FTC, Two States Take Aim At Hims & Hers’ Subscription And Health-data Practices

Overview

On July 29, 2026, the Federal Trade Commission (FTC), joined by the States of California and Utah, sued Hims & Hers Health, Inc. (Hims), alleging that the telehealth company enrolled consumers in prescription subscriptions without adequately disclosing the terms, made subscriptions difficult to cancel, and shared sensitive health information with advertising platforms despite promises to consumers that the information would remain private. The complaint, filed in the US District Court for the Northern District of California, raises claims under the FTC Act and the Restore Online Shoppers’ Confidence Act (ROSCA), as well as under California and Utah consumer-protection laws. The FTC vote authorizing the complaint passed 2-0.