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ARTICLE · 30 JULY 2015

Age-Gating Your Website: Do Not Make It A Scandal

Venable LLP
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"Gates" as scandals probably started with Watergate but many other embarrassments followed suit with a similar gating moniker.

United StatesLitigation, Mediation & Arbitration
Amy Mudge
Amy Mudge
Randal Shaheen
Randal Shaheen

"Gates" as scandals probably started with Watergate but many other embarrassments followed suit with a similar gating moniker. Nipple-gate or Janet Jackson's Superbowl wardrobe malfunction, Zoe Baird's Nanny-gate are just a few. Age-gating your website to make sure it is COPPA-compliant should not give rise to messy press and finger-pointing. Web designers and marketers need to remember that kids are smart and make reasonable efforts to thwart their efforts to evade your controls. A few recent CARU cases are instructive.

The Harlem Globetrotters advertised a world tour in Boy's Life and Sports Illustrated Kids, both child-directed publications, and sent readers to HarlemGlobetrotters.com for show dates and tickets. The tour itself, of course, is family-friendly, and new jokers have replaced our generation's Meadowlark Lemon, Wilt Chamberlain, and Curly Neal. The site also includes a tab labeled "Kids Games Here!" and also allowed visitors to enter PII to sign up for

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