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ARTICLE · 14 MAY 2025

CFPB Won't Prioritize BNPL Enforcement

Ballard Spahr LLP
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Ballard Spahr LLP

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The CFPB will not make enforcement of its Buy Now, Pay Later rule a priority, according to a recent statement.

United StatesFinance and Banking

The CFPB will not make enforcement of its Buy Now, Pay Later rule a priority, according to a recent statement.

"The Bureau will instead keep its enforcement and supervision resources focused on pressing threats to consumers, particularly servicemen and veterans," CFPB officials said in a statement. "The Bureau takes this step in the interest of focusing resources on supporting hard-working American taxpayers, servicemen, veterans, and small businesses. The Bureau is further contemplating taking appropriate action to rescind [the] Buy Now, Pay Later [rule]."

The Bureau went further in a status report and joint motion to stay that it submitted in March in a suit filed by the Financial Technology Association (FTA) challenging the rule, specifically saying that it "is planning to revoke" the interpretive rule. As a result, Judge Ana Reyes of the U.S. District Court of the District of Columbia issued a stay in April and required a joint status report by June 2.

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