Firms To Watch: Intellectual property

With its September 2023 absorbtion of IP boutique Castrillo & Asociados, and concomitant appointment of Carlos Castrillo as practice head, Zang, Bergel & Viñes Abogados (which already had strength in the biotech and plant variety segments) has very much put itself on the map for IP matters in the Argentine market.

Intellectual property in Argentina

Marval O’Farrell Mairal

Marval O’Farrell Mairal is the "go-to" practice for all transactional, contentious and tax-related IP matters. Having started out as an IP boutique before growing into a dominant full service operator, the firm boasts a formidable practice of more than 40 dedicated IP lawyers who handle the gamut of IP work - ranging from local patent, trade mark and copyright litigation and enforcement, to handling IP prosecution and portfolio management for clients across Latin America and the Caribbean. The practice is also able to draw on expertise from other departments of the firm, most notably in the area of criminal law, and offers clients extensive expertise in patent applications and  trade mark prosecution too. The team’s enforcement unit, which deals with damages arising from counterfeiting activities, is another differentiator. The practice calls on a deep pool of senior talent that includes Iris Quadrio, who supports domestic and foreign clients across a range of IP matters; trade mark expert Sergio Ellmann; patent litigation and filing expert Martín Bensadon; and IP litigation and anti-counterfeiting veteran Gustavo Giay. A strong cohort of younger partners provides further bench strength and includes Ignacio Sánchez Echagüe (patents); IP litigator Martín Chajchir; Juan M López Mañan (trade marks and domain names); Cristian D Bittel (patent prosecution – particularly for pharma, biotech and agribusiness clients); and Diego Fernández (IP transactional matters and IT and privacy related advisory), along with Andrés O’Farrell (criminal litigation, enforcement and anti-counterfeiting) and Eugenio Hoss (patents). Manuela Adrogue, who covers IT, data protection, privacy and IP asset transactions, is the key contact at associate level.

Practice head(s):

Iris Quadrio; Sergio Ellmann; Martín Bensadon; Gustavo Giay


Testimonials

They always get the job done and are easy to work with.

Juan López Mañán is smart and diligent. A pleasure to work with.

The team is extremely strategic and responsive.

The team is very strong and capable. They have a thorough knowledge of the subject and know how to work in the Argentine IP ecosystem. Compared to other law firms, it is one of the most solid.

Key clients

Gilead Pharmasset


Millennium Pharmaceuticals


Eli Lilly and Company


Pfizer


Bayer AG


Actelion


The Coca-Cola Company


AstraZeneca


Mercadolibre


Imagen Satelital


Work highlights


  • Successfully representing several pharmaceutical clients in the complex issue of obtaining preliminary injunctions for patents.
  • Supported Corteva in regional prosecution of its most important products, allowing the client to have consistency throughout the Latin America region while gaining efficiency and cost reductions in the management of its patent portfolio.
  • Assisting Monsanto–Bayer in a case against the Argentine PTO involving the rejection of a patent application related to one of its most important commercial products.

Berton Moreno IP Law

Berton Moreno IP Law’s multi-disciplinary team is best known for advising entrepreneurs and start-ups on the protection of intangible assets and assisting with the launch of products and services that have a significant IP component. The practice’s team combines lawyers and patent-and-trade-mark agents with substantial expertise in prosecuting, protecting and enforcing IP rights against infringing parties, either via administrative procedures or judicial litigation. The team operates across a range of sectors, including household products, gaming, communication, technology, cosmetics, alcohol, entertainment and clothing. Experienced IP and patent prosecution lawyer Alberto Berton-Moreno Jr leads the practice alongside the portfolio management and protection-focused Juan Berton Moreno, and patent prosecution specialist Ricardo Amigo. Veteran litigation expert Enrique Gatti is another key senior figure.

Practice head(s):

Alberto Berton-Moreno, Jr.; Juan Berton Moreno; Ricardo Amigo


Key clients

Anheuser-Busch InBev / Cervecería y Maltería Quilmes


FIFA


Cisco Systems


Intel Corporation


Nintendo Of America


Supreme


Discovery Communications


Sony Play Station


Club Atletico Boca Juniors


Oracle


World Rugby


Work highlights


  • Advised Universal Assistance on a domain name dispute against “universalassistance.com”, which infringed its intellectual property rights.
     
