Intellectual property in Argentina

G. Breuer

Specialist boutique G. Breuer is known for its expertise in the registration, enforcement and protection of intellectual property. The firm is experienced in advisory on patents, trade marks, copyright and software issues for local and international clients, while on the contentious side, specialisms include litigation in the technology, life sciences and energy sectors. Key names in the team are veteran intellectual property and competition expert Jorge Otamendi, Alejandro Breuer Moreno, who has over 25 years' expertise in the sector and Agustina Martínez Estrada, who specializes in trade mark matters.  Recently appointed partner, Alfonso Campos Carles' practice reaches into copyright, unfair competition, and technology and privacy matters, as well as general IP.

Marval O’Farrell Mairal

The market-leading trade marks, patents, copyright and IP litigation practice of Marval O’Farrell Mairal provides 'fast and solid responses' across the full range of issues in the area. Advice covers registration and protection strategies, litigation, data protection, unfair competition, advertising and entertainment, with the team particularly distinguishing itself in patent litigation cases and patent applications. The deep bench of expertise includes Martín Bensadon, Sergio Ellmann, Gustavo Giay, Iris Quadrio, Martín Chajchir and Ignacio Sánchez Echagüe.

Practice head(s):

Iris Quadrio; Sergio Ellmann; Martín Bensadon; Gustavo Giay

Testimonials

‘Fast and solid responses’

‘They created a tool with all the regulatory news about Covid-19’

‘Ignacio Sanchez Echague, Cristian Bitel, Martin Mosteirin, Martin Bensadon, Laura Etcheverry are very professional and experienced’.

‘Patricia Castro is the best technician that at the moment answers all the information on patents that is consulted’

‘Very efficient and focused on customer needs. Very fluent communication, by phone and WhatsApp when necessary. That makes everything work out very quickly’.

Berton Moreno IP Law

The well-established intellectual and industrial property law specialists of Berton Moreno IP Law maintain a strong position in the market after separating from what is now Ojam Bullrich Flanzbaum in mid-2020, as evidenced by an influx of new clients -including World Rugby, GoPro, We Work, ATP (Tennis) and Chubb- recently. The team’s broad industry expertise includes sports, technology, beverages and fashion, with the practice advising across the spectrum of contentious and non-contentious issues. Recent junior hires have brought the team to 30 lawyers and patent and trademark agents, with the group being co-led by Alberto Berton Moreno Jr, Juan Berton Moreno, Ricardo Amigo and litigation specialist Enrique Gatti.

Practice head(s):

Alberto Berton Moreno Jr; Juan Berton Moreno; Ricardo Amigo; Enrique Gatti

Testimonials

‘Creativity to solve complex issues, and understanding the needs of the company’.

‘The team is well formed and made up of competent professionals’.

‘What really makes the difference, in addition to the high professional value, is the human contribution, the personal touch to the cases, which is always necessary to tip the balance of a case, a litigation, or the value of a legal opinion to the right side. We like to work with them, we know that we are in good hands’.

‘Highly experienced team with a focus on detail. Very client conscious’.

‘The firm has several automated systems including its watch service’.

‘Alberto Berton Moreno Jr is highly experienced, knowledgeable and finds solutions to meet the clients’ objective’.

Key clients

Anheuser-Busch InBev / Cervecería y Maltería Quilmes

FIFA

Oracle

Intel Corporation

Nintendo of America

Supreme

Discovery Comunications

Sony Play Station

Club Atetico Boca Juniors

Club Atletico River Plate

Cisco Systems

World Rugby

River Light (Tory Burch)

GoPro

We Work

ATP (Tennis)

Bell Helmets

Chubb

Noetinger & Armando

Specialist firm Noetinger & Armando‘s IP practice ‘stands out from the rest of the market with a clear focus on excellence’ in the areas of patents, trade marks and IP litigation, as well as a range of complex, consumer law-related IP litigation. The firm has strong cross-border expertise in portfolio management and in the trade mark and copyrights segments provides advice on a regional basis across Latin America. In contentious matters, the group handles enforcement and litigation related to IP rights, cancellation actions and nullity actions. The 22-strong practice group is co-led by Fernando Noetinger, whose experience includes the filing and prosecution of patents, trade marks, licensing and the litigation of IP rights; Mariana Bullrich, who is co-chair of AIPLA’s (American Intellectual Property Law Association) Latin America committee; ‘expert in the fieldMatías Noetinger, who is a lawyer, patent agent and head of trade marks and copyright at the firm; Miguel Armando, head of the complex litigation and class actions team; and Pablo Armando, who -elected to the partnership in January 2021- handles tech law and data privacy as well as being specialised in trade marks, domain names and copyright litigation. The team was further strengthened in October 2020 with the hire of Josefina Alvarez D’Annunzio as a senior associate from Fernández Lacort Lawyers.

Practice head(s):

Fernando Noetinger; Mariana Bullrich; Matías Noetinger; Pablo Armando

Testimonials

The entire Noetinger team works very diligently and efficiently. They provide fast and accurate response to the needs of their clients. A plus point is that they quickly send the proofs of presentation, along with the invoices, attaching a case report, which greatly facilitates access to all the information in a single email’.

