The value of a good reputation cannot be under-estimated. Once
damaged it can take years to re-build and the consequences can be
enormous.
A good reputation is particularly important for those in the
education sector, who need to attract pupils, high quality staff,
potential investors, joint-venture partners, have working
relationships with a range of organisations and work with their
local communities. A damaged reputation can impact on all of these.
Critically important is maintaining the trust and confidence of
parents.
Damage can be inflicted by a range of sources from the behaviour
of pupils and staff through to incidents on school trips or
breaches of legal procedures. It should not be forgotten that the
education sector is also always under the political spotlight.
