5 Key Takeaways To Raising Capital More Effectively

If you execute the 5 tactics below, you will have more success raising capital.

1. Build rapport before you assess interest

You will only receive an allocation from an institution that you have a relationship with – so build one. Amazingly, this is oftentimes overlooked or forgotten about. Don't ask if someone is interested in "investing" until you have established trust. Doing so is a complete waste of time and delegitimizes your position.

2. If you are looking to engage a new audience, take some chances

Remember, you are marketing to people that work within the institution, not the institution itself. These people are busy. You are competing for their time. If you aren't bold and interesting, you will never grab their attention. It is possible to be both professional and engaging / interesting / dynamic. Take a chance. Say something different, do something different. If you take some "marketing risk" the chances of a higher return are improved.