‘We believe that one characteristic that stands out is the quick response, the good service, the friendly treatment and the friendly relationship generated through the international congresses, in which they are present’.

‘We work with: Matias Noetinger, who is an expert in the field. Pablo Armando, who always helps us diligently. Pedro Bonora, who provides us with almost daily support in relation to all the cases that we entrust to this firm. All of them are always accessible and provide us with support for any need’.

‘N&A has a highly sophisticated team with a great response capacity and a high technical level. It stands out from the rest of the market with a clear focus on excellence. Not only do they have a deep knowledge of the subject, but they go further looking for creative and innovative solutions’.

‘Matias Noetinger, Fernando Noetinger, Miguel Armando and Mariana Bullrich are some of its most prominent professionals’.

‘It is a traditional firm in the field of intellectual property that has managed to modernize without losing its original qualities’.

‘Depth in the topics, speed of response, knowledge of the regulations and processes, detail in the issues dealt with, agility, practicality, use of technological tools available in lawyer-client communication, quick adaptation to the systems, professional excellence and human quality’.

Key clients

Bayer – Monsanto

Banco de Galicia y Buenos Aires

AbbVie

Tarjeta Naranja

Koibanx- IOV Labs

Mc Carter & English

Finnegan, Henderson, Farabow, Garrett & Dunner

Horgan IP

Issern Patentes y Marcas

Guerra IP

Fratelli Branca Destilerías

Grupo Alicorp

Travel Reservations SRL (Despegar)

Importadora y Exportadora de la Patagonia

Polsinelli

Fish & Richardson

Stinson LLP

Arochi & Linder

Naranja X

Telefónica Argentina

Work highlights

  • Acted for Travel Reservations (Despegar) in relation to a profile in Instagram and Facebook where the client’s mark were used without authorisation and in a way that could cause reputational damage.
  • Coordinated the filing and prosecution of the national phases of a PCT application on behalf of Assistance in Brazil, Ecuador Peru, Chile, Colombia and Mexico, as well as the USA, Australia and a further eleven nations, along with a Eurasian Patent request.
  • Assisted Grupo Editorial Planeta halt infringement of its “Planeta de Libros” trade mark and to recover the domain name planetadelibros.com.ar in order to use it in Argentina.

Ojam Bullrich Flanzbaum

Specialist intellectual property, industrial property and intangible assets boutique Ojam Bullrich Flanzbaum opened its doors in October 2020 after the team left the former Berton Moreno + Ojam. The practice group (the core of which has worked together for more than 15 years, originally as part of the Mitrani firm) has particular expertise in technology-related matters including image rights personal data and reputation issues, which it combines with years of experience in prosecuting, protecting and enforcing IP rights. As well as assisting its large multinational clients in a range of IP matters, an example of the firm’s distinctive offering is its "Be Lab", which provides a multidisciplinary team specialised in advising entrepreneurs and start-ups on trade marks, industrial designs, patents, copyrights and personal data. Key names in the team include senior partner Juan Carlos Ojam and fellow name partners Mercedes Bullrich and Raquel Flanzbaum; a group of younger partners including María Luisa Santa María (global trademark portfolio management and prosecution), Mariel Chichisola (brand development and portfolio management; IP prosecution), Diego Montangero (brand development and portfolio management; prosecution and general advice on IP) and Mariano Peruzzotti (personal data protection and cybersecurity). Senior associates Paula Caraffa Morando and Camila Sirianni are also noted

Practice head(s):

Juan Carlos Ojam; Mercedes Bullrich; Raquel Flanzbaum; María Luisa Santa María; Mariel Chichisola; Diego Montangero; Mariano Peturrozzi

Key clients

Nike Innovate

SC Johnson & Son

Pernod Ricard

Amazon Technologies

Amazon Prime Video

Starbucks Coffee Company

Netflix Studios

PepsiCo

Apple

Facebook

Work highlights

  • Acted for Johnson & Son in several trade mark infringement cases.
  • Acted for Apple in trade mark matters related to Shazam.
  • Obtained trade mark registrations on behalf of Gate Gourmet in Brazil and Chile, overcoming oppositions and trade mark office actions regarding the specifications of goods and services.

Palacio & Asociados

Well known for its ‘great experience over many years in trade mark matters’, intellectual property firm Palacio & Asociados specialises in filings on behalf of foreign clients and is recommended as ‘fast and efficient and covering all areas of intellectual property’. In contentious matters, the group has expertise in patent and trade mark cases across the pharmaceutical, life sciences, technology, telecoms, healthcare, retail and fashion sectors. The trade mark team is led by senior partner Héctor Palacio (‘highly experienced in all trademark law matters‘), Diego Palacio (a ‘go-to name‘, ‘very reliable‘), and Mercedes Durlach (‘very experienced’, very fast to respond‘). The patents practice, in turn, is led by Mingo Palacio, associate Livia Carbonelli and Claudio Bence, head of patents and design; while the litigation group is led by the Héctor, Diego and Mingo in conjunction with Durlach and associate Pedro Ramírez.

