In the room, the response was unanimous. When the moderator asked conference attendees, “How many of you have experienced a significant supply chain disruption in the last 12 months due to geopolitical or market volatility?” all hands shot up.
Then came the follow‑up: “Does finance approve the investments you need to address those issues?” This time, all hands came down.
The responses of the Reuters Supply Chain USA 2026 attendees may be consistent with your own experience. The waves of disruptions seem never-ending, yet the resources required to handle them are limited. In addition to this constraint, your sales team is demanding that you service and retain all customers.
The truth is that not all problems are solved by financial investment. Instead of viewing your supply chain as a cost center to optimize, see it as an existential business challenge that demands a completely new playbook, one that is flexible and resilient. Gone are the days when the supply chain team followed a
