Market uncertainty brings risks, but for the well
prepared it can open up opportunities, says Stephen
Harvey.
For many managers, the increasingly volatile and uncertain
business climate is uncharted territory. Plotting a safe course
through an economic downturn is not something most people get
to practise, so it's important to plan ahead.
Seize The Day
This is not just about minimising the impact of a downturn,
but appreciating that tougher times also offer an opportunity
to improve your competitive position. To take advantage of
these opportunities, businesses need to take a long-term view
and make some bold decisions.
The prudent executive will recognise that analysing the
strategic risks and opportunities facing the business is now
more important than ever. In the current climate, business
plans and financial forecasts take on added significance. They
should not only be used to measure