Practice head(s):

Héctor Palacio; Diego Palacio; Mercedes Durlach

Testimonials

‘It is a team of lawyers that has been in the Argentine market for a long time’.

‘They are fast and efficient and cover all areas of intellectual property, prices are reasonable for the excellent service they provide, one of the most competitive in the market. They are a diverse and technological studio, definitely superior’.

‘Reliable and responsible in prosecution matters’.

‘Diego Palacio is my go to name, he is very reliable and I have only positive things to say about the support from his team’.

‘I would say that there are two points to be highlighted: 1) the promptness in which the responses are sent back to us, and 2) the accuracy of such information and, especially in what concerns the particularities of the legislation in Argentina’.

‘In comparison with other law firms with which we do business in Argentina, Palcios seems to find it easier to understand the needs of Brazilian customers and to accomodate them’.

‘Palacio & Asociados has great experience over many year in trademark matters and offers great service with reasonable fees. I really appreciate that they are very responsive and always offer perfect solutions for clients’.

‘Hector Palacio is very highly experienced in all trademark law matters and very fast responding. I did not experience any weakness. I also worked with Mercedes Durlach. She is also very experienced in trademark matters and very fast to respond. They have a very experienced and focused team that provides clear and practical advice’.

Key clients

Samsung Electronics

Harley Davidson

Heineken Brouwerijen

Tetra Pak

Hyundai Motor Company

Metallica

Societe Pour L’œuvre Et La Mémoire D’Antoine de Saint Exupery – Succession de Saint Exupery

General Cable Technologies Corporation

Grupo Aeromexico

Decathlon

CeskáFilharmonie

Kenneth Cole Productions

Huawei Technologies

Shenzhen Mindray Bio-Medical Electronics

Great Wall Motor Company

Alcoa Aluminio

Stiching Greenpeace Council

Sany Group

Kia Motors Corporation

Indian Motorcycle International

Hyundai Mobis

Laboratorios Vannier

W Dollken & Co

Citizen Tokei Kabushiki Kaisha also trading as Citizen Watch

Lux Risland Branding

Monster Energy Company

Danisco A/S (Dupont)

Discovery Communications

Fila Luxembourg

KLM Royal Dutch Airlines

University of Buenos Aires

Everlast

Work highlights

  • Assisted Harley Davidson   enforce its “HARLEY DAVIDSON’s” trade marks against a number of different infringers throughout the country.
  • Advised Huawei Technologies on the registration of its products at the customs office and undertook anticounterfeiting actions over falsified and non-authorised products.
  • Advised Laboratorio Cassara and CONICET (the main public agency that fosters science and technology in Argentina) on the registration of “NEOKIT COVID”, a rapid coronavirus diagnosis test.

Allende & Brea

Allende & Brea combines expertise in litigation, trade mark and patent filing work with tech industry knowledge, notably regarding software and database matters. Complex and novel issues, such as trade secrets cases, are another particular forte of the eight-strong team. Practice head Pablo Palazzi advises on intellectual property and internet law, from data protection to outsourcing; his broad experience encompasses trade mark and patent prosecution, IP litigation and domain name disputes, as well as national and transnational e-discovery. Key associate support comes from senior Lucila Lódola de San Martín, who heads up the IP prosecution and litigation sub-practice.

Practice head(s):

Pablo Palazzi

Key clients

Facebook

Linkedin Corporation

Snapchat

Whatsapp

Instagram

Yelp

Mastercard International

The Pokemon Company International

Unilever

Equifax

John Bean Technologies

General Electric

Ferrero

Fender Musical Instruments

Libra Association

Work highlights

  • Trademark registration and enforcement of Facebook trademarks; including successful objections to multiple third parties trade mark applications referencing Facebook’s “F” logo.
  • Trade mark registration and enforcement for Instagram; including objection to the use and registration of over 60 trade mark applications containing “INSTA” plus a generic term or a generic term plus “GRAM”.
  • Trademark registration and enforcement of WhatsApp trade marks; involving successful objections to multiple third parties trade mark applications containing WhatsApp’s speech bubble logo.

Baker McKenzie

With ‘extensive experience in the entire intellectual property areaBaker McKenzie’s IP team is ‘always at the forefront on all IP issues’. The team aims to provide a full service in IP, covering trade marks, patents, utility models, industrial designs, copyright and domain names. Particular specialisms include trade mark prosecution, patent offerings and IP litigation. Another key selling point for the practice is innovation and it is well regarded for being ‘constantly updating to provide the best service’. Practice head Bernard Malone is highly recommended for his ‘excellence as a professional and colleague’ and directs a 15 strong team which was strengthened with the hire of “knowledge lawyer” Manuel Godoy Luque from Minesoft in April 2020. However, senior associate Maria Bassi subsequently moved in house as head of legal affairs for IP at Grupo Arcor in June 2021.

Practice head(s):

Bernard Malone

Testimonials

‘The work of the Baker team is excellent, always very efficient and highly proactive. It is undoubtedly an office that stands out from the rest’.

