Share on LinkedInShare on LinkedIn

ARTICLE · 20 DECEMBER 2013

The Countdown To Compliance Has Begun

The countdown is underway to the deadline when the digital marketing ecosystem needs to be in compliance with the Digital Advertising Alliance guidelines for Online Behavioral Advertising.

United StatesMedia, Telecoms, IT, Entertainment

The countdown is underway to the deadline when the digital marketing ecosystem needs to be in compliance with the Digital Advertising Alliance guidelines for Online Behavioral Advertising.  Failure to comply may expose brands and companies to actions by the Online Interest-Based Advertising Accountability Program and potentially negative press releases. 

For more information on staying compliant and avoiding potential FTC action, read our recent blog post covering this issue and this article published by DataGuidance.

This article is presented for informational purposes only and is not intended to constitute legal advice.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

See more popular content from