Neora Provides Network Marketing Its Silver Lining

Ordinarily when the Federal Trade Commission (FTC) comes knocking, it's a death sentence for whatever or whomever they have placed in their crosshairs. Despite the merits of any particular scenario, the efforts a company or individual must take to avoid an injunction or the freezing of assets (the FTC will seek to freeze any and all assets they presume to be associated with the violative conduct) are extremely onerous, not to mention the public relations hurdles that any FTC victim must overcome whether internally, across its salesforce of independent contractors, or its customer base.

Recently, Kevin Thompson and I have discussed openly about the shifting trends of public perception relating to the FTC's end goals and their adopted means to get there. While limited to network marketing here, the accumulation of FTC losses in the antitrust domain do not go unnoticed when we analyze FTC actions. The network marketing world, in my opinion, was able to claim victory