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VIDEO · 22 DECEMBER 2023

How AI Is Revolutionizing Holiday Shopping (Video)

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Navigating the holiday shopping journey is often a daunting, frustrating task.

United StatesTechnology
Angela Zutavern
Angela Zutavern
Bryan Eshelman
Bryan Eshelman
Sonia Lapinsky
Sonia Lapinsky
Peter Baquero
Peter Baquero
Meghan Hayward
Meghan Hayward
John Samuel
John Samuel
Gerardo Ferraro
Gerardo Ferraro
Author LinkedIn connections

Navigating the holiday shopping journey is often a daunting, frustrating task. The quest for the perfect gift leads consumers to compare products and features across retailers and platforms, monitoring prices that constantly fluctuate. There are so many options and factors to consider, yet so little time.

AI can help alleviate the holiday shopping stress. We recently appeared on NBC's "The Today Show" to discuss how AI can analyze millions of data points spanning multiple years to unearth trends and predictions. Shoppers can use these pricing pattern insights to not just find the perfect gift, but also get the best deal. Open, free-to-use AI platforms such as Google's Bard can easily compare product features across retailers—and even find the right product solely from a picture on your phone. Cross-shopping has never been easier, as our Head of AI Angela Zutavern explained to NBC News Senior Consumer Investigative Correspondent Vicky Nguyen:

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