Sales – Making the Step Change For The Smaller Company

The primary driving factor in high-growth companies is the acquisition of new accounts. However, there are two parts to fast growth: creating it and managing it. If you don't have the ability on the back end to scale the business, it doesn't do much good to grow it quickly.

How do you rate on the elements of sales?

Consider the following elements of your sales organisation:

• marketing, branding and messaging
• prospecting process
• sales process
• process for growing exciting accounts
• sales management
• sales staff
• sales information dashboard.

Then rate yourself on each element, using the following scoring system:

• 1 = a fatal weakness
• 3 = same level as our competitors (me-too)