With Or Without Brexit, Consumers Are Always King

Old sayings hold true, even in changing times. Take "customer is king". To grow, you can't afford not to treat all as kings, regardless of where they are in the world.

E-commerce and the ability to trade globally online is an area of fierce competition between traditional retailers, the newer pureplay e-tailers and increasingly now, the social or sharing economy. This smorgasbord of choice, spiced with new fun tools to turn shopping into a virtual reality "experience", has led to engaging with customers in a whole new way to turn them into loyal customers, who come back again and again.

However, surveys repeatedly find that consumer trust and confidence when shopping online is low and levels of cross border trade are substantially lower than trade within domestic markets. Addressing this is high on the EU's agenda, as evidenced by the EU Digital Single Market Strategy ("DSM") adopted on 6 May 2016. One of its 16 initiatives is tackling the lack of trust is