel


Goorin Bros

PCF Group Spólka Akcyjna


Razer (Asia-Pacific)

Tipper Tie

Anton Paar Gmbh

Andis Company

Hinode Foods

Happyornot OY

Wunderkind Corporation

Coopervision International Limited (Former Coopervision International Holding Company

Tru Kids

Toyota Motor Corporation

The Yokohama Rubber Company

Work highlights

  • Advised Allergan on different strategies for the defense of the well known “BOTOX” trademark, including litigation, mediation and C&D letters aimed at enforcement of trade mark rights.
  • Enforcement of CrossFit’s trademark “CROSSFIT” against infringers, including litigation, mediation proceedings, C&D letters.
  • Defending Vitro’s right to register and use its trade mark in Argentina.


IP legal, technical and consultancy firm ClarkeModet provides experience across industry sectors on the management, protection, defence and enforcement of IP assets. The practice handles the filing and management of intellectual and industrial property rights, as well as advising on compliance, anti-trust and IP strategies related to technology transfers, intangible asset monetization and profitability. Managing director Diego Leandro Izón  co-leads the team with legal director Marcos Santiváñez Vieyra , whose strengths are corporate, contractual and contentious advice on IP matters; and María Cecilia Aloise   (recently appointed inventions director for the Southern Cone), who specialises in the acquisition, protection, administration and commercial exploitation of IP assets.

Practice head(s):

Diego Leandro Izón; Marcos Santiváñez Vieyra; Maria Cecilia Aloise

Hausheer Belgrano & Fernández

Known for its industrial and intellectual property expertise, Hausheer Belgrano & Fernández advises on a range of trade mark, patent, copyright and domain name matters, and houses particular experience in the life science, financial services and entertainment sectors. The key names in are trade mark, copyright and patent specialist Graciela Pérez De Inzaurraga and Carolina Fernandez, who handles trade mark clearance, prosecution, protection strategies, opposition and enforcement proceedings, and also undertakes domain name and industrial design matters.

Litvin Marzorati Legales

Melisa Litvin  is co-head of the Litvin Marzorati Legales IP practice and brings her significant experience to bear across the specrum of matters in the field, notably trade marks, patents, trade secrets, e-commerce, copyright, unfair competition, franchising, domain names and litigation. The team’s trade mark capability is a particular strength and this is backed up by expertise in patent, industrial design and copyright issues, as well as software and data protection related work. Osvaldo Jorge Marzorati focuses on arbitration, distribution law and contractual matters and co-leads the practice with Litvin and disputes specialist Antonio Lopez Forastier.

Practice head(s):

Melisa Litvin; Osvaldo Jorge Marzoratu; Antonio Lopez Forastier


‘The management and personalised attention they have with each of their clients, regarding issues mainly of trademarks and copyright and entertainment. The strategies that allow to visuzalise the legal panorama to obtain a trademark is totally professional.’

‘Professionalism and personalized attention. Meliza Litvin, is personally responsible for serving customers giving the best of her.

‘Litvin is definitely one of the best options in Argentina, since they know very well the operation of the law, they are very responsible in their responses and diligent with docketing and surveillance services.’

‘Knowledge of the law. Quick response solutions. Attention to detail: Melissa Litvin, Paula Vallejo.

‘They work in a very efficient way giving immediate response to any requirement.

‘They maintain a very personalised relationship with the client.

‘One of the references in IP in Argentina with enough experience and great quality in its service.

‘Melisa Litvin is a great IP lawyer, advisor with solvency and great knowledge in the field, highly recommended.

Key clients

Buldey Company

Rita Lopez Forastier y Otros


VIA Bariloche


Asociación De Fútbol Argentino (AFA)

Buckman Laboratories

Somos Next / Somos TV

Garlock Pipeline Technologies (US) Industrial sealing products

Liam Cunnigham (Ireland)

Nubeliu- Rodrigo Benzaquen

Eriochem Laboratories

Laboratories Lanpharm

Joyeria Jean Pierre


Air New Zealand


Sbarro Franchise

Work highlights

  • Representing Aadesa on its application for trade marks in Latin America.
  • Undertook litigation on behalf of Buldey Company against Unilever to cease the misuse of a brand, related to eyeglasses manufactured by the client.
  • Defended Tropea against Nicole Lee, an American company that initiated a legal action against the client in Argentina because of the alleged use by Tropea of products that were in conflict with Nicole Lee IP rights.