  • Assisted SanCor with obtaining recognition of its prior use of the indications of origin “Fontina” and “Parmesao” before the Brazilian Ministry of Agriculture, in the context of the UE-Mercosur agreement on indications of origin.
  • Advised Alejandro Candioti on the risks of using Diego Maradona’s name and image for a gastronomic venture.

Bruchou & Funes de Rioja

Bruchou & Funes de Rioja brings together a multidisciplinary team of lawyers, engineers, chemists and trade mark agents to support local and international clients on a range of patent, trade mark, personal data protection, technology transfer and biotechnology matters. The practice is known for pulling together expertise across intellectual property, data privacy, new technology and advertising law, with trade mark prosecution and advice to start-ups particularly active areas. IP veteran Dámaso Pardo has more than three decades’ experience in the sector and maintains a practice that covers trade marks, patents, advertising and marketing law; he co-leads the team alongside established IP lawyer Alejandro Barrientos, who has a particular focus on life science and patent-related matters (and has also practiced in the US and Colombia). Key support is provided by semi-senior associate Franco Raffinetti, whose practice similarly encompasses IP, privacy, new technologies and advertising matters.

Practice head(s):

Dámaso Pardo; Alejandro Barrientos


Testimonials

Alejandro Barrientos is a key part of the team that has supported us throughout the past year to carry out one of our most ambitious projects.

Bruchou & Funes de Roja is one of our trusted partners. We would recommend their services without hesitation. Professionalism and efficiency are the key words that define their day-to-day practice. Their holistic set of skills is a valuable asset.  You can rely on them for any IP matters.

We have worked with Damaso Pardo on several cases relating to IP rights. He has an immediate and clear understanding of complex situation when it comes to infringement and cross boarder measures. We strongly recommend Damaso and his team. Their responsiveness is particularly appreciated.

I highly recommend the law firm Bruchou due to its highly skilled and specialised team – it provides legal excellence in intellectual property. Their professionals are experienced and dedicated lawyers who are passionate about achieving the best outcomes for their clients. They possess deep legal knowledge and strategic insight that allows them to tackle complex challenges and find effective solutions.

Bruchou’s team stands out for its personalised and dedicated client service. Their team is accessible, helpful, and committed to understanding the individual needs of each client. Their professional ethics, integrity, and professionalism are highly valued. I would recommend partners Alejandro Barrientos and Dámaso Pardo.’

Key clients

Grupo Werthein/Vrio Corp


Viña Doña Paula


Bruinvest


Digital House


Bimba y Lola


Grupo Sura


Travelx


Vista Oil & Gas


Univision


Prisma Medios De Pago


Work highlights


  • Assisting Grupo Werthein with the legal analysis of the main IP assets, contractual and data privacy matters involved in the acquisition of Vrio Corp from AT&T.
  • Assisted TravelX with the misuse of the NFTicket trade mark in social media; and ongoing advice to the company on all matters relating to protection of personal data that arise when entering agreements with customers.
  • Assisting Bruinvest with trade mark protection, and software acquisition and licensing, as well as general IP matters.

G. Breuer

IP boutique G. Breuer handles the registration, enforcement, protection and monitoring of patents and trade marks for corporates and individuals. The 13-strong legal team has a certain focus on the IP subset of industrial property and is backed by an in-house technical team composed of chemical and industrial engineers, and a physicist. A deep bench of senior figures includes IP veteran Alejandro Breuer Moreno who brings more than thirty years' experience to the table; Jorge Otamendi also a long-renowned figure in the IP sector; along with contentious IP specialist Pedro C Breuer Moreno and Alberto Villegas (patent and trade mark litigation, mediations and customs enforcement, along with licensing and competition matters), both of whom are also deeply experienced practitioners. Younger partners Alfonso Campos Carles (industrial property, copyright law, unfair competition and technology and privacy), and trade mark specialist Agustina Martínez Estrada are also key team members.