‘The Baker Mckenzie practice is always at the forefront on all IP issues. The team is constantly updating to provide the best service. The professionals at Baker Mckenzie are highly trained, and are top-notch professionals. Among them I highlight Bernard Malone, for his excellence as a professional and colleague’.

‘The Baker McKenzie team is a team with extensive experience in the entire intellectual property area. The lawyers are highly recognized and their advice is excellent and impeccable. They are extremely effective and efficient’.

‘Baker McKenzie Argentina is very mindful of its client’s concerns and the larger business perspective. Their advice is always to the point, and honesty which client’s appreciate. They are also intuitive in thinking outside the box, as their extensive experience with local trademark law and customs allows them to do’.

‘The people possess not only an excellent knowledge but high interpersonal skills, which is truly valued in the client service industry’.

‘Bernard Malone is an excellent practioner who always provides clear, meticulous and concise advise. His colleague María Paula Bassi operates the same. They make an excellent team and are a pleasure to work with in not only for their superior knowledge but their ability to clearly communicate their recommendations for the Argentine trademark landscape’

‘This team is unusually knowledgeable about trademark law, highly professional in providing trademark services, and reasonable with respect to its charges. This firm is prompt and efficient and uses technology well’.

‘Bernard Malone is an excellent and highly experienced trademark lawyer. He is our “go-to” trademark lawyer in Argentina’.

Key clients

Swarovski Aktiengesellschaft

Schlumberger Technology Corporation

Honeywell International

Caterpillar

3M Company

Medtronic

Yamaha Hatsudoki Kabushiki Kaisha

Victoria’s Secret Stores Brand Management

Williams-Sonoma

Citigroup

Nissan Jidosha Kabushiki Kaisha

Vodafone Group

Columbia Sportswear Company

EcoLab

Enterprise Holdings

Bausch & Lomb

Alltech

Bodega Del Desierto

Caesars Interactive Entertainment

Church & Dwight

Citibank

Forever Living Products

Ingredion

MGA Entertainment

Schlumberger Technology

Whirpool

Work highlights

  • Coordinating an array of complex local and multijurisdictional enforcement, prosecution and litigation work for 3M Company on an ongoing basis.
  • Facilitated the Customs seizure and destruction of more than 50,000 products in the past year on behalf of prominent global brands across differing industries.
  • Assisted clients in various industries with the protection, enforcement and exploitation of patent rights.

Beccar Varela

The full service Beccar Varela‘s broad IP practice is known for its ‘very commercial view of disputes coupled with great expertise and engaging lawyers’. The firm handles strategic advice for IP law enforcement, contract negotiation and drafting, as well as providing a dedicated patent and trade mark unit that manages the coordination and prosecution of trade marks, patents, designs, copyright and domain name portfolios. In addition, the six-strong group has experience in intellectual and industrial property rights and unfair competition issues. Recommended as ‘one of the most experienced IP litigators’, Emilio Beccar Varela co-leads the team with IP Florencia Rosati, who also co-heads the office’s TMT practice. Key associate support comes from experience senior Mariana Lamarca Vidal, who arrived from Abeledo Gottheil Abogados in April 2020.

Practice head(s):

Emilio Beccar Varela; Florencia Rosati

Testimonials

‘Great responsiveness, reuqested information was provided to the point’.

‘Florencia Rosati: understands the needs of the client, provides understanding answers’.

‘Very commercial view of disputes coupled with great expertise and engaging lawyers makes this team unique’.

‘Emilio Beccar Varela is one of the most experienced IP litigators I know in South America. His in depth knowledge and ability to discuss the most complicated matters in an easily understandable manner is rare’.

‘Florencia Rosati is extremely hard working and clients love her!’

Key clients

American Airlines

Samsung Electronics Argentina

JR Simplot Company

WestRock Packaging Systems

Grupo Enjoy

Scania Argentina

Prisma Medios de Pago

Canopy Growth Corporation / Spectrum Cannabis Canada, Tweed, & Ts Brandco

Sergio “Kun” Agüero

Medios y Contenidos Producciones

Work highlights

  • Regular assistance to Samsung Argentina regarding the registration of its trade mark portfolio and on different IP issues, incuding -more recently- advertising issues, terms and conditions for different sweepstakes, the drafting of agreements with influencers, and the drafting of agreements with apps and services providers.
  • Regular assistance to Grupo Enjoy on the registration of its trademark portfolio in Latin America and on different IP issues, such as trade mark opposition procedures, domain names registration and disputes, among others.
  • Regular assistance to corrugated-packaging company WestRock Packaging Systems on the filing, claiming Convention Priority and prosecution of its patents in Argentina.

Brons & Salas

The small but efficient six-strong IP and IT team at Brons & Salas is primarily focused on patent, trade mark and copyright prosecution and litigation - especially in relation to consumer products and the industrial sectors. A partner at the firm for 25 years, veteran practitioner and practice head María José Rodríguez Macías handles the full range of IP matters and is also experienced and active in antitrust work. Recent matters include obtaining a previously rejected trade mark for a major Argentine company, the development of an agreement for trademark coexistence, patent nullity and IP license strategies, and considerable work in relation to advertising and unfair competition. Key support comes from senior associate María Fabiana Fernández, who is responsible for IP litigation and also handles copyright and commercial loyalty matters. However, associate María Rocío Molina moved in house as head of legal at Walmart Argentina in November 2020.

