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ARTICLE · 30 AUGUST 2023

Unlocking The Secrets Of Hyperdynamic Pricing

AlixPartners Asia LLC
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Last month, as summer travel season heated up, our Global Head of AI and Data, Angela Zutavern, was interviewed on NBC's The Today Show on the use of AI and "hyperdynamic pricing...

United StatesTechnology
Angela Zutavern
Angela Zutavern
Peter Baquero
Peter Baquero
Jeremy Lehman
Jeremy Lehman
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How the travel industry uses AI and how consumers can benefit

Last month, as summer travel season heated up, our Global Head of AI and Data, Angela Zutavern, was interviewed on NBC's The Today Show on the use of AI and "hyperdynamic pricing" in the travel industry. In this segment, Angela shared AlixPartners' analysis of hyperdynamic pricing in the U.S. airline and hotel industry, uncovering common pricing patterns that attentive consumers can use to get the best deals.

Hyperdynamic pricing

Hyperdynamic pricing is an AI-driven pricing strategy that companies use to adjust prices, based on real-time market conditions. The strategy relies on the ability to gather, store, and process extremely large amounts of data – something that previously only the very largest companies with sophisticated data science and computational capabilities could do.

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