Noetinger & Armando

Noetinger & Armando supports clients across a range of trade mark, patent, copyright and industrial design matters, with its expertise in the patent segment particularly noted and sought out by companies in the pharmaceutical, life sciences, biotech, agribusiness and industrial sectors. In the trade mark space the team has a solid track record on the registration, protection, defence and management of portfolios, and is also recommended for contentious matters, disputes and complex IP work. The practice is jointly-led a group of four partners: standout industrial and intellectual property lawyer Fernando Noetinger; IP defence and licensing specialist Pablo Armando; patent specialist Matías Noetinger, who leads on patents, trade marks and copyright; and biochemist Mariana Bullrich, who is focused on drafting and filing patent applications. Litigation and class action lawyer Miguel Armando is another key senior figure.

Practice head(s):

Fernando Noetinger; Mariana Bullrich; Matías Noetinger; Pablo Armando


Testimonials

Pablo Armando stands out for his knowledge of the field.

Matías Noetinger, Pablo Armando and Silvina Gamallo do an extraordinary job every day. They are quick to respond and always send detailed emails.

We have been working with Noetinger & Armando for many years and their services are excellent. The firm has very dynamic and professional lawyers who always offer good opinions and suggestions. They handle brand, patent and technology issues perfectly. Highly recommended.

Work highlights


  • Advised Hexagon after several IP infringements were discovered relating to unauthorised downloads and and unauthorised use of proprietary software.
  • Assisted Ecofold with patent drafting and filing across multiple jurisdictions.
  • Assisted Proinvet Innovations with the filing and prosecution of a patent for a new bovine reproductive treatment.

Ojam Bullrich Flanzbaum

Specialist IP boutique Ojam Bullrich Flanzbaum has extensive experience prosecuting, protecting and enforcing IP rights, and also provides start-ups with specific guidance on intangible assets - such as assisting clients identify suitable brand names for projects. The firm advises companies across a range of industries, with its work in media and technology particularly prominent. Highly respected IP lawyer Juan Carlos Ojam, who has advised a global client base on the creation, protection, defence and maximisation of IP rights for more than three decades, co-leads the practice alongside the ‘extraordinarily diligentRaquel Flanzbaum, who is known for securing expedient pre-judicial dispute resolution in IP prosecution and litigation matters; and Mercedes Bullrich (‘competent, proactive, dedicated’), who handles trade mark availability searches and monitoring, legal opinions, prosecution and patents. The senior team is flanked by up-and-coming partners Camila Sirianni, who focuses on disputes and litigation; and Mariel Chichisola, the head of the firm’s unit specialised in advising entrepreneurs and start-ups. Belen Recchini, Paula Galván and Paula Caraffa Morando provide associate level back-up. Former practice head María Luisa Santa María left the firm in December 2022. Since publication, Galván has been promoted to the partnership - effective as of December 2023.

Practice head(s):

Juan Carlos Ojam; Mercedes Bullrich; Raquel Flanzbaum


Testimonials

I am working with OJB on various trademark matters in Argentina and have worked with the founders of this firm since a long time. We are using the firm for trade mark filings and oppositions. They are very concise and clear in their reporting and communication and client focused. They are pro active. Great diverse firm with many female partners. The team has worked together for a very long time and delivers great team work.

We mainly work with Raquel Flanzbaum and Mercedes Bullrich, both great trademark lawyers and very personable and friendly co-operation.

Ojam Bullrich Flanzbaum is distinctive in many ways due to the out-of-the-box thinkers who contribute to their strategies.’

Key clients

Nike Innovate


Warner Bros Entertainment


Meta Platforms


Sandvik


Instagram


Starbucks


Apple


Amazon


Pernod Ricard


Maestri Gelatieri Italiani


PayPal


Netflix


All Star


JD Sports


Transport for London


ADM


Televisa – Univision


Work highlights


  • Successfully supported Nike Innovate to obtain registration of the Jordan trade mark in Argentina.
  • Enforced the exclusive rights of Warner Bros to the Yosemite Sam character.
  • Successfully negotiated the withdrawal of various infringing trade mark applications on behalf of Meta Platforms.

