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ARTICLE · 26 AUGUST 2008

How To Get Maximum Media Coverage By Identifying And Promoting Your In-House Pool Of Experts

Dr Tabloid & Mr Broadsheet
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Everything is going so well. The sun’s shining, the train’s on time and you’ve got a seat. Your PA has called to say that your nightmare 10.30 meeting has been put off for a month.

United KingdomStrategy
Steve Tooze
Steve Tooze
Jason Bennetto
Jason Bennetto

Everything is going so well. The sun's shining, the train's on time and you've got a seat. Your PA has called to say that your nightmare 10.30 meeting has been put off for a month.

So, you relax, take a sip of coffee and flip open your daily newspaper of choice.

Suddenly, all those sunny, happy feelings vanish behind a cloud of irritation.

Your competitors at Smith, Smith & Smith have done it again. One of their partners is all over page 26, talking at length and in an annoyingly erudite manner about the hot legal/business topic of the day.

Worse, he's managed to skillfully work in a plug for his firm's expertise in the field in question.

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