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ARTICLE · 13 MARCH 2019

Negotiations: Why Do We Hate To Lose?

Shepherd and Wedderburn
Shepherd and Wedderburn
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Shepherd and Wedderburn

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The art of strategic negotiating is a learned skill.

United KingdomStrategy

Negotiating is a part of life. Whether it's a two year old toddler trying to 'negotiate' her way out of eating those vegetables at dinner, a tourist haggling in an Asian bazaar, a salesperson trying to seal the deal or a business executive attending a mediation to resolve a dispute, it permeates every aspect of our lives. Everyone needs to negotiate for something at some point, be it when asking for a salary raise or trying to clinch a multi-million pound buy-out contract. But how effective a negotiator are you?

Human perceptions and instincts

The art of strategic negotiating is a learned skill. It is difficult to be completely objective, analytical and unemotional when trying to resolve a problem – particularly if you are personally invested in the outcome. Your personal perspective or viewpoint will have a significant impact on how you make decisions. For example, it is a proven phenomenon that a person will generally take greater risks in order to avoid a loss

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