Palacio & Asociados

IP boutique Palacio & Asociados is known for its specialist expertise across trade mark, patent prosecution and IP litigation matters, and takes on work for domestic and international clients across a range of sectors, with technology, consumer brands, pharmaceuticals and the automotive industry particularly prominent. Clients highlight the firm’s capability across prosecution, enforcement, litigation and anti-counterfeiting; while trade mark inception, application filing and registration are also a core part of the practice group's day-to-day activity. Veteran IP specialist Hector Palacio co-leads the team alongside Diego Palacio, who handles a wide range of trade mark and patent matters; IP, trademark and litigation specialist Mingo Palacio; and Mercedes Durlach, a patent and trade mark agent with extensive IP, trade mark and copyright law experience.

Practice head(s):

Hector Palacio; Mingo Palacio; Diego Palacio; Mercedes Durlach


Testimonials

The Palacio & Asociados team is multidisciplinary and responds with the utmost diligence and speed to any query or matter that we have entrusted to them. The quality of its management is undoubtedly one of its strong points.

Mingo Palacio has extensive experience in patent matters, while Diego Palacio has proven to have a very studious experience in trade mark matters.

There are two main issues why my (foreign) team likes to work with the colleagues at Palacios. The first is their understanding of the Brazilian market and the Brazilian clientele. Secondly is a degree of flexibility in what concerns the professional fees. In my opinion, this is a huge differrence in connection with other colleagues from Argentina, because it makes our work much easier.

Key clients

AMC Network Entertainment


Lotus Cars


Metallica


Societe Pour L’œuvre Et La Mémoire D’Antoine de Saint Exupery – Succession de Saint Exupery


General Cable Technologies Corporation


CeskáFilharmonie


Kenneth Cole Productions


Huobi & Coinhub


Shenzhen Mindray Bio-Medical Electronics


Great Wall Motor Company


Alcoa Aluminio


Stiching Greenpeace Council


Assa Abloy


Sany Group


Kia Motors


ITV Studios Netherlands


Indian Motorcycle International


Laboratorios Vannier


W .Dollken & Co


Schaeffler Group USA


Citizen Tokei Kabushiki Kaisha


Lux Risland Branding


Fender Musical Instruments


Monster Energy Company


Danisco


Absolut


Discovery Communications


Fédération Française de Rugby


Fila Luxembourg


KLM Royal Dutch Airlines


Sonia Rykiel


University of Buenos Aires


Everlast


China Southern Air Holding Company


Zoom Video Communications


Work highlights


  • Handling a trademark portfolio of 400 trade marks for Samsung, covering prosecution, oppositions and trade mark watch.
  • Manage a large trade mark portfolio for Heineken Brouweijen, as well as performing the corresponding brand protection in Argentina.
  • Advising Harley Davidson on the trade mark prosecution of a portfolio of 120 trade marks, including oppositions; also assisted Harley Davidson to enforce its trade marks against a number of different infringers throughout the country.

Richelet & Richelet

Richelet & Richelet is one of the oldest specialist IP law firms in Argentina and focuses on intellectual property protection, patent and trade mark filings, and litigation and patent prosecution. Patent filings in the electronics segment and freedom-to-operate (FTO) searches have been particularly active areas for the practice, which serves an international client base that extends across the Americas, Europe and Asia, and handles matters from a range of sectors, including apparel, pharmaceuticals, chemicals (& agrochemicals), sport, consumer goods and the automotive industry. Gastón Richelet advises primarily on patent prosecution and contentious IP issues, and was recently elected as president of Argentina’s industrial property agents association ( (AAAPI). The ‘highly reliable’ and ‘consistently clearRicardo Richelet specialises in trade mark prosecution and on all aspects of litigation and enforcement of rights.

Practice head(s):

Gastón Richelet; Ricardo Richelet


Testimonials

Highly reliable. Consistently clear and efficient service.

One of the best practices I know in patent matters. They are at the highest level in Argentina. Ricardo Richelet and Gastón Richelet, the two brothers, have numerous skills and lead their teams very well.

Highly reliable. Consistently clear and efficient service. I’d recommend Ricardo Richelet.

