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ARTICLE · 12 OCTOBER 2021

Google Announces New Ad Policy On Content About Climate Change

Frankfurt Kurnit Klein & Selz PC
Frankfurt Kurnit Klein & Selz PC
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Yesterday, Google announced a new advertising policy related to content on Google and YouTube that makes inaccurate claims...

United StatesMedia, Telecoms, IT, Entertainment

Yesterday, Google announced a new advertising policy related to content on Google and YouTube that makes inaccurate claims about climate change.  Google's new policy prohibits advertising for, and monetization of, content that contradicts "well-established scientific consensus around the existence and causes of climate change."

Google said that the policy prohibits the advertising of, and monetization for, content that: 

  • Refers to climate change as a hoax or a scam; 
  • Denies that long-term trends show the global climate is warming; and
  • Denies that greenhouse gas emissions or human activity contribute to climate change.

In announcing this new policy, Google said that, "Advertisers simply don't want their ads to appear next to this content" and "publishers and creators don't want ads promoting these claims to appear on their pages or videos." 

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www.fkks.com

This post first appeared in Frankfurt Kurnit's Focus on the Data blog (www.focusonthedata.com). It provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

Originally published by the New York Legal Ethics Reporter

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

www.fkks.com

This alert provides general coverage of its subject area. We provide it with the understanding that Frankfurt Kurnit Klein & Selz is not engaged herein in rendering legal advice, and shall not be liable for any damages resulting from any error, inaccuracy, or omission. Our attorneys practice law only in jurisdictions in which they are properly authorized to do so. We do not seek to represent clients in other jurisdictions.

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