Practice head(s):

María José Rodríguez Macías

Testimonials

The Intellectual property team has professionals who are completely involved in all matters pertaining to their expertise. They know and know each standard and perform truly outstanding analysis when making recommendations. They have a predisposition to work towards the best protection of the company that is truly admirable. They are highly qualified professionals in the field, but they do not lose sight of the business. In addition, they have a network of contacts in all the countries where I have consulted, with whom they work in a coordinated and neat manner.

Both María José Rodriguez Macías and María Fabiana Fernández are excellent professionals. Working with them not only implies having the peace of mind of the quality of the answers, but also knowing that they would monitor each brand, website, contract, etc. very carefully, with a view to the business. They look for valid and economical solutions.’

The lawyers in the intellectual property area carry out a daily monitoring of each trademark that is registered in each country of the world and follow in detail the possible trademark oppositions to be carried out. They have a really full knowledge of the subject and are very good in every way.

Key clients

Grupo Peñaflor

Socorro Medico Vital

Laboratorios Konig

Godrej

Bic France

Mercedes Benz Argentina

Toyota Credit Argentina

Laboratorios Cuenca

Aerolineas Argentinas

Bruchou, Fernández Madero & Lombardi

Full-service firm -and GALA global-advertising-alliance member- Bruchou, Fernández Madero & Lombardi has profoundly renovated its intellectual property offering, establishing a department that covers IP, data privacy, new technologies and legal advertising under the leadership of August-2020 hire of  Dámaso Pardo a former president of the National Institute of Industrial Property (INPI); as such a post might suggest, he has a hugely impressive track-record in the sector, where he is particularly known for handling the full range of contentious matters and also having privacy and internet law expertise. Indeed, the department handles privacy, data protection, telecom, media and new technologies, as well as traditional IP (prosecution, oppositions, due diligence and litigation), and advertising and marketing law – particularly across the banking, insurance, software, and food industries. Additional hires also saw the arrival of senior associate Barbara Hachlovsky, from her own firm; and intermediate Juan Agustin Otero from the Argentine Data Protection Authority. However, former senior associate head of IP, Marcos Santiváñez Vieyra moved to Clarke, Modet & Co in March 2020; and more recently, Paula Fernández Pfizenmaier, who had arrived with Pardo to co-lead the practice, moved in house as head of IP and senior legal manager at Mercado Libre, effective as of September 2021. Since publication, the firm has responded with the November-2021 hire of the experienced Alejandro Barrientos, formerly at his own firm, as a partner of the practice.

Practice head(s):

Dámaso Pardo

Testimonials

The Bruchou team is always available to the different requirements of our company, providing practical and effective solutions. We began to work with Bruchou from the incorporation of Paula Fernandez Pfizenmaier, who has assisted us with trademark issues since the beginning of our company We trust their criteria, their team and we believe that Bruchou is aligned with this way of working.The team with which we interact is very diverse, in terms of gender we see that the majority of people in the team are women.

Presence, efficiency and warmth. Especially in the case of Paula Fernandez Pfizenmaier.

We believe that Bruchou is a first level firm, and we see this reflected in the intellectual property team that assists us as well as in the accounting and administrative areas. In our opinion, it stands out from other firms in terms of its level of excellence in all its areas, both legal and administrative.

Confidence in the good work done. We work with Bruchou via Dámaso Pardo, with whom we are united by years of working together.

The attorneys in the intellectual/industrial property practice have extensive professional experience in this area and a complete mastery of the matter.

It compares favourably with the teams of other firms.

Dámaso Pardo Correa – practice director: involvement, availability and experience.

Paula Fernandez Pfizenmaier – associate: availability, resolution, experience.

Bruchou has brought in former president of INPI, Dámaso Pardo Correa, to its team; he provides valuable knowledge and solutions.

They definitely think outside the box and have a global vision of clients’ needs which makes the difference in their legal advice.

Damaso Pardo’s IP knowledge and background is definitely something to be mentioned. He used to be the President of the National Institute of Industrial Property in Argentina, he has a massive network of contacts and international prestige. He always provides valuable advice.

The firm’s pro bono work is outstanding and has great value when one considers the economic situation faced by Argentina. Bruchou helps and support the community with brilliant projects.

Key clients

Netflix International

Viña Doña Paula

Deutsche Bank

Barrick Gold corporation

Grupo Suramericano de Seguros y Seguros Sura

Brubank

Venable

Eolo Patagonia’s Spirit

Gire Argentina

Molino Chacabuco

Vista Oil and Gas

NBA Properties

Sabrostar Fruit Company

Lagomarsino

Work highlights

  • Assisted Netflix with the negotiation of a Master Service Agreement to be signed with a local agency to comply with local legislation.
  • Assisting Brubank with trademark protection, software acquisition and licensing, as well as general IP matters.
  • Management of  major Ecuadorean banana producer / exporter Sabrostar’s trademark portfolio in Argentina.

