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ARTICLE · 01 AUGUST 2023

Embracing The Green Shift: Navigating The EU Recycled Plastic Market

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In a world where Environmental, Social, and Governance (ESG) considerations are at the forefront of corporate agendas, it is critical for businesses to implement sustainability objectives into their strategies and operations.

United KingdomEnvironment
Filippo Manca
Filippo Manca
Andy Searle
Andy Searle
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In a world where Environmental, Social, and Governance (ESG) considerations are at the forefront of corporate agendas, it is critical for businesses to implement sustainability objectives into their strategies and operations.

For businesses engaged in the production or sale of goods containing or packaged in plastic, there is a significant opportunity to pivot towards more sustainable materials. This not only contributes to the wellbeing of the planet, but also aligns with wider corporate sustainable business goals. The key question is, what concrete steps should FMCG and Retailers take to make this a reality?

Unpacking the Regulatory Landscape

The EU Green Deal provides a roadmap to achieve zero greenhouse gas emissions by 2050. This includes the Plastic Strategy, a key component designed to strengthen secondary raw material markets with mandatory recycled content and specific targets to be attained by 2030 (Directive (EC) 2018/852). The targets are

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