The AI Invasion: A Privacy Kaleidoscope

This article is the first in our three-part series focused on data privacy considerations related to the use of Artificial Intelligence (AI) and machine learning. This first article highlights privacy topics related to the collection of personal information via AI applications, transparency, and the challenges associated with regulating AI. Our second article will focus on considerations for customer-facing AI applications (i.e., external facing) whereas our third article will focus on data privacy topics related to employees' use of AI (i.e., internal facing).

Many online companies utilize AI and machine learning technologies for targeted advertising, profiling, customer service, data analysis, and other typical data processing activities. AI provides real-time processing of data and mimics human adaptability. It analyzes and predicts, just like humans, but on a much larger scale. The use of these technologies broadens every day as well as the utilizing sectors.