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ARTICLE · 07 MARCH 2023

AdTech & Digital Media Newsletter

Arnold & Porter
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Arnold & Porter

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Welcome to the January/February 2023 newsletter prepared by Arnold & Porter's AdTech and Digital Media group. This newsletter includes legal and regulatory developments...

United StatesMedia, Telecoms, IT, Entertainment
Allon Kedem
Allon Kedem
Nancy L. Perkins
Nancy L. Perkins
Thomas A. Magnani
Thomas A. Magnani
Jessica Gillotte
Jessica Gillotte
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Welcome to the January/February 2023 newsletter prepared by Arnold & Porter's AdTech and Digital Media group. This newsletter includes regulatory and case law developments relevant to the AdTech and Digital Media industries, and the state of venture activity in the AdTech and MarTech industries.

FTC Developments

FTC Uses Multiple Enforcement Tools Against GoodRx. On February 1, 2023, the Federal Trade Commission (FTC) filed its first complaint under the agency's Health Breach Notification Rule (HBNR), which was promulgated more than a decade ago pursuant to the Health Information Technology for Economic and Clinical Health Act (HITECH Act), as well as Section 5 of the FTC Act, which prohibits deceptive and unfair conduct that harms consumers. According to the FTC, GoodRx, which operates a digital health platform offering health services such as telehealth visits and prescription drug discounts, shared individually identifiable health information of patients without

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