Time To Protect Your Satellite Feed

This article originally was published by AllAccess.com. Click here for more at All Access.

Some younger members of the radio business may not recall the days when satellite programming feeds were first introduced to radio broadcasting. Visitors to the early '80s radio shows watched open-jawed at demonstrations of national radio programming delivered live, anywhere in the country, for delivery over their local station. What would this mean for radio? For localism? We now know that satellite delivery ushered in national disc jockeys, personalities and nationwide Talk. Radio has adjusted and some rely heavily on satellite feeds to make their bottom line work. But now, some dishes may be threatened unless stations take action quickly.