Over the years, we have seen and heard many different attempts
at registering different trademarks.
In this occasion, Gene Simmons, famous rock star, and Kiss'
front man, has now filed an application to register the famous
"Rock On" sign as a trademark, claiming it to be of his
own.
In the application, filed last June 9th, 2017, before
the US Patents and Trademarks Office (see link below), Simmons
claims that he first used the sign in November 14th,
1974; this is, during the Hotter Than Hell Tour. It aims at
protecting class 41 services: Entertainment, namely, live
performances by a musical artist; personal appearances by a musical
artist.
The application describes the sign as consisting
"...of a hand gesture with the index and small
fingers extended upward and the thumb extended
perpendicular" (from the application), as you can see in
the image that was filed in the application before the Office.
