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ARTICLE · 27 NOVEMBER 2024

Namaak Rond De Feestdagen

Novagraaf Netherlands BV
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Namaakaankopen pieken rond feestdagen en kortingsperiodes zoals Black Friday. Merkeigenaren moeten proactieve online merkbescherming inzetten om namaakrisico's op platforms en sociale media effectief aan te pakken. Novagraaf biedt technologiegestuurde oplossingen voor gerichte handhaving en merkveiligheid.

United KingdomIntellectual Property
Novagraaf Group
Novagraaf Group
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Namaakaankopen pieken sterk vóór de feestdagen en tijdens speciale kortingsperiodes, zoals Black Friday, Cyber Monday en de januari-uitverkoop. Bescherm uw merk en producten effectief door uw online merkbeschermingsinspanningen te richten op de belangrijkste kanalen.

De termen 'Black Friday' en 'Cyber Monday' zijn bedacht om de dagen van koopwoede na Thanksgiving in de VS te beschrijven. Inmiddels zijn deze termen overgewaaid en markeren zij het begin van het 'kerstshopseizoen'.

Dit jaar vallen deze dagen op 29 november en 2 december en krijgen consumenten de kans om koopjes te scoren omdat retailers hun prijzen verlagen. Naarmate Black Friday en Cyber Monday naderen, verwachten merkeigenaren een stijging in de verkoop. Deze drukke periode brengt echter ook risico's met zich mee, door toename in de verkoop van namaakgoederen op online platforms en sociale media.

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