Tips For Writing Persuasively In Appellate Briefs Beyond The Argument Section

When crafting an appellate brief, the focus for most lawyers is the arguments section, which aims to present compelling legal reasoning and precedent. But persuasive writing should permeate all sections of the brief, not just the argument. Other brief sections—the introduction, statement of the case, statement of facts, and summary of the argument—offer strategic opportunities to shape the court's perception of the case and favorably frame the issues.

1. Introduction: Capturing Attention and Setting the Stage

The introduction is the first impression the court has of a client's position. A well-crafted introduction can frame the narrative and guide the judge's expectations.

• Be concise and compelling: Use this space to concisely articulate what is at stake. Present the overarching theme or policy issue that underlies your case. Avoid legalese and focus on telling a succinct story that resonates.