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ARTICLE · 14 MARCH 2016

IP Newsflash - March 4, 2016

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A federal judge in the Southern District of New York granted counterclaim-defendant TNS's motion for summary judgment ruling that three patents related to targeted-advertising were invalid under Alice.

United StatesIntellectual Property

DISTRICT COURT CASES

New York Court Invalidates Targeted-Advertising Patents under Alice

A federal judge in the Southern District of New York granted counterclaim-defendant TNS's motion for summary judgment ruling that three patents related to targeted-advertising were invalid under Alice. As a preliminary matter, the court rejected Tivo's (TRA) presumption of validity argument noting that "[t]he presumption of validity—and its concomitant clear and convincing evidence standard—does not apply to section 101 claims." In analyzing the patents, the court found that all three patents describe the same basic invention in five basic steps: "(1) collecting household-level data from a variety of digital sources, (2) matching this data to individual households through the use of digital double-blind matching, (3) digitally storing this matched data, (4) applying a "cleansing and editing algorithm" to the data to remove extraneous and/or private information, and (5)

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