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ARTICLE · 25 NOVEMBER 2024

Set Big, Hairy, Audacious Goals

Audacious goals, like NASA's moon mission or SpaceX's Mars ambitions, inspire innovation and transformation. However, achieving them requires strong leadership, resources, and favorable conditions—key lessons for CEOs navigating today's complex business landscape.

United KingdomCorporate/Commercial Law

Part six of my Leadership on a tightrope (continued) series.

On May 25, 1961, President John F. Kennedy announced a bold and ambitious goal: to land a man on the moon and return him safely to Earth before the end of the decade. This goal was incredibly audacious given the technological limitations at the time and the fact that the U.S. had only recently sent its first astronaut into space.

The mission was clear, captured the imagination of the world, and inspired a generation of scientists, engineers, and astronauts. Thanks to their concerted efforts, on July 20, 1969, astronauts Neil Armstrong and Buzz Aldrin fulfilled President Kennedy's mission by landing on the moon.

In today's disrupted world, with all of its distractions, accelerating pace of change, and succession of crises, "big hairy audacious goals" can help cut through the noise and provide the necessary focus to drive needed change. NASA's moon mission demonstrates how such goals can drive

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