Hidden Fees Aren't Sexy

It's a well-known principle (amongst those who practice in certain professions) that if you're trying to make something sexy, you generally don't want to reveal everything all at once. Instead, it can be better to reveal things slowly, leaving things to the audience's imagination, and letting expectations build up before the big moment. Of course, that strategy can backfire if what you ultimately reveal ends up being disappointing to the viewer.

Such was the experience of a woman who purchased a ticket to the Museum of Sex in New York City. She was tantalized by the price of a ticket starting at $36. She clicked through the purchase flow, avoiding the temptations of add-ons such as Love High Sex Gummies (and other items we won't mention here), and arrived with bated breath at the checkout page, where the climax was ruined by the presence of a $4 service charge, buried under the covers of "Taxes & Fees."