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ARTICLE · 30 DECEMBER 2025

Three Recent AI Developments Worth Noting

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Frankfurt Kurnit Klein & Selz PC

Frankfurt Kurnit Klein & Selz PC

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New York Governor Kathy Hochul recently signed S.8420-A/A.8887-B, a first-of-its-kind law requiring conspicuous disclosure when an advertisement includes a "synthetic performer."

United StatesMedia, Telecoms, IT, Entertainment

New York Enacts First-of-Its-Kind AI Disclosure Law

New York Governor Kathy Hochul recently signed S.8420-A/A.8887-B, a first-of-its-kind law requiring conspicuous disclosure when an advertisement includes a "synthetic performer." Under the statute, a synthetic performer is a digitally created or modified asset generated using artificial intelligence (AI) or other software that is intended to give the impression of a human performer who is not an identifiable natural person.

The disclosure requirement applies to any person, firm, corporation, or association (or their agents or employees) who, for a commercial purpose, produces or creates an advertisement for a product or service that is placed before the public in New York, where that person has actual knowledge that a synthetic performer is used. Although the statute does not mandate specific disclosure language, the requirement that disclosures be "conspicuous" suggests they must be clear, understandable, and

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This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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