Public affairs campaigns often face a number of significant
challenges. From identifying the right people to engage with,
through to ensuring that a workable and feasible solution can be
developed. The biggest challenge in public affairs though remains
dealing with a lack of joined-up government.
It is infrequent that a problem can be solved with reference to
only one government department. Instead a range of stakeholders,
ministers, advisers and officials need to be engaged. It is also
rarely solely within the gift of one government department to give
the go-ahead to the proposed solution.
Take for example, corporate responsibility. The Department for
Business, Innovation and Skills are currently working on the
government's approach with the aim of publishing a framework
later this year. It has, however, become clear that the range of
ways of reporting demanded by different government departments on
similar issues is wide. This makes the position for
