Log in or register
Share on LinkedInShare on LinkedIn

ARTICLE · 12 JULY 2023

Google's Advertising Practices Found To Be Anti-competitive

DMH Stallard LLP
DMH Stallard LLP
Contributor
DMH Stallard LLP

DMH Stallard LLP

DMH Stallard delivers successful outcomes for businesses and individuals by providing tailored...

View firm profile
Explore more from DMH Stallard LLP

The CMA launched its investigation into Google and its conduct in relation to the ‘ad tech stack' on 25 May 2022. ‘Ad Tech'? I hear you ask. Well, I am glad that you did. Ad Tech is the name given...

United KingdomMedia, Telecoms, IT, Entertainment
Jonathan Compton
Jonathan Compton

The CMA launched its investigation into Google and its conduct in relation to the 'ad tech stack' on 25 May 2022. 'Ad Tech'? I hear you ask. Well, I am glad that you did. Ad Tech is the name given to the collection of algorithms that deal with online advertising. So, if you want to advertise in a magazine (remember those?) or a newspaper, you will probably be using Ad Tech. You may not know it, but there we are.

The CMA opened its investigation because it was concerned that Google dominated the market. This brings into play the Competition Act 1998 chapter 2 which deals with the abuse of market domination by corporations.

The CMA is yet to publish its findings. In March 2023 the CMA decided to join this investigation into another looking separately into Google's dominance of 'header bidding services'. Header bidding is the process of publishers showcasing their advertisements to a lot of potential partners so that partners can bid for them on a competitive basis.

We operate a free-to-view policy, asking only that you register in order to read all of our content. Please login or register to view the rest of this article.

Register for freeORLog in

View source

Related Articles

Legal Intelligence Newsletters: sign up for the latest legal and regulatory news on your chosen topics

Read more about

Related Comparative Guides

See more popular content from

Article

The EU Kids Act: Not Just A Social Media Ban, And Not Just An EU Problem

The European Commission has proposed the EU KIDS Act, a comprehensive regulation that extends far beyond a simple social media ban for under-13s. This ambitious framework introduces tiered age-based restrictions, safety-by-design obligations across digital services including AI chatbots and online games, and mandatory certified age-verification systems. With potential fines reaching 6% of global turnover and enforcement mechanisms piggybacking on existing DSA machinery, organisations offering digital servic
European UnionMedia, Telecoms, IT, Entertainment
Burges Salmon LLP
Burges Salmon LLP
Article

EU Kids Act: What Do The Planned Age Restrictions And Safety Requirements For Minors Online Mean For Providers?

The European Commission has proposed the EU KIDS Act, introducing comprehensive restrictions on minors' access to social media and video-sharing platforms while imposing extensive online safety requirements across digital services. This landmark legislation will require businesses to implement safety-by-design frameworks, age verification systems, and guardian controls, with particularly stringent compliance obligations for Very Large Online Platforms that must prove their services are safe through independ
European UnionMedia, Telecoms, IT, Entertainment
Winston Taylor
Winston Taylor
Article

Evolution Delivered: What Regulation (EU) 2026/2202 Means For EU261 Reform

The European Union has enacted its most comprehensive overhaul of passenger rights legislation in over twenty years, introducing significant operational changes for airlines while maintaining the core architecture of the existing compensation framework. With implementation required by October 2027, carriers face expanded obligations around automatic reimbursements, rerouting rights, and assistance provisions, alongside new clarity on extraordinary circumstances and claims procedures.
European UnionMedia, Telecoms, IT, Entertainment
Burges Salmon LLP
Burges Salmon LLP
Article

Advertising In ChatGPT: What Retailers Need To Know

OpenAI's integration of advertisements into ChatGPT marks a significant shift in how retailers can reach consumers through conversational AI. As this emerging channel offers contextual relevance at moments of genuine purchasing intent, retailers must navigate complex advertising regulations, data protection requirements, and sector-specific rules to ensure compliance while capitalizing on this novel marketing opportunity.
United KingdomMedia, Telecoms, IT, Entertainment
Browne Jacobson LLP
Browne Jacobson LLP
Article

AI And In-house Legal Practice: Professional Judgement Cannot Be Automated

Generative AI offers genuine opportunities for in-house legal teams, but it also creates distinct professional risks that require careful management. Recent regulatory guidance from the Law Society and SRA warning notices highlight critical concerns around AI-generated legal work, from fabricated case citations to confidential data exposure. How should in-house lawyers balance AI efficiency gains against their professional duties and regulatory obligations?
United KingdomMedia, Telecoms, IT, Entertainment
Farrer & Co
Farrer & Co
Article

EU KIDS Act: Europe's Plan To Strengthen Child Online Safety

The European Commission has proposed the EU KIDS Act, a comprehensive regulatory framework establishing a minimum age of 15 for social media access and mandating safety-by-design principles for digital services accessible to minors. This analysis explores how the Act's four pillars compare with the UK's Online Safety Act, examines its relationship with existing EU digital regulations including the DSA and upcoming Digital Fairness Act, and outlines the practical compliance implications for platforms operati
European UnionMedia, Telecoms, IT, Entertainment
TLT
TLT
Article

New Subscription Rules Are Coming: Is Your Business Ready?

Businesses and consumers have grown to love subscription models, though their reasons may differ. While these models offer convenience, they can be complicated and difficult to exit. This may lead to consumers paying for services they no longer want or use. The government is addressing this through the Digital Markets, Competition and Consumers Act 2024. The new rules are expected to come into force in January 2027.
United KingdomCorporate/Commercial Law
DMH Stallard LLP
DMH Stallard LLP
Article

Government Proposes Targeted Biodiversity Net Gain Reforms For Minor, Medium And Brownfield Development

The Government has published its response to the 2025 consultation on improving the implementation of biodiversity net gain (“BNG”) for minor, medium, and brownfield development in England. The proposed package of targeted reforms are intended to reduce disproportionate cost and administrative burdens on developers while retaining the core requirement to deliver a minimum 10% net gain from most development.
United KingdomGovernment, Public Sector
DMH Stallard LLP
DMH Stallard LLP