Key clients

Sumitomo Chemical Company


Takeda Pharmaceutical Company


Genentech


Honda Motor


Fifa


Compagnie Gervais Danone


Caterpillar


NTT Docomo


McCain Foods


Bridgestone


Xiaomi


The Clorox Company


Panasonic


Work highlights


  • Advising multiple pharmaceutical and biotech clients in appeals against patent rejections based on a Joint Ministerial Resolution that limits the patentability of incremental inventions.
  • Advising Swiss Medical on a series of cases to stop and remove the misuse of its trade marks and trade names online and on social media.
  • Assisted lithium mining company Allkem with a matter involving a third party that applied for and misappropriated a large number of marks used by the client, including its trade name.

Allende & Brea

Allende & Brea is best known for counselling technology and internet companies on the full suite of IP services, but also advises clients from a range of other sectors. The team handles IP prosecution, contracting, licensing, copyright, domain names, internet and entertainment law, along with IP litigation on trade mark oppositions, patent and design infringement and breach of IP contracts. A certain orientation towards the technology sector gives the practice particular strength in relation to software matters, database law, data protection, privacy and computer contracts. Practice head Pablo Palazzi stands out for his expertise in IP and internet law, including data protection and outsourcing. Senior associate Carlos Octavio Mitelman, who joined the firm in 2022, is a key contact on prosecution and litigation matters.

 

Practice head(s):

Pablo Palazzi


Key clients

Facebook / Meta


LinkedIn


Snapchat


WhatsApp


Instagram


Yelp


Mastercard International


The Pokemon Company International


Unilever


Equifax


John Bean Technologies


Libra Association


Spotify


Kwai


Amazon


Apple


Work highlights


  • Registration and enforcement of Facebook trade marks; successfully objecting to numerous third parties trade mark applications containing Facebook’s “F” logo.
  • Trade mark registration and enforcement for Instagram; objected to use and registration of over 60 trade mark applications containing “INSTA” plus a generic term or a generic term plus “GRAM”.
  • Successfully objected to numerous third party trade mark applications containing Instagram’s camera glyph logo.

Baker McKenzie

Trade mark prosecution and enforcement is a strong area for the ‘very efficient and highly trainedBaker McKenzie team, which also handles patents, utility models, industrial models and designs, copyright and domain names, and also handle issues related to rights' collecting societies. The consumer goods, retail and healthcare sectors are among the practice’s most active sectors. Clients single out practice head Bernard Malone - a well known figure in the IP sphere - for his ‘knowledge of intellectual property matters’. Key associate support is provided by semi-senior Ana Paula Gallardo.

Practice head(s):

Bernard Malone


Testimonials

The team is agile and they offer timely information and opinion. The approach different situations practically.

The lawyers on the team know the client, know the business and the legal context. They can be contacted quickly.’

A very efficient and highly trained team. They manage multinational brand portfolios using the most developed platforms in the market.

Key clients

Swarovski


Schlumberger Technology Corporation


Honeywell International


Caterpillar


3M Company


Medtronic


Yamaha Hatsudoki Kabushiki Kaisha


Victoria’s Secret Stores Brand Management


Williams-Sonoma


Citigroup


Nissan Jidosha Kabushiki Kaisha


Vodafone Group


Columbia Sportswear Company


Ecolab


Enterprise Holdings


Bausch & Lomb


Alltech


Work highlights


  • Advised Instromet who filed a preliminary injunction seeking cease of use of the trade mark “INSTROMET” as said mark was registered before the TMO in their name.
  • Advised Bausch & Lomb on a counterclaim against an injunction initiated to stop the company selling contact lenses acquired from the counterparty.
  • The firm works with the Argentine Customs’ service on behalf of a range of clients to monitor for the entrance of infringing products into the country.

Beccar Varela

Beccar Varela offers a one-stop shop for all IP issues and prides itself on providing support beyond the traditional patent and trade mark prosecution disciplines. Strategic advice related to the protection, ownership, and enforcement of all kinds of IP rights is a key focus area for the practice group, which also handles contract negotiation and drafting, as as well as coordinating patent and trade mark prosecution. The team is co-led by Emilio Beccar Varela, who complements his IP practice with deep expertise in media, entertainment, telecoms and technology; and well-reviewed IP all-rounder Florencia Rosati, who is a stand-out trade mark, patents and copyright law litigator.

