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ARTICLE · 06 JUNE 2012

ASA Adjudications Snapshot – April 2012

This article provides a selection of the most interesting ASA adjudications from April and a summary of the key issues considered in those adjudications.

United KingdomLitigation, Mediation & Arbitration
Susan Barty
Susan Barty
Alex Bowtell
Alex Bowtell
Stuart Helmer
Stuart Helmer
Lucy Kilshaw
Lucy Kilshaw

This article provides a selection of the most interesting ASA adjudications from April and a summary of the key issues considered in those adjudications. Two adjudications investigated the suitability of advertisements for alcohol, a topic recently in the news in relation to the creation of a new initiative to create EU-wide guidelines for the self-regulation of alcohol advertising. Europe's 8 largest alcohol producers will work on this initiative (known as the Responsible Marketing Pact) with the World Federation of Advertisers, European Commission and national associations. Sanctions for violations will include public naming and shaming, and referral to national regulatory authorities for repeat offences. For more information, please see our recent Law Now ( click for link) to.

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