Maybe it's just because I am about to go on vacation with
seven children under the age of 11 (and their parents), but it
seems a lot of trademarks from my childhood have been making
appearances in the news recently.
Just last month, Hasbro, Inc. obtained a federal trademark
registration (Reg. No. 5,467,089) for the scent of Play-Doh. The
mark is described as the "scent of a sweet, slightly musky,
vanilla fragrance, with slight overtones of cherry, combined with
the smell of a salted, wheat-based dough." N.B.: You don't
always have to hire a sommelier to draft the description of your
scent marks. On the other hand, I'm not sure how I would have
described it (though I readily agree it is recognizable). I am
going to have to borrow someone's Play-Doh to see if my
olfactory senses are sharp enough to detect the 'cherry
overtones.'
