Who: The Advertising Standards Authority (ASA)
and Calvin Klein Inc. (Calvin Klein)
Where: United Kingdom
When: 6 March 2024
Law stated as at: 18 March 2024
What happened:
On 6 March 2024, the ASA after careful considerations, republished its ruling on Calvin Klein's April 2023 marketing
campaign.
The campaign included three posters and the revision concerns
the first one which showcased singer FKA Twigs wearing a denim
shirt drawn halfway around her body, exposing the side of her
buttocks and half of one breast. The text at the top of the poster
read "Calvins or nothing."
In its first ruling, the ASA held that the first poster
presented FKA Twigs as a stereotypical sexual object, which was
considered irresponsible and likely to cause serious offence. The
ASA has revisited its decision on this ad and changed its ruling in
relation to the first complaint, namely that the ad was offensive
and irresponsible, because it objectified women.