Practice head(s):

Emilio Beccar Varela; Florencia Rosati


Testimonials

The team at Beccar Varela has been providing us with stellar IP representation for over five years. They are always responsive to our needs and proactive in developing solutions to any challenges that arise during the trademark process.

They genuinely care about our organisation’s mission and are always available to brainstorm our IP strategy within the country. The entire team deserves recognition, and we especially appreciate Florencia Rosati’s leadership in supporting our needs.

Beccar Varela is a modern and highly competent law firm. The firm’s staff is diverse and we were successfully represented by a team of male and female lawyers. Beccar Varela has international experience and can easily bridge any cultural differences. Their understanding of Argentina and the legal challenges that exist there is profound.’

Emilio Beccar Vareal stands out with his very extensive knowledge and long experience. He can also put together a team that meets the customer’s and the situation’s requirements.

Key clients

UPL – Advanta


Samsung Electronics Argentina


Grupo Biotoscana


99 Tecnologia


JR Simplot Company


WestRock Packaging Systems


Avon


Grupo Enjoy


Canopy Growth Corporation/Spectrum Cannabis Canada


Global Citizen


Work highlights


  • Advised Samsung Electronics on intellectual property rights collecting societies; terms and conditions for different sweepstakes; and the drafting of agreements with influencers, apps and services providers.
  • Regularly assistance to Grupo Biotoscana on different IP issues, including the prosecution and custody of its trade mark registrations in Argentina, Latin America, and Europe.
  • Assist JR Simplot Company with the registration and maintenance of its trade mark and domain name portfolio, as well as with different IP issues in Argentina and abroad.

Ferrer Reyes, Tellechea & Bouche

IP boutique Ferrer Reyes, Tellechea & Bouche advises clients on a broad range of IP matters, including patents, trade marks, and models and designs. The firm also handles contentious matters, with expertise in IP-related litigation and anti-counterfeiting. Key senior partner names include Santiago Ferrer Reyes, an expert in internet IP issues and anti-counterfeiting; trade mark prosecution and defence specialist Julia Elena Tellechea; trade mark portfolio management expert Diego Bouché and Laura Plavnick, who is noted for her litigation track record.

Mitrani Caballero & Ruiz Moreno Abogados

Clients call on the ‘very attentive and always helpful’ IP practice at Mitrani Caballero & Ruiz Moreno Abogados for expert advice on the registration, protection and licensing of patents, trade marks, trade secrets and copyright, as well as regarding software, entertainment-content and technology-related matters. While handling the full scope of IP work, the practice has a particular focus on the coordination of complex cross-border licensing and litigation cases. IP due diligence in M&A scenarios, and contract drafting and negotiation are also covered. Practice head Ignacio Bérèterbide specialises in IP prosecution and litigation, and is praised by clients for his ‘professional rigour’. Key support is provided by senior counsel Manuel Alonso (trade mark and copyright protection, license agreements, pre-registration analysis, registered trade, and copyright litigation); and senior associate María Luz Nuñez (litigation, patents and trademarks infringements and copyright protection. Former senior associate Rita Colombo left the firm in February 2023.

Practice head(s):

Ignacio Bérèterbide


Testimonials

Very attentive and always helpful. They are not expensive and they certainly add value to every activity.

They provide high-value strategic advice.

The team does rigorous research on IP topics and they generate different options of clients to consider.

Beyond his professional rigour, Ignacio Bereterbide seeks to understand the client’s needs, showing an empathy that is not easy to achieve with other professionals.

It is a multidisciplinary and proactive team, with a lot of experience in the sector. They anticipate needs. Ready to meet the company’s requirements at all times.