Ferrer Reyes, Tellechea & Bouche

Ferrer Reyes, Tellechea & Bouche has experience advising on patent and trade mark law, copyright, and models and designs, in both contentious and non-contentious scenarios. Noteworthy team members include patent specialist Santiago Ferrer Reyes; Julia Elena Tellechea, who has particular strength in trade mark prosecution and defence proceedings; and Diego Bouché Ocampo, who handles trade mark portfolio management.

Mitrani Caballero & Ruiz Moreno Abogados

Mitrani Caballero & Ruiz Moreno Abogados' IP team ‘stands out for its professionalism and excellence’, the practice group providing a broad offering that covers the registration, protection and licensing of patents, trade marks, trade secrets, copyright, software, entertainment content and technology. Complex cross-border issues are a speciality of the team, particularly as regards licensing and litigation matters, but it also provides expert advisory on the differing regulation between jurisdictions regarding the prosecution, protection and enforcement of assets. The multidisciplinary team is led by Ignacio Bérèterbide, who focuses on IP advisory, prosecution and litigation, and transactional work related to patents and intangible assets. Key support comes from senior counsel Manuel Alonso - 'efficient' and quick to respond, 'the strategies he uses to solve contentious issues are very adequate'.

Practice head(s):

Ignacio Bérèterbide

Testimonials

‘They respond quickly, they are very clear and efficient and compared to the teams of other firms, they stand out for their professionalism and excellence’.

‘Manuel Alonso is very efficient, responds quickly and the strategies he uses to solve contentious issues are very adequate’.

‘The strategic contribution in the IP sector that we can obtain from Mitrani is very high and rare in South America. In addition, we not only entrust them with the management in Argentina, but also throughout the continent’.

‘It is very useful to deal with a firm that is able to understand as best as possible what is needed and to dose the interventions also from the economic point of view’.

Key clients

Tenaris

Ternium

Techint

Holcim (Argentina)

ITBA (Instituto Tecnológico de Buenos Aires)

Menoyo

Raízen Combustiveis

Universidad Torcuato Di Tella

HDI Seguros

Paypal

BK Components

Hickies

Marvell International/Marvell Asia

Little Caesar Enterprises

Pirelli

Prometeon Tyre Group

Work highlights

  • Management and administration of Tenaris’s global IP portfolio (including trademarks, domain names, patents, technology, etc.) and general advice and consultancy regarding complex IP matters.
  • Management and administration of Ternium’s global IP portfolio (including trademarks, domain names, technology, etc.) and general advice and consultancy regarding complex IP matters.
  • Advised Hexagon on the acquisition of MDE Network, a recognised Argentine company.

Pérez Alati, Grondona, Benites & Arntsen

The experienced IP practice at Pérez Alati, Grondona, Benites & Arntsen handles a variety of trade mark portfolio matters and IP litigation, particularly in relation to patents. The eight-strong team is also increasingly active advising clients on technology-transfer regulations. A leading name in the area, Fernando Alonso advises and represents local and international clients on matters arising from trade marks, patents, trade names, advertising and privacy law, and in associated litigation. He co-leads the team with younger partner Julio Lago, also a dedicated IP specialist, who represents clients in litigation as well as advising on trade marks, patents, copyrights, anti-piracy campaigns and internet-related topics. Santiago Fiorito completes the team's partner trio; his practice too covers both the litigious and advisory aspects of IP.

Practice head(s):

Fernando Alonso; Julio Lago

Testimonials

Good knowledge of the field, comprehensive advice, agility, good predisposition. Alonso Fernando is the main advisor. María Taquini, Gabriela Fernández, Laura Visaggio, María Boioli, Noelia Tanzola, all very good professionals and collaborators. Flexibility to relate to other studies, good follow-up of issues.

Key clients

Google

Molinos Rio de la Plata

Work highlights

  • Filed a claim with the Argentine domain name registry successfully obtaining the transferral of gmail.com.ar to Google and its registration for the company, putting an end to a ten-year conflict.
  • Filed an interlocutory injunction in the Province of Santa Fe on behalf of brewer CCU, successfully obtaining that an injunction that defendant, Lisofe, immediately cease the use of the trademarks “SANTA FE” and “PATIO CERVECERIA SANTA FE”.
  • Obtained the removal of Molinos Rio de la Plata’s trademark from several websites that erroneously considered that one of the company’s trade marks -“PATITO”- was prohibited by the local FDA.

Richelet & Richelet

IP boutique Richelet & Richelet is well regarded for its litigation expertise, notably regarding IP, data protection and privacy, unfair competition and consumer law matters. In addition, the firm also advises on patent, trade mark and copyright portfolio management. IP prosecution and litigation specialist Ricardo Richelet is the key figure in the team, along with Gastón Richelet, who leads the patent and designs practice.

