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ARTICLE · 02 OCTOBER 2023

Generative AI For Marketing: Finding Treasure In All The Trash

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Some fear AI will unravel society (Terminator, anyone?). Others are convinced it will cure all that ails the modern world (Star Trek: Next Generation?).

United StatesTechnology
Francesco Bertolini
Francesco Bertolini
Jason Cox
Jason Cox
Barney O'Kelly
Barney O'Kelly
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Some fear AI will unravel society (Terminator, anyone?). Others are convinced it will cure all that ails the modern world (Star Trek: Next Generation?). However, for those of us who don't sleep in tinfoil hats or chase pies in the sky, where's the true value of generative AI today?

Time is money... or is it?

Content marketers have demonstrated the power of copy to raise brand awareness, generate demand, and bring in leads. In professional services, this content also helps establish the bona fides and trustworthiness of individual experts.

Yet, the demand for more and better content often outpaces the resources available to create it. The glint of time-saving tech is what makes AI so seductive. Boosting production efficiency and unlocking capacity for activation and distribution could increase the overall effectiveness of a piece of content.

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