Key clients

Tenaris


Ternium


Techint


Fundación Campana


Holcim


ITBA (Instituto Tecnológico de Buenos Aires)


Menoyo


Raízen Combustiveis


Digirodeo


Universidad Torcuato Di Tella


HDI Seguros


Paypal


BK Components


Hickies


Marvell International


Little Caesar Enterprises


Pirelli


Prometeon Tyre Group


Ripio


OVH SAS


Whyline


Parmalat


Lactalis Brazil


Citizen


Bulova


Oleiros (Local Lo Jack)


Work highlights


  • Advised Ternium and its affiliates on several R&D projects globally, to ensure adequate IP protection of their innovative results.
  • Advising Tenaris Connections and its affiliates regarding sophisticated and complex IP transactions such as those involving global licensing schemes, R&D activities and cross-border operations.
  • Provided legal support to Ripio regarding the restructuring of its global IP portfolio, with aspecial focus on relevant assets in Latin America.

Pérez Alati, Grondona, Benites & Arntsen

Multinational consumer, food, energy and technology clients turn to Pérez Alati, Grondona, Benites & Arntsen to handle their trade mark portfolios. The firm is particularly noted for the strength of its patent litigation offering and expertise on new technology transfer legislation. The practice is co-led by the ‘collaborativeFernando Alonso, who litigates on trade marks, patents and trade names, and also handles advertising and privacy law matters; and IP expert Julio Lago. Completing the partner-level group, Santiago Fiorito handles a range of advisory and litigation work related to trade marks, patents, advertising, copyright, technology law and trade secrets.

Practice head(s):

Fernando Alonso; Julio Lago


Testimonials

We see good understanding between team members. Quick to answer questions.

Fernando Alonso is collaborative and has good knowledge on the subject.

Key clients

Grupo Cepas


Netflix


Red Bull


Work highlights


  • Assisting Grupo Cepas with the management of its IP portfolio, including prosecution and litigation related to its more than 1,000 trademark registrations.
  • Handled a successful negotiation with the Collective Rights Management Societies for Netflix.
  • Acted for Red Bull in multiple negotiations, taking active measures to have third party companies cease in the use of the format created by Red Bull called “Batalla de Gallos”, which involves a rap and singing improvisation competition.

Bomchil

Bomchil counsels local and international clients from a wide range of industries on trade mark registration, protection and portfolio management; cease-and-desist actions; extra-judicial claims; alternative dispute resolution and IP due diligence. Well known corporate and M&A partner Adrián Furman co-leads the practice alongside IP-focused senior associate Patricio María Albornoz.

Practice head(s):

Adrián Furman; Patricio María Albornoz


Testimonials

They are very responsive and clear in their advice, and great to work with. Clear knowledge of the relevant law and practice, and able to manage expectations of a case’s progress given the challenges of delays at the local registry. Patircio Albornoz is the name to note.

Key clients

TVS Motor Company


SUOL Technologies


Confederación Sudamericana de Fútbol (CONMEBOL)


Genomma Lab Internacional


Bigbox


HCA


Ferrari


Santiago Mediano Abogados


Arochi & Lindner (México)


CNP Assurances Compañía de Seguros


La Celada


Work highlights


  • Advised TVS Motor Company on the filing of various trade mark applications and brand coexistence agreement negotiations.
  • Advised South America’s football governing body – Confederación Sudamericana de Fútbol – on anti-piracy and anti-ambush marketing in major sports events.
  • Manging Genomma Lab Internacional’s local IP portfolio, involving advice on general IP matters such as cease-and-desist actions, and general protection of the client’s IP portfolio.

Brons & Salas

The Brons & Salas IP team is closely integrated with the firm’s technology practice and takes a multi-disciplinary approach to IP matters. The team covers patent, trade marks, internet-related matters, and copyright prosecution and litigation work, with the consumer products and industrials sectors particularly active areas. Practice head María José Rodríguez Macías manages global trade mark and patent portfolios for local and foreign clients, and is also strong in the areas of anti-trust and technology.

Practice head(s):

María José Rodríguez Macias


Testimonials

An innovative team, which remains at the forefront of the field.

María Jose Macías delivers very good service and is highly experienced and always available.

Honest and reliable.

