All Businesses have Intellectual Property: Part 2

All businesses have a trading name. Most modern businesses also have a website domain name and more often than not, one that is the same as the trading name. The importance of these two names cannot be stressed enough – both underpin your business by clearly identifying it so customers can find you and your products, which increases the value of your business by developing its goodwill and reputation.

Failure to adequately protect these names can be catastrophic for a business. It can lead to dilution of your brand identity in the marketplace and could ultimately result in reduced sales and a loss of market share for your business. A complete rebrand may be the only solution, but this is time consuming and expensive.