Background
Welcome to the second in a series of research reports and white
papers from Deloitte Analytics on the topic of 'Competing on
Insight'.
"
Data Nation 2012: Our lives in data" examines the UK
public's attitudes towards the collection and exploitation of
their data by organisations in both the public and private sectors.
Although the public is worried about the security and privacy of
personal data, our research finds that people are also struggling
to understand what data is collected and how it is used, and they
are concerned about the lack of transparency from some
organisations.
Key findings
The report, the first in a series of annual surveys carried out
in conjunction with Ipsos MORI, concludes that there is a real
opportunity for organisations to engage with their customers in a
new way. The evidence suggests that people are more likely to turn
to those companies and public sector bodies that are open about
data use, and clear about the