Estudio Chaloupka

IP boutique Estudio Chaloupka is recognised for the depth of its patent litigation and infringement practice, and also demonstrates particular expertise in software, domain name and e-commerce IP matters. More generally, the firm handles trade mark, patent, industrial design and copyright work, as well as IP management and patent prosecution and litigation. Patent and trade mark agent duo Claudia Serritelli and Olga Maidana led the team.

Practice head(s):

Claudia Serritelli; Olga Maidana


ClarkeModet

Specialist legal and consulting firm ClarkeModet provides a full-service IP offering to multinationals and local clients that includes legal, technical and consultancy advice. The firm covers the registration of patents, trade marks, designs, domains, and copyright; defends IP rights before national and international government agencies: and provides various other services to assist clients protect trade secrets and monetise intangible assets. The practice has gone through a period of leadership transition with the departure of managing director Diego Leandro Izón leading to the January 2023 arrival of experienced IP lawyer María Luisa Santa María -formerly a partner at Ojam Bullrich Flanzbaum- to become the firm’s first female country managing director. Legal services and trade mark director, Marcos Santiváñez Vieyra - whose practice covers corporate, contractual and contentious IP matters - is another key senior name; as is María Cecilia Aloise, who heads up the inventions department and advises on the acquisition, protection, administration and commercial exploitation of IP assets.

Practice head(s):

María Luisa Santa María; Marcos Santiváñez Vieyra; Maria Cecilia Aloise


Key clients

BMW


Haliburton Energy Services


BBVA Argentina


HSBC Argentina


Fecovita


Grupo Avinea


Goiar


Anaqua


Talleres Metalúrgicos Crucianelli


Work highlights


  • Advised Hyatt on making an objection and drafting a cease-and-desist letter to applicants applying for an existing Hyatt trade mark.
  • Advised Samconsult on the filing of oppositions to various trade mark applications.
  • Assisting BMW with trademark matters on a daily basis.

Hausheer Belgrano & Fernández

Hausheer Belgrano & Fernández is a well-known IP boutique that covers a variety of trade mark, patent, copyright and domain name matters, with the life sciences, financial services and entertainment industries among its most active sector verticals. Registered IP agent Graciela De Inzaurraga has extensive trade mark, copyright and patent experience, while chartered trade mark and patent agent Carolina Fernandez counsels clients on trade mark clearance, prosecution, protection strategies, opposition and enforcement proceedings.

Litvin Marzorati Legales

IP-focused boutique Litvin Marzorati Legales advises clients on trade marks, patents, trade secrets, e-commerce, copyright, unfair competition, franchising, domain names and litigation. The team is particularly noted for its expertise in patent, industrial design and copyright issues, as well as software and data protection related work. Prominent IP practitioner Melisa Litvin co-leads the team alongside vastly experienced arbitration, distribution law and contractual expert Osvaldo Jorge Marzorati. Disputes specialist Antonio Lopez Forastier provides further senior level input.

Practice head(s):

Melisa Litvin; Osvaldo Jorge Marzoratu; Antonio Lopez Forastier


Testimonials

A robust team, which always responds on time, with clear and precise answers on IP issues in Argentina. The team is always willing to collaborate.

Melisa Litvin is a professional with in-depth knowledge of IP law in Argentina. She delivers great results when it comes to prosecution and litigation issues.

The entire Litvin Marzorati Legales team is fantastic. They are prompt, diligent and priced to please.

Key clients

Buldey Company


Rita Lopez Forastier


Tropea


VIA Bariloche


LBMA


Asociación De Fútbol Argentino (AFA)


Buckman Laboratories


Somos Next / Somos TV


Garlock Pipeline Technologies


Liam Cunnigham


Nubeliu- Rodrigo Benzaquen


Eriochem Laboratories


Laboratories Lanpharm


Joyeria Jean Pierre


Wirecard


Air New Zealand


Autocad


Sbarro Franchise


Work highlights


  • Advised AADESA on the negotiation of a coexistence agreement, as well managing the client’s portfolio and filing new trade marks.
  • Defended Tropea against Nicole Lee, an American company that initiated a legal action against the client in Argentina because of its alleged use of products that were in conflict with Nicole Lee IP rights.
  • Leading legal action to stop the misuse of registered trade marks held by Dr Alberto Cormillot.