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ARTICLE · 19 JUNE 2024

When Protecting Your Brand Is A Drag

Cowan, Liebowitz & Latman, PC
Cowan, Liebowitz & Latman, PC
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Cowan, Liebowitz & Latman, PC

Cowan, Liebowitz & Latman, PC

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In celebration of Pride Month 2024, we recognize successful drag performers who slay on the runway while protecting their drag identities as registered trademarks.

United StatesIntellectual Property
Cowan Liebowitz & Latman PC
Cowan Liebowitz & Latman PC

In celebration of Pride Month 2024, we recognize successful drag performers who slay on the runway while protecting their drag identities as registered trademarks.

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Self-described as "sweet as pie and sharp as cheddar," is a highly acclaimed drag performer known for her wit, charisma and impeccable comedic timing. Rising to prominence as a contestant on RuPaul's Drag Race, BenDeLaCreme captured the hearts of fans with her polished performances and signature retro-inspired aesthetic. Beyond her captivating stage performances, BenDeLaCreme has been a strong advocate for LGBTQI+ rights, speaking out in national media against anti-drag laws and other political attacks on the drag community. Savvy to a fault, BenDeLaCreme has registered her drag name as a trademark, covering not only entertainment services, but t-shirts and posters (it's all about the merch). Attribution: hinnk, CC BY-SA 3.0 via Wiki Commons

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