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ARTICLE · 21 FEBRUARY 2011

Ofcom Launches New Product Placement Logo

Dentons
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From 28 February 2011, product placement will be permitted in UK-produced television programmes for the first time.

United StatesMedia, Telecoms, IT, Entertainment
Ingrid Silver
Ingrid Silver
Helen Anderson
Helen Anderson
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From 28 February 2011, product placement will be permitted in UK-produced television programmes for the first time. As the date draws near, Ofcom is making its final plans for the introduction of product placement and has now unveiled two new details:

  • A new logo that broadcasters will have to display in connection with any UK-produced television programme containing product placement. In order to comply with the Broadcasting Code, the logo will need to appear for three seconds at the start and end of programmes and after any advertising breaks. Broadcasters will be allowed to adapt the logo slightly in accordance with Ofcom guidelines to enable its use on either dark or light backgrounds.

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