FTC Issues New Advertising Guidelines For The Mobile Age

It has been ages in Internet time since the FTC provided advertising guidance in its "Dot Com Disclosures" release in 2000. Thirteen years later, cyber eons really, the FTC now has come up with new guidance in its ".com Disclosures: How to Make Effective Disclosures in Digital Advertising."

This new guidance recognizes the exponentially increasing use of mobile devices and the consequences of their limited screen size, as well as the growing prevalence of social media advertising.

As in its first guidance, the FTC still makes plain that consumer protection laws apply to advertising across all media. This is true whether the advertising is provided via traditional outlets such as television, radio or print, as well via newer media such as on desktop computers or mobile devices.