Practice head(s):

Ricardo Richelet; Gastón Richelet

Bomchil

Bomchil’s diverse experience in the IP space ranges from trade mark portfolio management, protection, registration of trade marks and extrajudicial claims, to copyright, due diligences and drafting agreements. M&A and corporate partner Adrián Furman co-leads the team with senior associate Patricio María Albornoz (‘always attentive‘, ‘very good indeed‘), who has experience advising on the protection of IP assets, alternative dispute resolution, and litigation related to trade marks, patents and copyright.

Practice head(s):

Adrián Furman; Patricio María Albornoz

Testimonials

‘As clients we always feel very well supported by the Bomchil team. I would highlight the commitment and availability to empathize with the client and be open to the search for creative solutions to the different problems that arise’.

‘I highlight the rapid adaptation to the remote work paradigms imposed by the pandemic. At no time did we feel that this situation compromised the quality of the advice we received’.

‘They are very responsive and have achieved some good results for some of our clients. Their advice is clear, concise and accurate and they are willing to give practical advice and recommendations, rather than just options’.

‘Patricio María Albornoz is very good indeed’.

‘They compare favourably with teams from other firms. The team’s attorneys prepare and submit very complete and comprehensive reports related to each matter they handle’.

‘In terms of invoicing and collaboration, they have always been coordinated and efficient in shipping and control’.

‘Patricio María Albornoz is always attentive to each one of the matters that we entrust to him, always with punctuality and knowledge of the subject’.

Key clients

Confederación Sudamericana de Fútbol (CONMEBOL)

HCA

Indian Madero

Entre Ríos Crushing

Oneclick International

Evertec Group

Bigbox

World Vision International

Duty Paid

TVS Motor Company

PepsiCo de Argentina

Pernod Ricard Argentina

Baltasar Bagdassarian

Banco de Servicios Financieros

Biofilm

Both

Camina

Daruma Agro

Farmabelén

Global Agro

Gobierno de la Ciudad de Buenos Aires

Jerónimo María Gallo

Joaquín Figuerola

Manuel Godoy Luque

Marcos Torres Revol

Palermitano Solutions

Santiago Rodolfo Allen

WiseTech Global (Argentina)

Southgame

Tomas Javier Figuerola

Wild Fi Argentina

Oxymoron

CNP Assurances

La Celada

Work highlights

  • Constant monitoring of local websites, social networks and retail sites in order to report and eventually initiate actions against unauthorised use of Ferrari’s trade marks.
  • Advised the Confederación Sudamericana de Fútbol (CONMEBOL) on trade mark protection and other commercial matters, legal advice regarding antipiracy and anti-ambush marketing in major sports events, among other matters.
  • Management of the local and international trademark portfolios of Bigbox, providing advice in general intellectual property matters (such as cease & desist actions), and general protection of the company’s IP portfolio.

Estudio Chaloupka

Boutique firm Estudio Chaloupka focuses exclusively on intellectual property and provides expertise in trade marks, patents, models and industrial designs, copyright, software, domain names, e-commerce, licensing and litigation. The firm ‘regularly provides excellent support and advice during the prosecution of patent applications’, and is also recommended for its ‘good technological tools that simplify the billing and communication task in a timely manner’. Claudia Serritelli ‘masters all aspects of intellectual property and her work and communication with clients and collaborators is excellent’. She co-leads the team with senior associate Olga Maidana, who heads up the trade mark practice both locally and in the Spanish-speaking-world. However, fellow former senior Paula Galván moved to Ojam Bullrich Flanzbaum in Feburary 2021.

Practice head(s):

Claudia Serritelli; Paula Galván; Olga Maidana

Testimonials

‘Chaloupka compares very favourably with teams from other firms. Their lawyers and staff are very attentive, they communicate the information completely and clearly’.

‘They are always ready to clarify the questions of their clients and collaborators’.

‘Chaloupka has good technological tools that simplify the billing and communication task in a timely manner’.

‘Claudia Serritelli is a lawyer who masters all aspects of intellectual property and her work and communication with clients and collaborators is excellent’.

‘Chaloupka is our agent for patent applications in Argentina and Uruguay. They regularly provide excellent support and advice during prosecution of patent applications. I frequently ask questions about patent practice in these jurisdictions, and the attorneys at Estudio Chaloupka provide detailed, helpful answers to my questions’.

‘Most of the professionals I have worked with are women. I work primarily with Claudia Serritelli. She is responsive, helpful, and gracious in our communications’.

‘Very professional, proactive and efficient in the way they manage a dossier’.

Key clients

The Dow Chemical Company

Corteva Agrisciences

Allergan

Japan Tobacco

Cartier International

Mastercard International Incorporated

Schlumberger Technology Corporation

Santander Investment Bank

Banco de la Nación Argentina

GlaxoSmithKline

CrossFit

Philip Morris Products

World Wrestling Entertainment

Ajinomoto Co

Bridgestone/Firestone North American Tire

Brown-Forman Corporation

Claudia Schiffer

Firmenich

International Business Machines Corporation (IBM)

Stella McCartney

The Ritz Hotel

Twitter

Goorin Bros

Work highlights

  • Acted for Broomco in patent litigation against the Argentine PTO over the interpretation of a section of the Argentine patent law.
  • Advised Allergan on different strategies for the defence of the well-known “BOTOX” trade mark, including litigation, mediation and C&D letters aimed at enforcement of trade mark rights.
  • Enforcement of CrossFit’s trademark “CrossFit” against infringers, including litigation, mediation proceedings, C&D letters.

