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ARTICLE · 19 OCTOBER 2011

Notes From The Online Storefront - Luxury Goes Digital

Charles Russell Speechlys LLP
Charles Russell Speechlys LLP
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Charles Russell Speechlys LLP

Charles Russell Speechlys LLP

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Retail is in constant evolution and a hot topic at the Walpole Luxury eBusiness Forum 2011 this week was the most appropriate way for luxury brands to engage with customers using digital technology.

United KingdomMedia, Telecoms, IT, Entertainment
Vanessa Barnett
Vanessa Barnett

Retail is in constant evolution and a hot topic at the Walpole Luxury eBusiness Forum 2011 this week was the most appropriate way for luxury brands to engage with customers using digital technology.

The Retail, Design & Leisure team were out in force at the forum and in our first 'Notes from the Online Storefront', we share our thoughts and the legal issues that may arise in the use of digital technology by brands.

Keeping customer data legal and useful

Digital technology and content have changed the way in which brands can interact and transact with consumers. Going shopping is no longer a linear process triggered by a striking above the line advertising campaign. Shopping is about engagement, personalisation and being available any time, anywhere.

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