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ARTICLE · 09 AUGUST 2011

Going Round The Houses

Difficult times call for smart strategies. The current housing market can be a rather harsh environment for sellers of certain properties in some parts of the UK.

United KingdomReal Estate and Construction
Caroline De Vries
Caroline De Vries

(some perhaps less conventional marketing ideas for selling property)

Difficult times call for smart strategies. The current housing market can be a rather harsh environment for sellers of certain properties in some parts of the UK.

Baking bread or brewing coffee may not be enough to persuade a potential buyer to part with their money. If prospective buyers are not even viewing, then the bread coffee ploy is well and truly redundant.

So each marketing effort needs to have the primary aim of reaching potential buyers and getting them interested enough to view your property.

1 The conventional route to the market is for your chosen selling agent to agree an asking price with you, then to advertise widely and also to ensure that your property details are sent to all buyers registered on their own list. Consider perhaps enhancing this 'going public' approach and ask your selling agent about arranging an 'open house' day. This option is not for everybody but can

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