Insights from our 2023 Digital Disruption Survey
Among disruptive forces, digital
innovation is a special beast—enormous, ubiquitous, affecting
every aspect of an enterprise's operations. Digital disruption
is different from forces like demographic or climate change, the
retreat from globalization, geopolitical events, or macroeconomic
cycles, which are largely out of the control of any one
company.
Why? Because companies can create digital
disruption, not just react to it.
Earlier this month, we published the
AlixPartners 2023 Digital Disruption
Survey Report, which examines how companies struggle and
succeed in coping with digital disruption.
We surveyed 250 C-suite executives from
companies in North America, the United Kingdom, and the European
Union, to learn about the degree to which their business is being
disrupted by digital technologies, the pace at which these
disruptive forces are accelerating, the strategies they are
employing to confront them,
