WFA Launches Planet Pledge For Marketers

The World Federation of Advertisers is urging global marketers to sign up to its new Planet Pledge, which is an initiative designed to "put marketers in a position where they can help lead brands' responses to climate change, encourage efforts across the wider marketing industry and help consumers act more sustainably when using their products and services."  

The Planet Pledge encourages marketers to take action in four key areas:

• Commit to being a champion for the Race to Zero campaign both internally within their organizations and to encouraging their marketing supply chain to do the same;
• Scale the capability of marketing organizations to lead for climate action by providing tools and guidance for their marketers and agencies;