Where’s My MOIC? Zero Naught Zero

3 Coordinates. 1 Reset. And the Order Is the Whole Game

No, this is not a spy novel with the coordinates to the buried treasure. Or is it?

Zero. Naught. Zero. Three coordinates: the customer base, the organization, the budget. Set all three back to zero and you have not trimmed a company, you have rebuilt your business. Set them in the wrong order and you have burned 12 months, spent political capital you cannot get back, and handed the next owner a business that looks reorganized and performs exactly the same.

Here is the thesis, and it is not a comfortable one. What is going to gut you will not be fixed by trimming the little branches. Nobody has ever cut their way to a 2x on travel policy. Killing the offsite, renegotiating the copier lease, squeezing the print budget: That is theater, and everyone in the room quietly knows it. It feels like action, it photographs beautifully in a board deck, and it moves nothing.