Subterranean Homesick Booze

By now, readers will likely have seen news articles covering the launch of Heaven's Door – Robert Zimmerman's foray into the whiskey business.

Yep – Johnny's been in the basement mixing up the medicine. And if Bob is doing things right, he is indeed on the pavement, thinking about the government.

As with any new spirits venture, the Nobel Laureate has had his share of regulatory hurdles to overcome. But as most new spirits brands are not formed by such illustrious sponsors, it shouldn't be much of a surprise that this particular launch is going smoothly and is unlikely to be the subject of a bust in early May on orders from the D.A. regardless of what Maggie may say.

Not that you would need a weatherman to tell you, but the wind is at the venture's back. Celebrity-sponsored booze brands continue to get dressed – get blessed – and try to be a success. This is just another example of a trend that could be viewed as twenty-years of schooling, leading to being put o