ClarkeModet

Assisting clients through the entire IP life cycle, ClarkeModet handles patent infringement actions, negotiations and a range of non-contentious matters, including drafting non-disclosure agreements, filing, license agreements and technology-transfer contracts. The practice ‘will pro-actively find the right partner for your problem and help you solve it’. In addition, the firm provides clients with the advantage of feet on the ground in seven Latin American countries. IP expert Marcos Santiváñez Vieyra -who arrived from Bruchou, Fernández Madero & Lombardi in March 2020- co-leads the team in conjunction with legal director Maria Najera, who focuses on trade mark issues, copyright, internet domain names, patents and other IP rights. However, experienced semi-senior Milena Badalamenti left for Ojam Bullrich Flanzbaum in December 2020.

Practice head(s):

Marcos Santivañez Vieyra; Maria Najera

Testimonials

‘Clarke Modet will never declare itself not competent for your request. They will pro-actively find the right partner within Clarke Modet for your problem and help you solve it’.

‘Unlike other law firms Clarke Modet introduced a key account manager (a lawyer) very early. This person is always there for you in case you do not know who to contact within Clarke Modet. That does not mean that any contact to Clarke Modet is through this person. But there are often cross-border cases or cases you never had before. And it is good to know that you can contact your key account manager with any matter, and they will support you immediately’.

‘Silvina Corazza from the Argentine office really understands your business. It is much easier to handle trade marks cases when your lawyer knows your business very well and has a natural feeling about which cases to pick up and how to handle them. Silvina does have all of this’.

Key clients

HSBC Bank Argentina

Helacor

American Eagle Outfitters

BMW (Bayerische Motoren Werke)

Fecovita Coop

Boardriders Group of Brands

Work highlights

  • Trade mark and copyright advice for HSBC.
  • Advised Helacor in trade mark matters; transfer of technology.
  • Assist Fecovita Coop with trade mark and contractual matters all over the world.

Hausheer Belgrano & Fernández

Known for its industrial and intellectual property expertise, Hausheer Belgrano & Fernández advises on a range of trade mark, patent, copyright and domain name matters, and houses particular experience in the life science, financial services and entertainment sectors. The key names in the practice are trade mark, copyright and patent specialist Graciela Pérez de Inzaurraga and Carolina Fernandez, who focuses on trade mark issues.

Litvin Marzorati Legales

The ‘perfect combination of knowledge and practicality’, Litvin Marzorati Legales specialises in intellectual property and technology law and is best known for drafting and protecting trade marks, as well as advising on M&A due diligence in relation to IP rights. The team is well regarded (‘one of the benchmarks in IP in Argentina’), with one client noting that ‘what makes them unique is their professionalism, excellence and the technology they use to always be aware of our portfolio of assets’. An ‘expert in the international marketMelisa Litvin has over 20 years' IP experience; highly regarded by clients, she co-leads the team with commercial partner Osvaldo Jorge Marzorati and IP litigator Antonio Lopez Forastier, who -located in Misiones- plays a key role in facilitating the firm's connections with the Brazilian market.

Practice head(s):

Melisa Litvin; Osvaldo Jorge Marzorati; Antonio Lopez Forastier

Testimonials

‘It’s excellent. Constantly innovate with technology. Always ready to listen to customers’.

‘Melisa Litvin is a woman and she leads a team with people from different cultures. She always fights for equality, not just gender’.

‘They listen to the customer’s needs and act accordingly. They constantly innovate. They developed the latest technology available and it makes us feel very cared for’.

‘One of the benchmarks in IP in Argentina, without a doubt recommended’.

‘Melisa Litvin is intelligent, witty, clever and with great professionalism, which makes a very interesting combo that is important to highlight’.

‘The advice and quality of the services are helpful, responsible, clarify doubts immediately, and make for an excellent team’.

‘Top notch IP firm in Argentina. The perfect combination of knowledge and practicality. They do a great job, at great prices, are timely and responsive’.

‘Melisa Litvin is marvellous. She knows the laws and how to analyze a situation and advise accordingly. She is also very responsive’.

Key clients

Buldey Company (Argentina)

St, Mitchel

Tropea

VIA Bariloche

LBMA

Asociación De Fútbol Argentino (AFA)

Buckman Laboratories

Somos Next/ Somos TV

Garlock Pipeline Technologies

Industrial sealing products

Chatteau La Coste In Provence

SNCF (France)

Eriochem Laboratories

Laboratories Lanpharm

Joyeria Jean Pierre

Wirecard

Air New Zealand

Autocad

Sbarro Franchise

GW Pharma

AADESA

Isabel

G Gummi

Myriad International

Royal Gold

Infinite Peripherals (US)

Zhejang Chint Electrics